Tag: digital marketing

July 25, 2024

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and […]

July 24, 2024

The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no […]

July 24, 2024

When people ask about paid search, I tell them I’m all in on the strategy. This wasn’t always the reality. Organic search and social media could drive far better ROI for quite some time. Over time, though, search has been […]

July 24, 2024

Alphabet Inc., Google’s parent company, released its second quarter 2024 financial results, revealing a 14% year-over-year increase in revenue for its core Google Search business. Key Financial Data: Google Search revenue: $48.5 billion (up from $42.6 billion in Q2 2023) […]

July 19, 2024

Do you have a share of model? We don’t mean like a super model or stock share. We’re talking about your brand’s share of answers in the large learning models of search and AI. Imagine a prospect prompting ChatGPT, Anthropic, […]

July 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still […]

July 18, 2024

Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance […]

July 17, 2024

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it […]

July 17, 2024

Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart […]

July 12, 2024

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different specialized career paths, […]

July 11, 2024

Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact of your social media efforts. This comprehensive guide will explore various strategies for measuring social […]

July 10, 2024

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to […]

July 10, 2024

It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside […]

July 10, 2024

No matter which niche you are serving, your audience expects personalized interactions across all touchpoints. Whether you address your ideal customer through social media, website, or email, they want to feel valued and recognized. In fact, McKinsey & Company found […]

July 9, 2024

While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape. The […]

July 9, 2024

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it […]

July 8, 2024

The mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already intuitively know about SEO? […]

July 8, 2024

When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations. The downside risk of an SEO implementation gone wrong can be mitigated using machine learning models to pre-test search […]

July 5, 2024

Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, offering incentives that meet real needs, and […]

July 3, 2024

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple […]