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Tag: digital marketing


News

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

May 11, 2018

Via: Online Marketing Blog

Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last […]


Marketing Technologies, Other technologies

4 Tips for Maximizing Trade Show Marketing With Digital

April 27, 2018

Via: Chief Marketer

Live event marketing campaigns like trade shows are expensive endeavors. In 2015, U.S. trade shows as an industry generated more than $12.6 billion in revenue. Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets […]


Big Data, Customer Data

‘Marginal gains’ is dead. Long live strategic marketing.

April 16, 2018

Via: Econsultancy blog

“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins. The “marginal gains” philosophy is […]


Featured

Adapting Blockchain Technology to Digital Marketing

April 3, 2018

Via: Natalie Dunn

The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed […]


Marketing Technologies, Other technologies

4 Digital Marketing Trends to Watch in 2018

February 7, 2018

Via: Target Marketing

If the past is prelude to what lies ahead, then there’s every reason to believe that 2018 will be another exciting year for digital marketing. Technology companies and big data providers are innovating at lightning speed and disrupting old consumer […]


Automation, Marketing Technologies

AI Opportunities to Solve Digital Marketing Challenges

February 6, 2018

Via: Chief Marketer

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks […]


Marketing Channels, Social Media Marketing

Best Practices for Advertising on Instagram

January 29, 2018

Via: Adweek

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that’s relevant to their business. Among those channels are the tried-and-true stalwarts like Google […]


Email Marketing, Marketing Channels

Ask the experts: Email marketing optimisation

January 25, 2018

Via: Econsultancy blog

The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation. We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and […]


Marketing Technologies, Other technologies

How to Take Your Experiential Marketing to the Next Level

January 22, 2018

Via: Chief Marketer

For your organization to get its fair share of the sales pie, you have to ensure your customer touchpoints are on point—namely, that you deliver the experience that 78 percent of Millennials crave, presented in a way that truly connects […]


Featured, Platforms&Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]