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Tag: digital marketing


Marketing Technologies, Other technologies

How to Future-Proof Your Marketing

October 23, 2017

Via: Target Marketing

I went to quite a few conferences this year and listened to a lot of speakers talk about the future. But one of the most interesting sessions I caught was how HubSpot is actually working to “future-proof” its marketing. So […]


Email Marketing, Marketing Channels

3 Quick Ways to Bullet-Proof Your Cold Email Messages

October 20, 2017

Via: Target Marketing

No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over. Unknowingly, sellers are often sabotaging themselves by “blasting” prospects: long, un-personalized “push” copy (rather than pull) persuasive marketing […]


Email Marketing, Marketing Channels

Be Human: 10 Email Marketing Tips

October 20, 2017

Via: Chief Marketer

Are your email messages really connecting with B2B prospects? At the recent MarketingProfs B2B Forum in Boston, Michael Barber, Founder, Barber & Hewitt, reminded attendees of some of the basics you should keep in mind for creating a winning B2B […]


Marketing Channels, Social Media Marketing

As Facebook Live video dreams fade, publishers look again to Twitter

October 11, 2017

Via: Digiday

Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format. Twitter has been getting into live video in a big way. It’s already live streamed events and announced a streaming video service […]


Email Marketing, Marketing Channels

22 Amazing Email Marketing Tools Your Business Needs in 2017

October 5, 2017

Via: Social Media Today

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? This infographic by Joint Views shares 22 tools that will help you improve your emails and […]


Marketing Channels, Social Media Marketing

5 Tips for Handling Negative Feedback on Social Media

September 15, 2017

Via: Social Media Today

The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one […]


Marketing Channels, Social Media Marketing

Is Social Media a Good Thing or a Bad Thing?

September 13, 2017

Via: Social Media Today

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”Both of […]


Marketing Channels, Web Advertising

3 Advanced SEO Tactics Your Competition Doesn’t Know

September 11, 2017

Via: Chief Marketer

Let’s face it—if you are a business owner in 2017, we’re not the first to tell you how important search engine optimization (SEO) is for your brand’s success. You already know that 80 percent of all web traffic begins with a […]


Email Marketing, Marketing Channels

3 Signs There Are Gaps in Your Email Marketing Strategy

September 11, 2017

Via: Target Marketing

Email continues to be a vital marketing channel for businesses, with 47 percent of marketers reporting that email generates the most ROI for their organization, according to Emma’s recent 2017 Industry Report. In addition, the report showed that 58 percent of […]


Marketing Technologies, Other technologies

12 Ways to Ignite Your B2B Marketing

September 5, 2017

Via: Online Marketing Blog

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance […]