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Tag: digital marketing


News

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

September 14, 2018

Via: Online Marketing Blog

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. Americans are changing their relationship […]


Big Data, Customer Data

Known Marketing in the Age of GDPR

September 11, 2018

Via: Target Marketing

The long awaited May 25 enforcement date for GDPR has come and gone and the digital marketing world didn’t come to a grinding halt as some speculated. While marketers didn’t stop marketing, the landscape has changed — collecting any and […]


News

Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

August 31, 2018

Via: Online Marketing Blog

Facebook moves to rate users on trustworthiness: report Facebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Machine learning reveals crazy […]


News

How to Leverage Paid Social at Every Stage of the Customer Journey

August 22, 2018

Via: Adweek

With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital advertising options, like social media and display ads, will represent […]


Marketing Channels, Social Media Marketing

Social Media Marketing Is the No. 1 Digital Marketing Lead Gen Tactic

August 22, 2018

Via: Target Marketing

Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent research — while email is a close No. 2 at 46%. Marketing Dive summarizes the Ascend2 research, “Generating and Nurturing […]


Featured

Taking Digital Marketing Tools To A Higher Level

August 21, 2018

Via: Natalie Dunn

People are bombarded with thousands of ads every day, both online and offline. Given the fact that the popularity of ad blockers is increasing, marketers are faced with users’ desire to reduce their exposure to ads. The main problem that […]


Advertising Technology, Digital Media & Mobile, Media

Digital Doings: Email Ranks Third In Investment, Study Shows

July 18, 2018

Via: Media Post

Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch. […]


News

How to Rally Around ROI & Prioritize Your Digital Marketing Efforts in the Face of Budget Cuts

July 2, 2018

Via: Online Marketing Blog

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to […]


Content Marketing, Marketing Technologies

Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros

June 20, 2018

Via: Online Marketing Blog

It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deep inside your soul. And for us […]


Advertising Technology, Digital Media & Mobile, Media

B2B marketers must prove contribution to revenue

June 19, 2018

Via: Marketing Land

Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based […]