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Tag: digital marketing


Content & SEO, Marketing Channels

Why And How Local Businesses Should Use Video In Their Digital Marketing

March 14, 2024

Via: Search Engine Journal

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming […]


Marketing Channels, Web Advertising

Try These PPC Strategies For Your B2B Business In 2024

March 11, 2024

Via: Search Engine Journal

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis […]


Marketing Channels, Web Advertising

5 biggest challenges for PPC marketers in 2024

March 8, 2024

Via: Search Engine Land

Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and […]


Automation, Big Data, Marketing Technologies, Platforms & Software

Google Ads Introduces Customizable Automation With “Solutions”

March 5, 2024

Via: Search Engine Journal

Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, […]


Marketing Channels, Web Advertising

New Developments In PPC: Experts Weigh In

March 4, 2024

Via: Search Engine Journal

With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]


Big Data, Customer Data

Shifts in data privacy are forcing a return to marketing fundamentals

March 4, 2024

Via: Search Engine Land

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific […]


Big Data, Platforms & Software

6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns

March 1, 2024

Via: Martech Zone

Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights. With this rich […]


Marketing Channels, Social Media Marketing

TikTok launches monthly trends round-up series, including content tips

March 1, 2024

Via: Search Engine Land

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and […]


Editorial

AI-Generated Content Creation: A Digital Marketing Game Changer

February 29, 2024

Via: Camila Mendes

Machine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use […]


Big Data, Platforms & Software

7 Ways to Create a Seamless Marketing Campaign Across All Platforms

February 29, 2024

Via: Entrepreneur

Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. […]


Big Data, Platforms & Software

How to reach new audiences with multi-platform search advertising

February 29, 2024

Via: Search Engine Land

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new […]


Marketing Channels, Web Advertising

How Google Search Generative Experience is impacting ads

February 29, 2024

Via: Search Engine Land

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom […]


Marketing Channels, Web Advertising

Google pilots new PPC ad format

February 29, 2024

Via: Search Engine Land

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]


Content & SEO, Marketing Channels

4 SEO tips to elevate the user experience

February 28, 2024

Via: Search Engine Land

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]


Big Data, Platforms & Software

Google Analytics 4 launches default Google Ads report

February 28, 2024

Via: Search Engine Land

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this […]


Marketing Technologies, Mobile Marketing

YouTube expands free editing app to 13 new markets

February 28, 2024

Via: Search Engine Land

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]


Content & SEO, Marketing Channels

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

February 27, 2024

Via: Entrepreneur

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]


Content & SEO, Marketing Channels

Google removes option to see more local results in the search results

February 27, 2024

Via: Search Engine Land

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near […]


News

37 key questions to ask when evaluating digital marketing agencies

February 27, 2024

Via: Search Engine Land

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s […]


Content & SEO, Marketing Channels

7 reasons why your AI content sucks (and how to fix it)

February 27, 2024

Via: Search Engine Land

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]