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Category: Big Data


Big Data, Platforms&Software

WhatsApp Announces New Business Tools, Paid Enterprise Options

September 7, 2017

Via: Social Media Today

WhatsApp is taking its next steps towards monetization, with the hugely popular messaging app announcing a range of new features designed to better facilitate business use. First off, WhatsApp has officially announced their new business profiles, which started appearing ‘in […]


Big Data, Platforms&Software

What marketers need to know about Google Attribution

September 1, 2017

Via: Econsultancy blog

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers […]


Big Data, Platforms&Software

8 Key Tips to Improve Your Instagram Marketing Efforts

September 1, 2017

Via: Social Media Today

If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores – or if you want people to recognize your brand – it’s time to get an […]


Big Data, Platforms&Software

4 Reasons Why Marketers Need to Be Careful With Snapchat

August 28, 2017

Via: Social Media Today

As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social media marketers for the past few years – and for good […]


Big Data, Platforms&Software

9 Tips to Help Maximize Your Long-Form Content on LinkedIn

June 30, 2017

Via: Social Media Today

Research suggests that LinkedIn may be the “richest” social network in terms of demographics. According to Omnicore, 44% of LinkedIn users earn more than US$75,000 a year, while 41% of millionaires use LinkedIn. The world’s largest professional social network, it’s also the top […]


Big Data, Platforms&Software

5 Top Digital Marketing Tools to Help Grow Your Online Presence

June 15, 2017

Via: Social Media Today

In the ever-changing business world, it’s hard to know where and how to invest your time as a small business. It can be especially confusing when you’re new to digital marketing and looking to improve your online presence. As a small business […]


Big Data, Platforms&Software

Google to Install Default Ad-blocker on Chrome

June 7, 2017

Via: Target Marketing

Advertisers and publishers predicting an apocalypse when Google installs a default ad blocker on Chrome in “early 2018” may be a bit premature. After all, Google thrives on ad revenue. Even in its snarky consumer-centric summary of the Google move, […]


Big Data, Customer Data

Director of Twitter Analytics on Collecting the Right Customer Data

May 31, 2017

Via: Target Marketing

Jeff Ma is currently the director of business insights at Twitter where he manages a team of data experts to drive success across all facets of the company. Previously, Ma was a member of the famous MIT Blackjack Team and […]


Big Data, Platforms&Software

3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns

May 23, 2017

Via: Social Media Today

Are your Instagram efforts failing to produce the results you need? Today I want to share three powerful ways to use Instagram hashtags in your social marketing campaigns to drive leads, sales and increased brand awareness. Let’s dive right in. Read More […]


Big Data, Customer Data

Don’t Dig Randomly for the Customer Data You Need

May 17, 2017

Via: Target Marketing

Does it feel like you’re digging deep into your data and only finding random details on your customers? It can feel like being an archaeologist looking for Medieval insights and finding a 20th Century dump of random labels. With the […]