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Category: Big Data


Big Data, Platforms&Software

How to Succeed in Mobile Banking Like Bank of America

May 15, 2018

Via: Target Marketing

The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, […]


Big Data, Customer Data

How banks are using big data & segmentation to lure depositors

May 10, 2018

Via: Econsultancy blog

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors. Sort of. As detailed in this month’s issue of American Banker, as reported by Wolfstreet, […]


Big Data, Customer Data

Nine less-obvious brands offering great customer experiences

May 10, 2018

Via: Econsultancy blog

What makes a great customer experience? In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. Overall, however, brands with […]


Big Data, Platforms&Software

Could an Ad-Free, Subscription Version of Facebook Be a Viable Option?

May 7, 2018

Via: Adweek

Rumors that Facebook is pondering an ad-free subscription option have been around almost as long as Facebook itself, but with the weeks of privacy-related heat the social network has recently faced, perhaps this latest round of speculation should be taken […]


Big Data, Platforms&Software

3 Ways to Build a Platform to Communicate With Customers

May 4, 2018

Via: Target Marketing

Recently, authors and bloggers have been writing about the importance of establishing a “platform” for individuals and organizations. Michael Hyatt, the former CEO of the enormous publishing company, Thomas Nelson Publishers, discusses this in his book, “Platform” that how you […]


Big Data, Customer Data

Will ‘buy now, pay later’ change the in-store customer experience?

May 4, 2018

Via: Econsultancy blog

With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable […]


Big Data, Platforms&Software

How ComScore’s New CEO Plans to Make It the Go-to Source for Cross-Platform Measurement

April 24, 2018

Via: Adweek

Given the ad industry’s ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers. But the brand faces a series of hurdles while seeking to re-establish itself. ComScore has […]


Big Data, Customer Data

Medicare Marketing: 3 Strategies to Address Acquisition Declines

April 19, 2018

Via: Target Marketing

If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy. It’s the only time of year that most seniors can make a change […]


Big Data, Customer Data

‘Marginal gains’ is dead. Long live strategic marketing.

April 16, 2018

Via: Econsultancy blog

“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins. The “marginal gains” philosophy is […]


Big Data, Customer Data

How to start turning data into customer experience insight

April 11, 2018

Via: Econsultancy blog

With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete. This is where customer experience management (or CXM) comes in – the practice of […]