Category: Big Data

Big Data, Customer Data

Security Is Part of the Customer Experience in Marketing

March 15, 2018

Via: Target Marketing

As companies work to define an exceptional customer experience, my guess is few of them think about the security of the customer and their personally identifiable information (PII). While consumers are willing to trade privacy for convenience, is it incumbent […]

Big Data, Platforms&Software

Snapchat takes a flexible approach to how advertising is sold in its shows

March 14, 2018

Via: Digiday

Snapchat has chosen to take a flexible approach to how Snapchat shows make money. In some cases, that means partners taking the lead in sales; in others, Snapchat does. Snap’s content and advertising deals with major media companies including NBCUniversal […]

Big Data, Customer Data

How These 4 Brands Are Using Their Apps to Personalize Customer Experience

February 20, 2018

Via: Adweek

In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, […]

Big Data, Customer Data

Why You Shouldn’t Use Customer Demographics to Segment Markets

February 9, 2018

Via: Target Marketing

Effective marketers aim for “the right product, price and message for the right customer at the right time.” Today, technology makes it possible for us to customize and distribute our offerings and messages to very specific, targeted audiences. However, if […]

Big Data, Platforms&Software

Facebook forbids cryptocurrency ads

January 31, 2018

Via: Brand Republic

Facebook will not allow any cryptocurrency exchange to advertise on its platform. The annnouncement detailed that the new policy would prohibit ads associated with misleading or deceptive promotion practices such as ICO’s, binary options, and cryptocurrency. Acknowledging that not all […]

Big Data, Platforms&Software

Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands

January 31, 2018

Via: Chief Marketer

With Alexa and other digital assistants aiding our day-to-day tasks, can you be your customer’s personal assistant? Can you be right there with them, tethered and available in real-time, as a helpful, handy and human virtual assistant? Experienced brand marketers […]

Big Data, Customer Data

3 Ways to Compete With Amazon’s Customer Experience

January 30, 2018

Via: Target Marketing

It’s not easy being a retailer these days. Amazon’s customer experience has changed the game. The online retailer’s broad product assortment and customer-centric strategy is forcing other retailers to up their games. Many traditional retailers are asking if they truly […]

Featured, Platforms&Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]

Big Data, Platforms&Software

What marketers need to know about WhatsApp Business

January 19, 2018

Via: Econsultancy blog

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good reason: at the time of the acquisition, WhatsApp had a […]

Big Data, Platforms&Software

10 Creative Ways Companies Are Using Snapchat

January 16, 2018

Via: Convince and Convert

Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s […]