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Category: Big Data


Big Data, Customer Data, Email Marketing, Marketing Channels

4 Steps for Boosting Customer Loyalty With Post-Purchase Emails

September 21, 2018

Via: Target Marketing

For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause […]


Automation, Big Data, Customer Data, Marketing Technologies

Q&A: How Will AI Help Marketers Tap Their Data Wells?

September 20, 2018

Via: Target Marketing

Christopher Penn thinks one of the biggest advances that AI promises when it comes to marketing data is to capitalize on the mountain of data that is going unutilized by many organizations. Penn cites a recent statistic from IBM that […]


Big Data, Platforms&Software

3 Steps to Move Toward a More Data-Ready Organization

September 19, 2018

Via: Adweek

When it comes to getting in shape, you don’t merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep […]


Big Data, Customer Data

On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer Partnerships

September 19, 2018

Via: Adweek

As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality calls for brand building via data-shaped experience which, in […]


Big Data, Customer Data

B2B Marketers Lack Confidence in Data: D&B

September 12, 2018

Via: Chief Marketer

Half of B2B professionals have a lack of confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement in key target accounts. Only 38 percent of marketers surveyed said account based marketing (ABM) is part […]


Big Data, Customer Data

Known Marketing in the Age of GDPR

September 11, 2018

Via: Target Marketing

The long awaited May 25 enforcement date for GDPR has come and gone and the digital marketing world didn’t come to a grinding halt as some speculated. While marketers didn’t stop marketing, the landscape has changed — collecting any and […]


Big Data, Platforms&Software

Building a Better Website: Which Comes First — Content or Coding?

September 10, 2018

Via: Target Marketing

Trick question. Neither comes first. What comes first in creating a truly great website is a great planning process. The key elements of the planning process are Strategy Brief Site Map Wireframes Functional Specification Design Brief Here’s a brief look […]


Big Data, Customer Data

Customer Motivation: What Difference Does It Make?

August 31, 2018

Via: Target Marketing

Not long ago a marketing colleague remarked, “What difference does it make what their motivations are?” To her, it was all about logic. A consumer in need of a healthcare service would conduct an online search, go to a website […]


Big Data, Customer Data

Digital and Direct Marketers in EU ePrivacy Regulation Sights Now

August 24, 2018

Via: Target Marketing

Digital and direct marketers are readying for another blow from the European Union in the form of data privacy regulation. ePrivacy Regulation is going to attempt to seal the holes the E.U. left with GDPR. And American marketers will be […]


Big Data, Customer Data

Three ways ecommerce marketers create strong customer connections

August 23, 2018

Via: Econsultancy blog

Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base. With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other […]