Automation, Big Data, Marketing Technologies, Platforms & Software
March 5, 2024
Via: Search Engine JournalGoogle has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, […]
Automation, Marketing Technologies
November 20, 2023
Via: Search Engine JournalIn a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Google recently rolled out ACA for Responsive Search Ads (RSA) in 8 different languages, marking a significant step forward in digital advertising technology. This […]
Automation, Marketing Technologies
October 19, 2023
Via: Search Engine LandGoogle AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. If a user were to then click on one of the […]
Automation, Marketing Technologies
October 3, 2023
Via: Search Engine LandEver get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads […]
Automation, Marketing Technologies
September 27, 2023
Via: Convince and ConvertIn today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching […]
Automation, Marketing Technologies
August 29, 2023
Via: Search Engine LandDevelopers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer […]
Automation, Marketing Technologies
August 23, 2023
Via: Search Engine JournalHumans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to […]
Automation, Marketing Technologies
August 11, 2023
Via: Search Engine JournalWant to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an […]
Automation, Marketing Technologies
August 9, 2023
Via: Search Engine LandFor nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This […]
Automation, Marketing Technologies
July 31, 2023
Via: Search Engine LandProgrammatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across […]
Automation, Marketing Technologies
July 28, 2023
Via: Martech ZoneWhile e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially […]
Automation, Marketing Technologies
July 27, 2023
Via: Martech ZoneTraditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing […]
Automation, Marketing Technologies
July 24, 2023
Via: Martech ZoneManaging ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on […]
Automation, Marketing Technologies
July 19, 2023
Via: Search Engine JournalAre you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools? If so, here are 10 tools that offer a nice […]
Automation, Marketing Technologies
July 13, 2023
Via: Martech ZoneThat is an amazing question, and the answer is a big yes. The folder structure of your website is important for SEO – but not just for content and content silos. Your folder structure can help determine why a specific […]
Automation, Marketing Technologies
July 7, 2023
Via: Martech ZoneInfluencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Unoptimized processes on the side of both marketers and […]
Automation, Marketing Technologies
June 30, 2023
Via: EntrepreneurAs I can personally attest, working for a company that is quickly expanding has its perks and is an exhilarating experience. The environment is fast-paced, always changing and employees at all levels have opportunities to stretch the boundaries of their […]
Automation, Marketing Technologies
June 28, 2023
Via: Search Engine LandAs Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail […]
Automation, Marketing Technologies
June 1, 2023
Via: Search Engine LandKey terminology Before we begin, it’s important to connect these concepts to entities. Entities In machine learning, particularly in natural language processing, an entity is a significant thing or concept in a specific context. For instance, “Apple” could be an […]
Automation, Marketing Technologies
May 23, 2023
Via: MediaPostData remains your business’s most valuable asset. However, it can be difficult to make sense of all the marketing-related analytics tracking at your fingertips. It’s also hard to know where and how to start leveraging your data. When you’re just […]