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Category: Automation


Automation, Marketing Technologies

Why Chatbots Can Take Over Banking

May 15, 2018

Via: Target Marketing

Not many people are comfortable letting others know the state of their finances — their current-account balance, size of mortgage, loans, even how much they earn. Money is, after all, private. Which is why chatbots are going to be big […]


Automation, Marketing Technologies

10 Service Business Essentials that Help You Win Clients with Confidence

April 30, 2018

Via: Copyblogger

Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there […]


Automation, Marketing Technologies

Marketing Technology Is Transforming the Way Brands Work With Influencers

April 26, 2018

Via: Adweek

Influencer marketing is currently undergoing something of a trust crisis. Recent media attention around problems such as follower buys, perceived inauthenticity and disclosure shortcomings have shaken confidence in partnerships between brands and the influencers with whom they work. Some have […]


Automation, Marketing Technologies

Marketing Stack From Hell

April 5, 2018

Via: Target Marketing

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the simplicity required for utility. “Simple can be harder than complex,” Jobs said. “You have to work hard to get your thinking clean to make it simple. […]


Automation, Marketing Technologies

Amplify Uses Marketing Automation to Boost Engagement

February 23, 2018

Via: Chief Marketer

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts. In the past, Amplify had communicated with loan customers via direct mail. Deploying Salesforce Marketing Cloud enabled it to track various areas of its portfolio it previously […]


Automation, Marketing Technologies

AI Opportunities to Solve Digital Marketing Challenges

February 6, 2018

Via: Chief Marketer

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks […]


Automation, Marketing Technologies

Are Marketers Ready for Artificial Intelligence?

October 10, 2017

Via: Aberdeen Essentials

“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am […]


Automation, Marketing Technologies

5 Marketing Automation Tools to Increase Lead Conversions

July 7, 2017

Via: Duct Tape Marketing

Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions. Lead conversion is […]


Automation, Marketing Technologies

Marketing Automation Helps Cataract Steel Expand Customer Base

May 31, 2017

Via: Chief Marketer

Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities. Founded in 1977, Cataract Steel designs and manufactures heat transfer equipment for customers in industries such as oil and gas, chemical production, and paper […]


Automation, Marketing Technologies

9 Ways to Use Automation to Optimize Your Facebook Ads

May 25, 2017

Via: Social Media Today

Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may […]