Category: Automation

September 27, 2023

In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching […]

August 29, 2023

Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer […]

August 23, 2023

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to […]

August 11, 2023

Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an […]

August 9, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This […]

July 31, 2023

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across […]

July 28, 2023

While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially […]

July 27, 2023

Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing […]

July 24, 2023

Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on […]

July 19, 2023

Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools? If so, here are 10 tools that offer a nice […]

July 13, 2023

That is an amazing question, and the answer is a big yes. The folder structure of your website is important for SEO – but not just for content and content silos. Your folder structure can help determine why a specific […]

July 7, 2023

Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Unoptimized processes on the side of both marketers and […]

June 30, 2023

As I can personally attest, working for a company that is quickly expanding has its perks and is an exhilarating experience. The environment is fast-paced, always changing and employees at all levels have opportunities to stretch the boundaries of their […]

June 28, 2023

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail […]

June 1, 2023

Key terminology Before we begin, it’s important to connect these concepts to entities. Entities In machine learning, particularly in natural language processing, an entity is a significant thing or concept in a specific context. For instance, “Apple” could be an […]

May 23, 2023

Data remains your business’s most valuable asset. However, it can be difficult to make sense of all the marketing-related analytics tracking at your fingertips. It’s also hard to know where and how to start leveraging your data. When you’re just […]

May 2, 2023

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen […]

April 28, 2023

This will be the year of digital automation for the channel in new lead generation. While on the surface, it seems like we’ve been working toward — and even achieving — digital automation in the channel, there are some missing […]

April 14, 2023

Almost all B2B businesses are using automation tools to drive revenue, according to a study by Insightly. Of almost 200 B2B companies surveyed earlier this year, 87% now have some or all of their customer journeys fully automated, and 50% […]

April 3, 2023

The pressure to build engaged communities across multiple social media platforms has skyrocketed, but many companies haven’t empowered their social media managers with the resources they need to succeed. Here’s what life looks like for today’s typical social media manager: […]