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Category: Automation


Automation, Marketing Technologies

Are Marketers Ready for Artificial Intelligence?

October 10, 2017

Via: Aberdeen Essentials

“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am […]


Automation, Marketing Technologies

5 Marketing Automation Tools to Increase Lead Conversions

July 7, 2017

Via: Duct Tape Marketing

Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions. Lead conversion is […]


Automation, Marketing Technologies

Marketing Automation Helps Cataract Steel Expand Customer Base

May 31, 2017

Via: Chief Marketer

Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities. Founded in 1977, Cataract Steel designs and manufactures heat transfer equipment for customers in industries such as oil and gas, chemical production, and paper […]


Automation, Marketing Technologies

9 Ways to Use Automation to Optimize Your Facebook Ads

May 25, 2017

Via: Social Media Today

Creating new campaigns on Facebook at scale, and ensuring that the tracking works properly, can be repetitive and time-consuming. Launching and managing Facebook campaigns typically involves performing several manual tasks in Ads Manager or Power Editor, tasks which eat into your valuable time, which may […]


Automation, Marketing Technologies

Marketing Automation Adds Up for Bookkeeping Firm

May 24, 2017

Via: Chief Marketer

Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding. The Fremont, CA-based firm, founded in 2006, works with $500,000 to $5 million companies. The virtual company (everyone […]


Automation, Marketing Technologies

Email Marketers Want Automation Capabilities from ESPs: Survey

April 25, 2017

Via: Chief Marketer

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy. A user-friendly interface (60%), the ability to integrate with other best-of-breed martech (37%), […]


Automation, Marketing Technologies

Learn the Secrets of Marketing Automation

April 24, 2017

Via: Target Marketing

Creating customer journeys from first contact through sales conversion, and beyond to customer success, is quickly becoming part of every marketer’s toolkit. Register for this free webinar on April 25 in order to learn what the best tools are to […]


Automation, Marketing Technologies, Other technologies

3 Video Marketing Tips to Turn Leads Into Clients

April 12, 2017

Via: Target Marketing

It’s no secret that video marketing is a powerful way for brands to tell their stories, raise awareness and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s also a highly effective way […]


Automation, Marketing Technologies

Does Tomorrow Belong to Marketers?

March 20, 2017

Via: Target Marketing

Yesterday’s marketers were focused on emotion and brand. They were cost centers, and effectively beggars in the c-suite. Today’s marketers are all about data. They’re accountable, revenue-driven and respected by their peers. At least, that’s the take Phil Fernandez, chairman […]


Automation, Marketing Technologies

Getting Started in Account Based Marketing

March 16, 2017

Via: Chief Marketer

Account based marketing is a huge buzzword in B2B today. But where do you begin to execute an ABM strategy successfully? In recent conversations with ABM expertsMegan Heuer, vice president/head of research, SiriusDecisions and Jon Miller, CEO, Engagio, we agreed […]