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Category: Automation


Automation, Marketing Technologies

Does Tomorrow Belong to Marketers?

March 20, 2017

Via: Target Marketing

Yesterday’s marketers were focused on emotion and brand. They were cost centers, and effectively beggars in the c-suite. Today’s marketers are all about data. They’re accountable, revenue-driven and respected by their peers. At least, that’s the take Phil Fernandez, chairman […]


Automation, Marketing Technologies

Getting Started in Account Based Marketing

March 16, 2017

Via: Chief Marketer

Account based marketing is a huge buzzword in B2B today. But where do you begin to execute an ABM strategy successfully? In recent conversations with ABM expertsMegan Heuer, vice president/head of research, SiriusDecisions and Jon Miller, CEO, Engagio, we agreed […]


Automation, Marketing Technologies

Using Marketing Automation Tools to Boost Your Customer Referral Program

December 9, 2016

Via: Duct Tape Marketing

The benefits of referral marketing have been recognized for a long time. Compared to traditional advertising, a positive referral from a happy customer is one of the most valuable forms of marketing. People pay twice as much attention to recommendations […]


Automation

Bots are the new apps, only they suck (for now)

October 7, 2016

Via: Digiday

A little more than six months ago, Microsoft CEO Satya Nadella proclaimed that “bots are the new apps.” Like many tech-proclamations, it turned out to be breathless, partly true and strategically devoid of pesky details. And for most of the […]


Automation, Marketing Technologies

Marketing Automation Defined in 60 Seconds

June 2, 2016

Via: Copyblogger

Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you […]


Automation, Marketing Technologies

Account-Based Marketing Automation Comes to Eloqua

April 20, 2016

Via: Direct Marketing News

Demandbase today introduced a new solution for the Oracle Marketing AppCloud that melds account-based marketing with marketing automation. The product essentially takes Demandbase’s Forms product to a higher level by empowering Oracle Eloqua users to take top prospects and build […]


Automation, Marketing Technologies

5 Ways to Adapt to the Evolution of Marketing Automation

April 7, 2016

Via: Chief Marketer

While marketing automation has historically been aimed at alleviating marketers from repetitive tasks, it has begun its evolution into consumer-facing roles. One such example can be seen in brands like Disney exploring ways to scale direct consumer interactions with automated […]


Automation, Marketing Technologies

The best APAC digital marketing stats from March 2016

April 5, 2016

Via: Econsultancy blog

This month’s APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation. Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble […]


Automation, Marketing Technologies

Drawing marketing insights from your consumer generated content

March 30, 2016

Via: Target Marketing

Imagine that once you have many types of content, you have a lot of it – and it’s trusted, and you’re getting it to many different places… Now you have to ask yourself, “What am I learning from all of […]


Automation, Big Data

Adobe Debuts Cross-Device Co-op

March 24, 2016

Via: Chief Marketer

In an effort to compete with the cross-device data-sharing capabilities of Facebook and Google, Adobe launched Adobe Marketing Cloud Device Co-op this week, which it says could potentially link up to 1.2 million devices worldwide. The co-op will allow brands […]