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Tag: SEO


Content & SEO, Marketing Channels

How To Write ChatGPT Prompts To Get The Best Results

April 24, 2024

Via: Search Engine Journal

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock […]


Content & SEO, Marketing Channels, Social Media Marketing

TikTok SEO: The ultimate guide

April 23, 2024

Via: Search Engine Land

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands […]


Content & SEO, Marketing Channels

How to fix a huge traffic drop after rebranding

April 22, 2024

Via: Search Engine Land

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But […]


Content & SEO, Marketing Channels

Meta AI adds Google Search results

April 22, 2024

Via: Search Engine Land

Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched […]


Content & SEO, Marketing Channels

How Search Generative Experience Will Affect Local SEO & Businesses

April 17, 2024

Via: Search Engine Journal

If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The […]


Content & SEO, Marketing Channels

How Do Keyword Optimizations Change After Helpful Content Update?

April 16, 2024

Via: Search Engine Journal

Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, […]


Content & SEO, Marketing Channels

Search Marketing Generalists Vs. Specialists: Pros And Cons

April 15, 2024

Via: Search Engine Journal

Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than […]


Big Data, Platforms & Software

Google’s CEO On What Search Will Be Like In 10 Years

April 11, 2024

Via: Search Engine Journal

Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of websites, insisting that the only thing different is the technology. […]


Content & SEO, Marketing Channels

How To Adapt Your SEO and Content Strategies for SGE and AI Experiences

April 10, 2024

Via: CMI

A massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences. Since 2023, Google […]


Content & SEO, Marketing Channels, Marketing Technologies, Mobile Marketing

An In-Depth Guide And Best Practices For Mobile SEO

April 8, 2024

Via: Search Engine Journal

Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from […]


Content & SEO, Marketing Channels

Ensuring quality in your SEO services: A checklist

April 8, 2024

Via: Search Engine Land

As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements […]


Content & SEO, Marketing Channels

Will AI Replace SEO Specialists?

April 5, 2024

Via: Search Engine Journal

With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In […]


News

New Study On Perplexity AI Offers Good News For SEO

April 4, 2024

Via: Search Engine Journal

Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, […]


Content & SEO, Marketing Channels

Manual link building is more important than ever in 2024 by Page One Power

April 3, 2024

Via: Search Engine Land

The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, […]


Content & SEO, Marketing Channels

35 Content Marketing Statistics You Should Know

April 1, 2024

Via: Search Engine Journal

Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business […]


Content & SEO, Marketing Channels

Agile for SEOs: How in-house teams get projects prioritized

March 29, 2024

Via: Search Engine Land

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization […]


Content & SEO, Marketing Channels

How To Survive 3 New Threats to Your SEO Strategy

March 27, 2024

Via: CMI

Three trending SEO shockwaves could shake marketers to their core vitals. But don’t panic. You can still use search to drive engagement and traffic. You just need to revisit your SEO strategy to prevent your valuable content from getting buried […]


Content & SEO, Marketing Channels

Scalable AI Tools For SEO: A Quick Guide For 2024

March 25, 2024

Via: Search Engine Journal

2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]


Content & SEO, Marketing Channels

11 Ways That Really Work To Get Backlinks

March 20, 2024

Via: Search Engine Journal

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on […]


Content & SEO, Marketing Channels

SEO planning: Your one-page SEO plan

March 18, 2024

Via: Search Engine Land

This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]