Content & SEO, Marketing Channels
March 29, 2024
Via: Search Engine LandDoes it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization […]
Content & SEO, Marketing Channels
March 27, 2024
Via: CMIThree trending SEO shockwaves could shake marketers to their core vitals. But don’t panic. You can still use search to drive engagement and traffic. You just need to revisit your SEO strategy to prevent your valuable content from getting buried […]
Content & SEO, Marketing Channels
March 25, 2024
Via: Search Engine Journal2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]
Content & SEO, Marketing Channels
March 20, 2024
Via: Search Engine JournalIf your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on […]
Content & SEO, Marketing Channels
March 18, 2024
Via: Search Engine LandThis article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]
Content & SEO, Marketing Channels
March 14, 2024
Via: Search Engine LandA/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. […]
Content & SEO, Marketing Channels
March 14, 2024
Via: Search Engine LandThe rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an […]
Content & SEO, Marketing Channels
March 12, 2024
Via: Search Engine JournalGoogle’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s various documentations outline. But there is still a way to use AI […]
Content & SEO, Marketing Channels
March 8, 2024
Via: Search Engine JournalI have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. […]
Content & SEO, Marketing Channels
March 7, 2024
Via: Search Engine JournalEver found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. […]
Content & SEO, Marketing Channels, Social Media Marketing
March 6, 2024
Via: Search Engine LandMarketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and […]
Big Data, Platforms & Software
February 29, 2024
Via: Search Engine LandFor years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new […]
Marketing Channels, Web Advertising
February 29, 2024
Via: Search Engine LandThe impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom […]
Marketing Channels, Web Advertising
February 29, 2024
Via: Search Engine LandGoogle confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]
Content & SEO, Marketing Channels
February 28, 2024
Via: Search Engine LandBrands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]
February 27, 2024
Via: Camila MendesWe’re slowly seeing the migration from the Internet age to the Social Media age, with increasing reliance on platforms like TikTok, Facebook, and Instagram as the primary information source for Gen Z consumers. Thanks to content creators spanning the full […]
Content & SEO, Marketing Channels
February 27, 2024
Via: EntrepreneurIf there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]
Content & SEO, Marketing Channels
February 27, 2024
Via: Search Engine LandGoogle has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near […]
Content & SEO, Marketing Channels
February 26, 2024
Via: Search Engine LandVideos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable […]
Content & SEO, Marketing Channels
February 22, 2024
Via: Search Engine JournalI’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of […]