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Category: Email Marketing


Email Marketing, Marketing Channels

4 Free Email Optimization Tools Every Marketer Should Be Using

June 22, 2017

Via: Target Marketing

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email […]


Email Marketing, Marketing Channels

Beyond Burger’s Email Marketing Builds Its Success

May 26, 2017

Via: Target Marketing

Launched in May 2016 in a few markets, the Beyond Burger attracted attention as the first veggie burger sold in the meat section of grocery stores. On its website, consumers can opt in to receive the company’s email and follow […]


Email Marketing, Marketing Channels

How marketers are innovating with email in 2017

May 9, 2017

Via: Econsultancy blog

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy. So, what other techniques are marketers turning to in 2017? Based on a survey of […]


Email Marketing, Marketing Channels

Maximizing the Value of Your Email List

May 5, 2017

Via: Chief Marketer

For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business. Like anything, the ROI of your email list fluctuates in direct correlation to what […]


Email Marketing, Marketing Channels

The Secrets to B2B Email Success? Urgency and Clarity

April 26, 2017

Via: Chief Marketer

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages, with clear calls to action and a sense of urgency, is the best way to connect with […]


Email Marketing, Marketing Channels

5 Email Marketing Best Practices for 2017

April 18, 2017

Via: Social Media Today

Email marketing is a tried and true method for engaging customers and attracting sales. It’s also cost-effective and easy to use; it’s no wonder that it’s remained a top marketing asset for businesses large and small. Yet, like every marketing […]


Email Marketing, Marketing Channels

Avoid PDFs in Cold Email Templates. Always.

April 14, 2017

Via: Target Marketing

Don’t attach PDFs or any literature to your cold email. I have yet to meet anyone who articulates “the why” behind my recommendation better than Scott Britton, co-founder of Troops, a sales productivity tool. If you’re in marketing … get ready. […]


Email Marketing, Marketing Channels

How to Launch a Successful Campaign

April 3, 2017

Via: Social Media Today

Laura Olin directed the social media team that oversaw one of the world’s most followed Twitter accounts: @BarackObama. You might think that Olin lives, sleeps, breathes, and dreams in 140 characters. But she still devotes great care to “Everything Changes”, her email […]


Email Marketing, Marketing Channels

Quick Fixes of 5 Common Email Marketing Mistakes

March 16, 2017

Via: Digital Marketing Magazine

According to a study by Econsultancy, 74% of businesses view their email as instrumental to their company’s ROI. However, there are still a handful of frequently made mistakes which, if unaddressed, can make customers unsubscribe. Read these five most common […]


Email Marketing, Marketing Channels

Are Your Prospecting Emails Annoying?

March 10, 2017

Via: Target Marketing

It’s probably no surprise that many biz dev prospecting emails are personally written by the sender themselves. However, it seems that lately they all have attended the same seminar on “how to write a prospecting email” — and learned the […]