Top

Category: Email Marketing


Email Marketing, Marketing Channels

3 Quick Ways to Bullet-Proof Your Cold Email Messages

October 20, 2017

Via: Target Marketing

No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over. Unknowingly, sellers are often sabotaging themselves by “blasting” prospects: long, un-personalized “push” copy (rather than pull) persuasive marketing […]


Email Marketing, Marketing Channels

Be Human: 10 Email Marketing Tips

October 20, 2017

Via: Chief Marketer

Are your email messages really connecting with B2B prospects? At the recent MarketingProfs B2B Forum in Boston, Michael Barber, Founder, Barber & Hewitt, reminded attendees of some of the basics you should keep in mind for creating a winning B2B […]


Email Marketing, Marketing Channels

22 Amazing Email Marketing Tools Your Business Needs in 2017

October 5, 2017

Via: Social Media Today

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? This infographic by Joint Views shares 22 tools that will help you improve your emails and […]


Email Marketing, Marketing Channels

3 Signs There Are Gaps in Your Email Marketing Strategy

September 11, 2017

Via: Target Marketing

Email continues to be a vital marketing channel for businesses, with 47 percent of marketers reporting that email generates the most ROI for their organization, according to Emma’s recent 2017 Industry Report. In addition, the report showed that 58 percent of […]


Email Marketing, Marketing Channels

4 Free Email Optimization Tools Every Marketer Should Be Using

August 29, 2017

Via: Target Marketing

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email […]


Email Marketing, Marketing Channels

Beyond Burger’s Email Marketing Builds Its Success

May 26, 2017

Via: Target Marketing

Launched in May 2016 in a few markets, the Beyond Burger attracted attention as the first veggie burger sold in the meat section of grocery stores. On its website, consumers can opt in to receive the company’s email and follow […]


Email Marketing, Marketing Channels

How marketers are innovating with email in 2017

May 9, 2017

Via: Econsultancy blog

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy. So, what other techniques are marketers turning to in 2017? Based on a survey of […]


Email Marketing, Marketing Channels

Maximizing the Value of Your Email List

May 5, 2017

Via: Chief Marketer

For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business. Like anything, the ROI of your email list fluctuates in direct correlation to what […]


Email Marketing, Marketing Channels

The Secrets to B2B Email Success? Urgency and Clarity

April 26, 2017

Via: Chief Marketer

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages, with clear calls to action and a sense of urgency, is the best way to connect with […]


Email Marketing, Marketing Channels

5 Email Marketing Best Practices for 2017

April 18, 2017

Via: Social Media Today

Email marketing is a tried and true method for engaging customers and attracting sales. It’s also cost-effective and easy to use; it’s no wonder that it’s remained a top marketing asset for businesses large and small. Yet, like every marketing […]