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Category: Email Marketing


Email Marketing, Marketing Channels, News

5 Questions About 2018 Email Marketing Research

July 18, 2018

Via: Convince and Convert

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the […]


Email Marketing, Marketing Technologies

3 Rules for Email Marketing ROI Excellence

July 16, 2018

Via: Target Marketing

Writing emails that encourage your subscribers to take the action you desire is about a lot more than clever copy. (Though that helps.) Here are some other aspects that can make the difference between acceptable open and click-through rates, and […]


Email Marketing, Marketing Channels

11-point Checklist to Increase Email Clickthrough Rate

July 9, 2018

Via: Target Marketing

Don’t schedule your next list email just yet. First, take a look at this handy checklist (hopefully you print it out and tape it up in your office) to ensure you’ve maximized the perceived value of what your customers will […]


Email Marketing, Marketing Channels

GDPR Compliance Means Rebuilding Lost Email Lists

July 3, 2018

Via: Target Marketing

A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

Only 17% of email marketers planning for AI, more than half will innovate with automation

June 25, 2018

Via: Econsultancy blog

There’s also insight into how AI and predictive analytics are infiltrating the industry. So, what’s top of mind, and what’s down on the priority list for email marketers? Subscribers can download the full report, but in the meantime, here are […]


Email Marketing, Marketing Channels

9 Gmail Deliverability Improvement Tips

June 14, 2018

Via: Target Marketing

What marketer doesn’t want to improve Gmail deliverability? Figuring most do, Yes Lifecycle Marketing announced research yesterday that “marketers who improved their Gmail reputation improved their inboxing rate by as much as 97% since last year. And the percentage of […]


Content Marketing, Email Marketing, Marketing Channels, Marketing Technologies

Turn Off Bad Pop Music and Turn On Good Marketing Strategy

June 7, 2018

Via: Copyblogger

This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about […]


Email Marketing, Marketing Channels

B2B email creative doesn’t have to be all bells and whistles

June 7, 2018

Via: Econsultancy blog

The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting. Sadly that means some B2B email marketers attempt clever, quirky or […]


Email Marketing, Marketing Channels

The virtues of re-engaging dormant customers

May 2, 2018

Via: Econsultancy blog

Companies spend a huge amount of time and money on customer acquisition. And why shouldn’t they? After all, growing a business significantly is usually best accomplished by growing the number of people who pay for its products and services. But […]


Email Marketing, Marketing Channels

8 Takeaways and Predictions from the Latest Email Marketing Research

April 25, 2018

Via: Convince and Convert

We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at […]