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Category: Email Marketing


Email Marketing, Marketing Channels

The virtues of re-engaging dormant customers

May 2, 2018

Via: Econsultancy blog

Companies spend a huge amount of time and money on customer acquisition. And why shouldn’t they? After all, growing a business significantly is usually best accomplished by growing the number of people who pay for its products and services. But […]


Email Marketing, Marketing Channels

8 Takeaways and Predictions from the Latest Email Marketing Research

April 25, 2018

Via: Convince and Convert

We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at […]


Email Marketing, Marketing Channels

3 Gmail Changes: What Marketers Need to Know

April 20, 2018

Via: Target Marketing

Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more like the mobile inbox. Many tech sites are reporting that the Gmail changes are imminent […]


Email Marketing, Marketing Channels

6 Tips for Seasonal Email Senders

April 17, 2018

Via: Target Marketing

Spring is here. Daffodils are blooming, buds are appearing and hibernating critters are rousing in their dens. What was dormant is now bustling with signs of life. As the days warm, seasonal email senders shudder, kissing the relatively quiet early […]


Email Marketing, Marketing Channels

Email Opens or Reads: Which Is Right?

April 6, 2018

Via: Target Marketing

When measuring the success of email campaigns and overall performance health of email programs, email opens and its various related metrics (open rate, click to open rate, etc.) are a common benchmark used by marketers. This metric is accepted as […]


Email Marketing, Marketing Channels

6 Reasons Email Performance Is Increasing

February 28, 2018

Via: Target Marketing

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details. Yesterday, marketing automation provider SharpSpring announced research saying marketing automation is the reason email performance […]


Email Marketing, Marketing Channels

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

February 26, 2018

Via: Duct Tape Marketing

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned […]


Email Marketing, Marketing Channels

The six challenges every email marketer must face

February 21, 2018

Via: Econsultancy blog

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address. Before you add more martech to your stack, have you properly addressed […]


Email Marketing, Marketing Channels

Ask the experts: Email marketing optimisation

January 25, 2018

Via: Econsultancy blog

The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation. We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and […]


Email Marketing, Marketing Channels

How consumer tech habits could be impacting email success

January 23, 2018

Via: Econsultancy blog

There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. Another oft-debated element is the time of day the email is sent. […]