Email Marketing, Marketing Channels
February 20, 2024
Via: EntrepreneurEvery single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]
Email Marketing, Marketing Channels
February 15, 2024
Via: Martech ZoneEmail marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the […]
Email Marketing, Marketing Channels
February 2, 2024
Via: Martech ZoneYou’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out […]
Email Marketing, Marketing Channels
December 13, 2023
Via: EntrepreneurEmail marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch. […]
Email Marketing, Marketing Channels
December 6, 2023
Via: Martech ZoneAn email’s journey from the sender or their email service provider (ESP) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient’s inbox, diverting to […]
Email Marketing, Marketing Channels
November 30, 2023
Via: Search Engine LandEmail marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best […]
Email Marketing, Marketing Channels
November 13, 2023
Via: Search Engine JournalMicrosoft Advertising recently announced changes to its policy violation notification system to more quickly alert customers when their ads, keywords, or product offers are disapproved. Microsoft has implemented a new email notification cadence to get alerts out faster. Advertisers may […]
Email Marketing, Marketing Channels
November 8, 2023
Via: EntrepreneurExecuting a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you’ve already gotten started or are just thinking about it now, here are a few steps to consider as […]
Email Marketing, Marketing Channels
November 7, 2023
Via: Search Engine LandIt’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often […]
Email Marketing, Marketing Channels
October 25, 2023
Via: Search Engine JournalWhen you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to the full audience you aimed for. These email bounces waste […]
Email Marketing, Marketing Channels
October 17, 2023
Via: EntrepreneurPeople spent $1.14 trillion online and $270 billion in the U.S. during last year’s holiday season. For businesses like yours, the coming months have the highest sales potential — and for that, you need a reliable strategy. Email marketing is […]
Email Marketing, Marketing Channels
October 2, 2023
Via: Martech ZoneIt never fails… about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I […]
Email Marketing, Marketing Channels
September 27, 2023
Via: Marketing DiveEmail is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can drive efficiency by making it easy to […]
Email Marketing, Marketing Channels
September 14, 2023
Via: EntrepreneurStarting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns […]
Email Marketing, Marketing Channels
August 8, 2023
Via: EntrepreneurSo, you want to make money with your email list. Who could blame you? Email marketing is hard work, but it also yields results. At its most productive, email has an ROI of $45 to the dollar, which makes it […]
Email Marketing, Marketing Channels
July 27, 2023
Via: Martech ZoneIn today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem […]
Email Marketing, Marketing Channels
June 28, 2023
Via: EntrepreneurAutomation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or have separate “home” and “away” settings on your smart doorbell, you’ve likely benefited from automation. When most […]
Email Marketing, Marketing Channels
June 7, 2023
Via: MediaPostNorth America is behind Oceana when it comes to email open rates. But it is by far the leader in the world in click-through rates and other key metrics, judging by 2023 Email Marketing Benchmarks, a study by GetResponse. The […]
Email Marketing, Marketing Channels
June 7, 2023
Via: EntrepreneurMore than 4.6 billion people will be using email by 2025. For businesses like yours, email remains a critical communication channel. Not only is it most reliable for transactional messages, but it also allows you to boost revenue through newsletters […]
Email Marketing, Marketing Channels
June 5, 2023
Via: EntrepreneurIs your email clickthrough rate not what it used to be? The reason could be poor email deliverability. The average click rate, across all industries, is 2.62% according to Mailchimp. If your rate is way below this benchmark, it’s worth […]