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Category: Email Marketing


Email Marketing, Marketing Channels

Metrics That Matter: Email Benchmarks for 2018

January 12, 2018

Via: Target Marketing

Last month, I shared a collection of retail industry benchmarks to help with 2018 planning, and noted the fact that email has grown significantly to 3.7 billion users in 2017. As we enter the new year, it’s also an ideal time to review […]


Email Marketing, Marketing Channels

Email trends in 2018: What do the experts predict?

January 9, 2018

Via: Econsultancy blog

Big-name brands have been exploring ways to turn email from a traffic channel to a direct revenue generator, and I expect this to be a big focus in 2018. Embedded ‘Buy Now’ options, allowing consumers to purchase goods and services […]


Email Marketing, Marketing Channels

Revamp Your Email Marketing in 2018

January 4, 2018

Via: Target Marketing

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for every dollar spent. It’s […]


Email Marketing, Marketing Channels

22 Amazing Email Marketing Tools Your Business Needs in 2017

December 29, 2017

Via: Social Media Today

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? This infographic by Joint Views shares 22 tools that will help you improve your emails and […]


Email Marketing, Marketing Channels

Creative Direct Mail for 2018

December 22, 2017

Via: Target Marketing

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017, you will see a drop in your response rates. You must create new, fresh and […]


Email Marketing, Marketing Channels

3 Quick Ways to Bullet-Proof Your Cold Email Messages

December 14, 2017

Via: Target Marketing

No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over. Unknowingly, sellers are often sabotaging themselves by “blasting” prospects: long, un-personalized “push” copy (rather than pull) persuasive marketing […]


Email Marketing, Marketing Channels

Be Human: 10 Email Marketing Tips

December 6, 2017

Via: Chief Marketer

Are your email messages really connecting with B2B prospects? At the recent MarketingProfs B2B Forum in Boston, Michael Barber, Founder, Barber & Hewitt, reminded attendees of some of the basics you should keep in mind for creating a winning B2B […]


Email Marketing, Marketing Channels

3 Signs There Are Gaps in Your Email Marketing Strategy

September 11, 2017

Via: Target Marketing

Email continues to be a vital marketing channel for businesses, with 47 percent of marketers reporting that email generates the most ROI for their organization, according to Emma’s recent 2017 Industry Report. In addition, the report showed that 58 percent of […]


Email Marketing, Marketing Channels

4 Free Email Optimization Tools Every Marketer Should Be Using

August 29, 2017

Via: Target Marketing

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email […]


Email Marketing, Marketing Channels

Beyond Burger’s Email Marketing Builds Its Success

May 26, 2017

Via: Target Marketing

Launched in May 2016 in a few markets, the Beyond Burger attracted attention as the first veggie burger sold in the meat section of grocery stores. On its website, consumers can opt in to receive the company’s email and follow […]