Category: Social Media Marketing

September 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive […]

September 26, 2023

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law […]

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]

September 14, 2023

The social media landscape has changed rapidly. Elon Musk’s mercurial changes at X prompt a lot of discussion. So do government proposals to ban TikTok. YouTube added Shorts to compete with TikTok. Meta added Threads as an alternative to X. […]

September 14, 2023

Did you know that there are over 4.62 billion active social media users worldwide? With such a massive audience, it’s no wonder that startups are leveraging social media branding to create a strong online presence and grow their businesses. But […]

September 13, 2023

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic Ads could be your marketing funnel’s secret weapon. Regardless of whether […]

September 7, 2023

Social media platforms have become the heartbeat of our interconnected world. Billions of individuals spanning diverse backgrounds and age groups, have embraced these platforms as integral parts of their lives. Here are updated 2023 statistics on the average person and […]

September 5, 2023

Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their […]

September 1, 2023

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge – alongside a […]

August 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media […]

August 28, 2023

Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix, Squarespace, or Webflow, along with user-friendly content management systems (CMS) like WordPress. With these fantastic tools, virtually anyone can create an […]

August 17, 2023

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently […]

August 8, 2023

When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads […]

August 7, 2023

TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the […]

August 1, 2023

YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and […]

August 1, 2023

When Mark Zuckerberg started Facebook as little more than a student prank in a dorm room, he could have hardly guessed that he was about to create one of the world’s favorite connecting tools. But not only that — in […]

July 27, 2023

Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform. […]

July 25, 2023

Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 […]

July 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. For the first time, you can search the Template Browser via category, making the Meta-owned platform […]

July 17, 2023

Creating interactive c content is a great way to understand whether your company’s marketing messages are landing correctly. Social media interaction posts can also be used as an opportunity to learn more about your audience, build interest and engagement, and […]