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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

Social Media Can’t Be Your Only VoC Strategy

July 17, 2018

Via: Target Marketing

For customers, conversations with brands are never more than a click away. Social media is opening up more direct channels for communication between brands and consumers than ever before. And savvy brands know to use platforms like Facebook and Instagram […]


Marketing Channels, Social Media Marketing, Web Advertising

How to Optimize Your Use of Video for Every Social Channel

July 16, 2018

Via: Adweek

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]


Marketing Channels, Social Media Marketing

Instagram Marketing Preferred by SMB Brands

July 11, 2018

Via: Target Marketing

Instagram marketing sees a lot of affection from its 1 billion users, because 80% follow a brand’s account. But that’s not the only reason 51% of SMBs prefer Insta to Facebook, says a recent Reveal Mobile study. U.S. SMBs prefer […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

How Retailers are Missing the Mark with Shoppers

July 10, 2018

Via: Chief Marketer

Consumers are continuously changing the way they shop. They have high expectations for speed and convenience, they consult social media for ideas and inspiration and they’ve become very comfortable making transactions on mobile. These dynamic shifts in consumer behavior are […]


Marketing Channels, Social Media Marketing

68% of Brands Are Buying Social Media Marketing Tech

June 15, 2018

Via: Target Marketing

Social media marketing tech is a must-have for brands in 2018. Target Marketing found 68% of marketers planned to buy it this year and among them, 62% plan to do so within three months of taking the survey. It shows […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

6 Shortcuts to Speed Up Your Social Media Scheduling Process

June 12, 2018

Via: BufferSocial

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this […]


Marketing Channels, Social Media Marketing, Web Advertising

Where Your Brand Is Going Wrong With Paid Social

June 12, 2018

Via: Convince and Convert

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with […]


Marketing Channels, Social Media Marketing

LinkedIn or Out: Customer Service Fail Is a CX Fail

June 8, 2018

Via: Target Marketing

Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not as kind to LinkedIn as it might have been. I was rather caustic at LinkedIn’s repeated efforts […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

The value & future of second-party data in the age of GDPR

June 6, 2018

Via: Econsultancy blog

Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result. However, in the last year, many of the barriers to acquiring […]


Marketing Channels, Social Media Marketing

4 Influencer Marketing Tips to Get CMOs Started

May 29, 2018

Via: Target Marketing

Getting started in influencer marketing interests CMOs, but scares them, too. So here are four easy influencer marketing tips to get started in the social media milieu. CMOs know influencer marketing is mostly a branding tool that eMarketer predicts will […]