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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

Facebook Punishes Engagement-Begging Marketers

January 5, 2018

Via: Target Marketing

Jay-Z may be able to ask “Can I get a woop, woop?!” But Facebook says marketers who ask fans to vote, like or share a post will be demoted in News Feeds. So dictated the rule handed down by Facebook […]


Marketing Channels, Social Media Marketing

4 Strategies for Connecting With Schools on Social Media

January 2, 2018

Via: Convince and Convert

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find […]


Marketing Channels, Social Media Marketing

Facebook Adds More Active Indicators to Prompt Real-Time Interaction

December 12, 2017

Via: Social Media Today

As part of their ongoing effort to get people engaging on Facebook more often, Facebook’s looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active. The latest variation […]


Marketing Channels, Social Media Marketing

As Facebook Live video dreams fade, publishers look again to Twitter

December 11, 2017

Via: Digiday

Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format. Twitter has been getting into live video in a big way. It’s already live streamed events and announced a streaming video service […]


Marketing Channels, Social Media Marketing

Four ways marketers can increase conversions from social video

September 19, 2017

Via: Econsultancy blog

Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram. However, video can do more than increase general engagement on social platforms themselves. According to a recent report […]


Marketing Channels, Social Media Marketing

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature

September 18, 2017

Via: Social Media Today

In early 2017, Instagram announced its new multiple-image posting feature, also called a ‘carousel’. The option enables you to post up to 10 photos in a slideshow or album, which provides a range of new options – particularly for brands and businesses. Along with […]


Marketing Channels, Social Media Marketing

5 Tips for Handling Negative Feedback on Social Media

September 15, 2017

Via: Social Media Today

The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one […]


Marketing Channels, Social Media Marketing

Is Social Media a Good Thing or a Bad Thing?

September 13, 2017

Via: Social Media Today

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”Both of […]


Marketing Channels, Social Media Marketing

How to Write Instagram Captions Which Boost Engagement and Conversions

September 8, 2017

Via: Social Media Today

When you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment. Instagram now has more that 700 million monthly […]


Marketing Channels, Social Media Marketing

How to Use Social Media to Stay in Touch Before, During, and After a Disaster

September 8, 2017

Via: Social Media Today

I’m writing this article from Beaverton Oregon, one of the tech suburbs of Portland. As I do so, my wife and our family are still trying to get updates on family members in Houston area nursing homes to make sure […]