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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

4 Simple Ways to Boost Your Exposure Using Social Media

June 26, 2017

Via: Social Media Today

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]


Marketing Channels, Social Media Marketing

How to Implement a Hyperlocal Social Media Strategy

June 22, 2017

Via: Chief Marketer

If I told you servicing your smaller clients is different from managing your enterprise ones, I’d probably win the “understatement of the year” award. These smaller companies likely have fewer employees, fewer customers, and fewer dollars to allocate to their […]


Marketing Channels, Social Media Marketing

12 of the Best Social Media Monitoring Tools to Consider

June 21, 2017

Via: Social Media Today

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front […]


Marketing Channels, Social Media Marketing

5 Key Social Media Metrics to Measure

June 19, 2017

Via: Social Media Today

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front […]


Marketing Channels, Social Media Marketing

How to Be a Better Social Marketer in 2017

June 15, 2017

Via: Social Media Today

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]


Marketing Channels, Social Media Marketing

5 Ways B2Bs Can Leverage Social for Success

June 14, 2017

Via: Social Media Today

I’m convinced those of us guiding social media strategy at B2B brands have to be even more creative than our B2C counterparts in many respects. No offense to my awesome B2C colleagues – many of whom are creating great social experiences […]


Marketing Channels, Social Media Marketing

5 Ways to Increase Engagement on Instagram

June 13, 2017

Via: Convince and Convert

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny […]


Marketing Channels, Social Media Marketing

Facebook Audience Network Advertisers Can Now Go Full-Width

May 26, 2017

Via: Adweek

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network’s […]


Marketing Channels, Social Media Marketing

3 Awesome Reasons Why Businesses Need Social Media

May 22, 2017

Via: Social Media Today

Social media has revolutionized the way people do business, maybe even more so than the telephone did, way back in the day. Every day, we find new and potentially better ways to incorporate social media into our daily lives, and this […]


Marketing Channels, Social Media Marketing

8 Tips for Conducting an Effective Social Media Audit

May 22, 2017

Via: Social Media Today

Keeping track of your company’s social media accounts isn’t easy, especially if there are more than just a handful. You might have different accounts for different markets (Coca Cola) or for different locations (looking at you, Hilton Hotels), or maybe […]