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Category: Social Media Marketing


Marketing Channels, Social Media Marketing, Traditional Marketing

99% of Companies Will Up Their Digital Marketing Budgets This Year

September 21, 2018

Via: Target Marketing

Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday. In an announcement about research released on Sept. 12, The Manifest — a […]


Marketing Channels, Social Media Marketing

Facebook Ads Top Marketers’ Holiday Wish Lists

September 20, 2018

Via: Target Marketing

Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back to the platform’s marketing options — especially for Holiday 2018. So says research announced on Tuesday by Reveal Mobile: “Over […]


Marketing Channels, Social Media Marketing

5 Ways to Get More Bang for Your Social Media Buck

September 19, 2018

Via: Adweek

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media […]


Marketing Channels, Social Media Marketing

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

September 10, 2018

Via: Digiday

Facebook is giving advertisers visibility into which publishers their ads might appear on as part of wider push for brand safety on the platform. According to an announcement being made Sept. 10, advertisers can now see where their ads might […]


Marketing Channels, Social Media Marketing

4 Tips About Influencers in Healthcare Marketing

September 5, 2018

Via: Target Marketing

Healthcare marketing is one of the most regulated verticals in the profession. So hearing horror stories about misleading influencers in the space strikes fear among brand leaders who know they can be sued when sponsorships go awry. Here are four […]


Marketing Channels, Social Media Marketing

In Instagram Ads, Video Is King at 66% of Impressions

August 30, 2018

Via: Target Marketing

Video dominates Instagram ads, comprising 66% of all ad impressions on the network. With marketers flocking to Instagram — 2 billion ad impressions in 2015 were eclipsed by the 44 billion served to-date — research showing the most used tactics […]


Marketing Channels, Social Media Marketing

Amazon’s new FC Ambassadors program is bad social media strategy

August 29, 2018

Via: Econsultancy blog

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights. But critics say that Amazon’s success […]


Marketing Channels, Social Media Marketing

How Should Businesses Cope With Social Media Churn?

August 24, 2018

Via: Adweek

One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top challenges facing 24 percent of social media […]


Marketing Channels, Social Media Marketing

Social Media Marketing Is the No. 1 Digital Marketing Lead Gen Tactic

August 22, 2018

Via: Target Marketing

Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent research — while email is a close No. 2 at 46%. Marketing Dive summarizes the Ascend2 research, “Generating and Nurturing […]


Marketing Channels, Social Media Marketing

Facebook Ad Numbers Inflated, Lawsuit Alleges

August 17, 2018

Via: Target Marketing

Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com […]