Category: Social Media Marketing

Marketing Channels, Social Media Marketing

The best digital marketing stats we’ve seen this week

May 18, 2018

Via: Econsultancy blog

We’ve got a great round-up of stats to see you into the weekend. It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and […]

Marketing Channels, Social Media Marketing

4 Winning Strategies for Insurance Brands on Social

May 14, 2018

Via: Adweek

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]

Marketing Channels, Social Media Marketing

9 Reasons Instagram Will Overtake Facebook

May 9, 2018

Via: Convince and Convert

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an […]

Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Top Social Brands Are Handling Organic Content on Facebook

May 8, 2018

Via: Adweek

Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to […]

Marketing Channels, Social Media Marketing

The best social stories and campaigns from April 2018

May 1, 2018

Via: Econsultancy blog

It’s been a busy month for brands on social media, let’s take a look at some of the best stories and campaigns from April 2018. Featuring April Fool’s Day, Kanye West, Facebook (surprise, surprise), Coachella and more. April Fool’s Day […]

Marketing Channels, Social Media Marketing

Six mistakes social customer service teams should avoid

April 25, 2018

Via: Econsultancy blog

Social media has revolutionised the way brands deal with customer service. Now, many people don’t think twice about messaging a brand on Facebook and Twitter – often doing so long before they pick up the phone or speak to an […]

Marketing Channels, Social Media Marketing

9 Instagram Tips From High-Reach Instagrammers

April 18, 2018

Via: Adweek

There’s little doubt that Instagram is the platform du jour for influencers. With more than 600 million monthly users, Instagram has stayed at the forefront of social platforms, while Facebook and YouTube have battled issues of measurement and security. We […]

Marketing Channels, Social Media Marketing

Time for Insta Business Profiles — How to Convert

April 13, 2018

Via: Target Marketing

Instagram is an image-oriented social media network, so it’s only just that consumers get the correct view of you, right marketers? Well, especially now that it’s requiring you to convert your accounts to Insta business profiles. Here’s how to do […]

Marketing Channels, Social Media Marketing

Social Media Marketing Benchmarks: What Works & Where to Focus

April 11, 2018

Via: Online Marketing Blog

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable. As I said before, social […]

Marketing Channels, Social Media Marketing

Facebook’s branded content program loses its luster

March 5, 2018

Via: Digiday

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value […]