Category: Social Media Marketing

Marketing Channels, Social Media Marketing

Facebook’s branded content program loses its luster

March 5, 2018

Via: Digiday

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value […]

Marketing Channels, Social Media Marketing, Web Advertising

Five tips for a successful Facebook advertising strategy

February 13, 2018

Via: Econsultancy blog

Facebook remains a behemoth within the world of digital advertising. In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in […]

Marketing Channels, News, Social Media Marketing

Facebook has a ‘teen problem’ as younger audiences look to Snapchat

February 12, 2018

Via: Brand Republic

Facebook has a “teen problem”, digital researchers have warned, as new data shows the social media giant is losing friends among young adults. Fewer people aged between 12 and 24 are regularly logging into Facebook, eMarketer’s upcoming report on UK […]

Marketing Channels, Social Media Marketing

Facebook Advertising and Engagement for Small Businesses

February 8, 2018

Via: Duct Tape Marketing

Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s actually […]

Marketing Channels, Social Media Marketing

Advertisers are using Facebook’s news-feed revamp to get bigger media budgets

February 1, 2018

Via: Digiday

Advertisers have talked for years about going all-in on paid Facebook ads, and some believe they are closer than ever to securing larger budgets to do it, following the social network’s announcement that its news feed would prioritize what family […]

Marketing Channels, Social Media Marketing

Best Practices for Advertising on Instagram

January 29, 2018

Via: Adweek

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that’s relevant to their business. Among those channels are the tried-and-true stalwarts like Google […]

Marketing Channels, Social Media Marketing

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

January 25, 2018

Via: BufferSocial

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More […]

Marketing Channels, Social Media Marketing

Facebook’s Impact on Travel Marketing

January 22, 2018

Via: Target Marketing

For travel and hospitality marketers who don’t have much of a paid marketing budget, Facebook’s demotion of brand and publisher posts in the News Feed may hit hard. Here are a few ideas about what to do. The obvious measure […]

Marketing Channels, Social Media Marketing

20 Top Social Media Tools to Try in 2018

January 17, 2018

Via: BufferSocial

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 […]

Marketing Channels, Social Media Marketing

Facebook Punishes Engagement-Begging Marketers

January 5, 2018

Via: Target Marketing

Jay-Z may be able to ask “Can I get a woop, woop?!” But Facebook says marketers who ask fans to vote, like or share a post will be demoted in News Feeds. So dictated the rule handed down by Facebook […]