Marketing Channels, Social Media Marketing
March 15, 2024
Via: Search Engine JournalTechnology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to […]
Marketing Channels, Social Media Marketing
March 13, 2024
Via: Search Engine LandYouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips […]
Marketing Channels, Social Media Marketing
March 13, 2024
Via: Search Engine LandMeta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]
Content & SEO, Marketing Channels, Social Media Marketing
March 6, 2024
Via: Search Engine LandMarketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and […]
Marketing Channels, Social Media Marketing
March 1, 2024
Via: Search Engine LandTikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and […]
Marketing Channels, Social Media Marketing
February 22, 2024
Via: Search Engine LandInstagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]
Marketing Channels, Social Media Marketing
February 21, 2024
Via: Search Engine LandInstagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]
Marketing Channels, Social Media Marketing
February 20, 2024
Via: Search Engine LandYouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]
Marketing Channels, Social Media Marketing
February 19, 2024
Via: Search Engine LandFour in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]
Marketing Channels, Social Media Marketing
February 15, 2024
Via: Search Engine LandMeta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to […]
Marketing Channels, Social Media Marketing
February 9, 2024
Via: Search Engine LandThe debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to […]
Marketing Channels, Social Media Marketing
February 6, 2024
Via: Search Engine JournalLinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to expand their networks. The new features use AI to streamline […]
Marketing Channels, Social Media Marketing
February 6, 2024
Via: Search Engine JournalMeta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]
Marketing Channels, Social Media Marketing
February 5, 2024
Via: Search Engine JournalThe landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad […]
Marketing Channels, Social Media Marketing
February 1, 2024
Via: Search Engine LandLinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking […]
Marketing Channels, Social Media Marketing
February 1, 2024
Via: Convince and ConvertDealing with social media trolls? Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? Update your Social Media Community Management Guardrails! While having a guidelines document is essential when it comes […]
Marketing Channels, Social Media Marketing
January 31, 2024
Via: Convince and ConvertManaging multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to […]
Marketing Channels, Social Media Marketing
January 11, 2024
Via: Martech ZoneInstagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and […]
Marketing Channels, Social Media Marketing
January 10, 2024
Via: Search Engine LandTikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential […]
Marketing Channels, Social Media Marketing
January 8, 2024
Via: Search Engine JournalMy framework for every solid social media strategy includes six M-words: mission, message, management, medium, metrics, and monitoring. Every time I need to create a new strategy, I start here. The rest of the book elaborates on these elements, and […]