February 29, 2024
Via: Camila MendesMachine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use […]
February 27, 2024
Via: Camila MendesWe’re slowly seeing the migration from the Internet age to the Social Media age, with increasing reliance on platforms like TikTok, Facebook, and Instagram as the primary information source for Gen Z consumers. Thanks to content creators spanning the full […]
January 30, 2024
Via: Sponsored ContentSAN DIEGO, Jan. 09, 2024 (GLOBE NEWSWIRE) — Tealium, the largest independent and most trusted customer data platform (CDP), launched its fifth annual State of the CDP report, Unlocking the Transformative Power of AI and Real-Time Data for CX, on […]
January 29, 2024
Via: Camila MendesThere’s perhaps no better example of the power of User-Generated Content (UGC) than the viral Stanley Cup video that survived a disastrous car fire. Not only was the Stanley Cup in great condition after the fire, but a day later […]
January 18, 2024
Via: Caitlin SimmonsAs we enter 2024, understanding and mastering advanced link building techniques is crucial for anyone looking to boost their online visibility and stay ahead in the competitive digital space. Link building is about creating pathways that lead back to your […]
November 2, 2023
Via: Natalie DunnAs most marketers know, SEO is an important part of digital marketing. The acronym stands for search engine optimization, and it depicts a series of strategies designed to enhance the visibility of a website on search engines like Google. According […]
November 2, 2023
Via: Jim FalkYouTube, now the second most visited website in the world, has significantly revolutionized peoples’ content consumption habits while creating immense marketing opportunities for brands and businesses everywhere. However, in order to take advantage of these opportunities, marketers should first understand […]
October 28, 2023
Via: Jim FalkIntroduction The world of business continues to evolve quickly year after year, with new digital tools appearing almost out of nowhere. Despite these innovations, email marketing remains one of the most powerful channels for engaging with customers and prospects. As […]
October 19, 2023
Via: Caitlin SimmonsIn the intricate and dynamic landscape of digital marketing, understanding and optimizing the customer journey from initial interaction to conversion is paramount. Did you know that 68% of online experiences start with a search engine? That said, a finely-tuned, well-optimized […]
October 18, 2023
Via: Digital MarketingCuratedIn today’s rapidly shifting creative ecosystem, future-proofing operations is not an option; it is an imperative. According to a McKinsey investigation, 67% of companies with top-quartile ACS (Award Creativity Score) ratings saw above-average organic revenue growth. But how can one […]
September 29, 2023
Via: Jim FalkPay-per-click (PPC) advertising remains one of the most powerful tools in the hands of digital marketers, offering a targeted and measurable way to reach their audiences. As the summer of 2023 comes to an end, the landscape of advertising continues […]
September 22, 2023
Via: Naomi MilesB2B Marketers Reassess ABM Investments for 2023 For a while, Account-Based Marketing (ABM) has been the go-to strategy for engaging crucial customers. However, recent research from Demand Metric and Integrate indicates that over half of B2B marketers are considering reducing […]
August 10, 2023
Via: Caitlin SimmonsHaving a good understanding of the intricate workings of social media platforms’ algorithms is key to achieving unparalleled success. As marketers, you most likely find yourselves frequently navigating the dynamic landscape of the Meta ads algorithm, which powers one of […]
August 9, 2023
Via: Caitlin SimmonsWhen you’re trying to find new and innovative ideas to grow your business, attracting potential customers and converting them into loyal buyers is critical for sustainable success. A robust sales strategy is a fundamental pillar of achieving this goal, and […]
July 31, 2023
Via: Natalie DunnWith the worldwide number of users now expected to reach 1.35 billion in 2023, Instagram is undoubtedly one of the most important social media platforms in the world. For businesses everywhere, it comes with multiple advantages that can help them […]
July 20, 2023
Via: Natalie DunnSocial responsibility has become a critical aspect of business operations, particularly in the realm of digital marketing. Organizations are increasingly aware of the necessity to integrate ethical initiatives and practices into their marketing strategies, aligning themselves with the ever-growing expectations […]
June 28, 2023
Via: Natalie DunnDelivering the right consumer experience has always been a crucial part of maintaining an impeccable brand reputation. In today’s day and age, personalization has evolved from being merely optional to an absolute necessity for effective digital marketing strategies. By tailoring […]
June 8, 2023
Via: Natalie DunnAccording to The Guardian, OpenAI has recently launched GPT-4, a new version of the innovative AI system that powers ChatGPT. GPT-4 is believed to be more inventive, less prone to errors, and less partial to delivering certain responses when compared […]
May 18, 2023
Via: Natalie DunnIn today’s fast-paced digital marketing landscape, it is crucial for businesses to stay ahead of the game to remain competitive and successful. As technology continues to rapidly evolve, marketers must stay informed about the latest advancements and emerging trends. The […]
May 4, 2023
Via: Natalie DunnAccording to The Wall Street Journal, the Biden administration has presented TikTok’s owners with a challenging choice to make—sell their stakes in the video-sharing app or see the app banned from the US market. TikTok is owned by a Chinese […]