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Tag: advertising


Marketing Channels, Web Advertising

5 ways to align PPC campaigns with business objectives

June 21, 2024

Via: Search Engine Land

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, bidding […]


Content & SEO, Marketing Channels

12 Important Image SEO Tips You Need To Know

June 20, 2024

Via: Search Engine Journal

Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach users looking for images. […]


Marketing Channels, Web Advertising

10 Tips On How To Rock A Small PPC Budget

June 20, 2024

Via: Search Engine Journal

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage […]


Content & SEO, Marketing Channels

Introduction To LLMs Text Embeddings For SEO With Examples

June 19, 2024

Via: Search Engine Journal

If you are an SEO practitioner or digital marketer reading this article, you may have experimented with AI and chatbots in your everyday work. But the question is, how can you make the most out of AI other than using […]


Marketing Technologies, Other Technologies

The Impact Of AI And Other Innovations On Data Storytelling

June 19, 2024

Via: Search Engine Journal

Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millen­nia using the same principles of persuasion that are being used today. However, the means by which we can generate […]


News

Google’s $2.3 million check secures bench trial in adtech antitrust case

June 17, 2024

Via: Search Engine Land

Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought by the Justice Department and eight states, is now set for a bench […]


Content & SEO, Marketing Channels

Agile SEO: A playbook for online brand management

June 14, 2024

Via: Search Engine Land

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every […]


Marketing Channels, Web Advertising

YouTube embeds ads into videos to beat ad blockers

June 13, 2024

Via: Search Engine Land

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content […]


Marketing Channels, Web Advertising

PPC client kickoff: Strategies for a successful first encounter

June 13, 2024

Via: Search Engine Land

Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind: When do I start working with them? What services am I going to provide […]


News

Beware of anti-SEO studies that misguide your marketing strategy

June 12, 2024

Via: Search Engine Land

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying […]


Content & SEO, Marketing Channels

Knowledge base SEO: A comprehensive guide

June 11, 2024

Via: Search Engine Land

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention. Follow this guide to make your knowledge base a […]


Marketing Channels, Web Advertising

3 PPC KPIs to track and measure success

June 11, 2024

Via: Search Engine Land

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the data can be overwhelming. […]


News

Product Placement: What Brands and Products Are In The Most Movies and Television Shows?

June 10, 2024

Via: Martech Zone

Product placement is the practice of featuring branded products within movies, TV shows, and other media in exchange for payment or promotional consideration from the brand. Rather than a traditional advertisement, the product is worked into the contents, often used […]


Marketing Channels, Web Advertising

5 ways advertisers can prepare for Google’s AI Overviews

June 5, 2024

Via: Search Engine Land

Google’s annual marketing event, Google Marketing Live 2024, heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes […]


Marketing Channels, Social Media Marketing

Instagram tests unskippable video ads in main feed

June 3, 2024

Via: Search Engine Land

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who […]


Content & SEO, Marketing Channels

4 key SEO lessons to avoid site launch disasters

May 31, 2024

Via: Search Engine Land

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror […]


Marketing Channels, Web Advertising

Lead gen vs. ecommerce: How to tailor your PPC strategies for success

May 31, 2024

Via: Search Engine Land

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and […]


Content & SEO, Marketing Channels

The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)

May 30, 2024

Via: Search Engine Journal

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires […]


Big Data, Platforms & Software

What Not To Do with First Party Data: Common Mistakes with MarTech

May 29, 2024

Via: Martech Zone

Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing […]


Content & SEO, Marketing Channels

Google Ads Now Being Mixed In With Organic Results

May 29, 2024

Via: Search Engine Journal

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to have gone awry in recent years, with Google engaging in […]