Content & SEO, Marketing Channels
July 21, 2023
Via: Search Engine JournalIn a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of […]
Big Data, Platforms & Software
August 16, 2022
Via: Search Engine JournalSo, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be […]
Marketing Technologies, Other Technologies
August 8, 2022
Via: EntrepreneurFor more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]
Marketing Technologies, Other Technologies
June 15, 2022
Via: EntrepreneurBranding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]
Marketing Technologies, Other Technologies
June 13, 2022
Via: EntrepreneurInternational research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]
Marketing Technologies, Other Technologies
May 23, 2022
Via: EntrepreneurIt is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it […]
Marketing Channels, Social Media Marketing
May 20, 2022
Via: EntrepreneurThe metaverse has become one of the most talked-about innovations since Mark Zuckerberg bet Facebook’s future on it. He went so far as to rename his company, Meta. The metaverse is the next iteration of the evolution of the internet. […]
Marketing Technologies, Other Technologies
May 13, 2022
Via: EntrepreneurGiven the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project. Branding is literally what gives you a […]
Content & SEO, Marketing Channels
May 10, 2022
Via: EntrepreneurWhichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, giving a […]
Marketing Technologies, Other Technologies
May 9, 2022
Via: EntrepreneurCompetition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth […]
Marketing Technologies, Other Technologies
April 19, 2022
Via: EntrepreneurIn the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow […]
Marketing Channels, Social Media Marketing
April 13, 2022
Via: Convince and ConvertLinkedIn is undoubtedly the best social network for B2B marketing in the last few years, and it keeps growing. With over 80% of leads for B2B businesses coming from LinkedIn compared to 12% from Twitter and around 6% from Facebook […]
Content & SEO, Marketing Channels
April 6, 2022
Via: CMIIf your logo didn’t appear with your content, could your audience identify it as coming from your brand? Would someone viewing your content on multiple channels know it all came from the same brand? If you’re not careful, you can […]
Marketing Technologies, Other Technologies
October 5, 2021
Via: Martech ZoneAn impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, […]
Marketing Technologies, Other Technologies
October 5, 2021
Via: EntrepreneurYour brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]
Marketing Technologies, Other Technologies
September 16, 2021
Via: Convince and ConvertIf Covid-accelerated digital transformation has taught us anything, it’s the power of a brand. The worldwide pandemic has made consumers more brand loyal than ever. People were found to go above and beyond to help favorite and local brands through […]
Marketing Technologies, Other Technologies
August 25, 2021
Via: EntrepreneurLogos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce myself to my audience, and I want to make sure that the right message is […]
Marketing Channels, Web Advertising
August 25, 2021
Via: Search Engine JournalI used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales, it was all to no […]
Content & SEO, Marketing Channels
August 2, 2021
Via: CMIGone are the days of relying on MLA and APA style guides and scolding yourself every time you use a contraction. In the content marketing environment, the more original you can make your brand voice, the better you stand out […]
Content & SEO, Marketing Channels
May 19, 2021
Via: Search Engine JournalWhether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a […]