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Category: Other technologies


Marketing Technologies, Other technologies

The Smartest Marketing Strategy: Agile Marketing

May 24, 2018

Via: Adweek

One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it’s no wonder marketers extol the strategy of thinking and acting […]


Marketing Technologies, Other technologies

What ‘Laurel vs. Yanny’ Teaches Brands About Audio Ads

May 17, 2018

Via: Target Marketing

Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News Feeds. When consumers play the audio, they hear one name or the other, but the important thing for […]


Marketing Technologies, Other technologies

Technology Makes Direct Mail Irresistible

May 17, 2018

Via: Target Marketing

With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized […]


Marketing Technologies, Other technologies

What Does Your Brand Sound Like? — An Audio Branding Primer

May 11, 2018

Via: Target Marketing

What Is Audio Branding? You may not realize it, but audio branding is everywhere. It’s in the solid sound that a car door makes as it closes so you have a feeling of security. It’s in the melodic tones produced […]


Marketing Technologies, Other technologies

5 Healthcare Marketing Tips

May 3, 2018

Via: Target Marketing

Healthcare marketing tips that seem basic rarely are in such a regulated industry. Here are five more marketers may not have considered until now. On April 27, Paul Bullock writes for TheDrum.com that he’s got solutions for “Overcoming Marketing Roadblocks […]


Marketing Technologies, Other technologies

4 Tips for Maximizing Trade Show Marketing With Digital

April 27, 2018

Via: Chief Marketer

Live event marketing campaigns like trade shows are expensive endeavors. In 2015, U.S. trade shows as an industry generated more than $12.6 billion in revenue. Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets […]


Marketing Technologies, Other technologies

Coupon Affiliate Websites: Marketing Tips for Success & Pitfalls to Avoid

April 24, 2018

Via: Target Marketing

Not getting the results you’d like from your digital advertisements? Marketing with coupon affiliate sites might be the strategy you need to attract audiences that convert. Instead of pay for impressions or ad clicks, affiliate marketing uses the cost per […]


Marketing Technologies, Other technologies

Music Marketing Moves International Tourists, Finds Brand USA

April 23, 2018

Via: Target Marketing

Well, travel marketers, do you want to dance under the moonlight with all of the Millennial tourists who will waltz to your tune? Brand USA does, so it partnered with Spotify “to create more than 20 playlists customized according to […]


Marketing Technologies, Other technologies

Will the rise of voice search kill off screen-based search marketing?

April 20, 2018

Via: Econsultancy blog

The rapid adoption of smart assistants is set to spark a huge increase in voice search. Where does this leave traditional on-screen search in marketing? Half of all searches will be voice searches by 2020 according to comscore while 30% […]


Marketing Technologies, Other technologies

5 Ways to Find the Balance for Marketing CPG Brands

April 19, 2018

Via: Adweek

Think globally, act locally. It’s a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid or too flexible. Not striking the proper balance can […]