Marketing Technologies, Other Technologies
February 7, 2024
Via: Search Engine JournalInteraction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]
Marketing Technologies, Other Technologies
January 17, 2024
Via: EntrepreneurThe onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations […]
Marketing Technologies, Other Technologies
January 12, 2024
Via: EntrepreneurIn today’s fast-paced digital world, entrepreneurs and marketers must adapt and innovate to stay ahead. Digital marketing tactics have become a mainstay and key component of an omnichannel strategy, building brand and driving demand in competitive markets. These five strategies […]
Marketing Technologies, Other Technologies
January 10, 2024
Via: Search Engine JournalI’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end […]
Marketing Technologies, Other Technologies
January 9, 2024
Via: Martech Zone2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve […]
Marketing Technologies, Other Technologies
December 5, 2023
Via: EntrepreneurText messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]
Marketing Technologies, Other Technologies
December 5, 2023
Via: Search Engine JournalA link builder needs to look outside of the industry for inspiration to design a link building strategy. If you want to design a link building initiative that is goal-focused and adheres to the Google Search Essentials guidelines, read these […]
Marketing Technologies, Other Technologies
November 21, 2023
Via: EntrepreneurTraditional B2B marketing content may be data-rich and insightful, but it often falls short on character. When was the last time you heard anyone call a whitepaper “exciting” or a case study “riveting?” Never? Me either. The problem is that […]
Marketing Technologies, Other Technologies
November 9, 2023
Via: Martech ZoneNarrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to […]
Marketing Technologies, Other Technologies
November 9, 2023
Via: EntrepreneurMany entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead to sales.” It’s certainly a frustrating situation to be in. Brand awareness is great, but it doesn’t mean […]
Marketing Technologies, Other Technologies
November 6, 2023
Via: Marketing DiveThe holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]
Marketing Technologies, Other Technologies
November 6, 2023
Via: Marketing DiveLexisNexis achieved exceptional results from a multi-channel campaign supported by Terminus’ account segmentation, advertising and attribution capabilities. The following story unveils their strategic approach, control group testing methodology and the remarkable outcomes they generated. The challenge: Scenario: Pipeline gap in […]
Marketing Technologies, Other Technologies
October 31, 2023
Via: CMIMore than 25 years ago, I managed one of the most innovative types of companies on the planet – a website development agency (yes, really). Remember, this was 1996. We weren’t redesigning websites. We were introducing websites to businesses. We […]
Marketing Technologies, Other Technologies
October 27, 2023
Via: Martech ZoneWith a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? […]
Marketing Technologies, Other Technologies
October 25, 2023
Via: Convince and ConvertArtificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on […]
Marketing Technologies, Other Technologies
October 23, 2023
Via: EntrepreneurAs something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global approach to attract prospective […]
Marketing Technologies, Other Technologies
October 23, 2023
Via: EntrepreneurIf you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you […]
Marketing Technologies, Other Technologies
October 19, 2023
Via: EntrepreneurAs the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage […]
Marketing Technologies, Other Technologies
October 12, 2023
Via: Martech ZonePodcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the […]
Marketing Technologies, Other Technologies
October 12, 2023
Via: EntrepreneurIt isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) danced to the beat of their own […]