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Category: Other technologies


Marketing Technologies, Other technologies

What influencer marketing really costs

June 21, 2017

Via: Digiday

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into […]


Marketing Technologies, Other technologies

12 Ways to Ignite Your B2B Marketing

June 19, 2017

Via: Online Marketing Blog

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance […]


Marketing Technologies, Other technologies

Customer Marketing Challenges & Opportunities

June 13, 2017

Via: Target Marketing

The Case for Customer Marketing Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool, and a strategic asset in today’s volatile consumer landscape. However, despite its promise and relative […]


Marketing Technologies, Other technologies

3 Crazy Account-Based Marketing Campaigns That Actually Worked

June 13, 2017

Via: Convince and Convert

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are […]


Marketing Technologies, Other technologies

B2B marketers: Share your thoughts on account-based marketing

June 9, 2017

Via: Econsultancy blog

Are you familiar with account based marketing (ABM)? Do you have experience to share or questions you’d like answered? Please click here to let us know if you’re open to a short interview with one of our researchers. Our aim is to […]


Marketing Technologies, Other technologies

4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

June 7, 2017

Via: Social Media Today

When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you’re to get the best bang for your buck. The ideal influencer tends to have three key abilities: the […]


Marketing Technologies, Other technologies

A marketer cheatsheet for the state of influencer marketing

May 26, 2017

Via: Digiday

As more money is flowing into influencer marketing, there’s much confusion in the space with questions like: How do social stars get paid? And how can a brand measure the return on investment? Both are the major trends in the […]


Marketing Technologies, Other technologies

Brands are using influencers like ad agencies

May 24, 2017

Via: Digiday

An increasing number of brands are going straight to Instagram stars and social stars on other platforms to make creative, cutting their agencies out of the process. Influencers have long been used as production machines: Agencies would come to them […]


Marketing Technologies, Other technologies

How Influencer Marketing is Evolving

May 23, 2017

Via: Social Media Today

The rise of ad-blocking software has forced many brands to re-think their advertising efforts. More and more they’re finding meaningful results with influence marketing, but the influencer landscape is a massive ecosystem. And while brands scramble to shift from macro-influencers […]


Marketing Technologies, Other technologies

Five examples of brands using interactive video

May 17, 2017

Via: Econsultancy blog

With 80% of all web traffic predicted to come from video by 2019, the demand for video content is greater than ever before. Unsurprisingly, it’s become an integral part of many brand marketing strategies. Due to the rise in video’s […]