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Category: Other technologies


Marketing Technologies, Other technologies

Optimizing the Role of Events in Experiential Marketing

September 6, 2018

Via: Chief Marketer

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years. Live events stir emotions, producing powerful human connections that transform an individual’s relationship with the brand. This is why global brands […]


Marketing Technologies, Other technologies

We must improve relations between marketers & creatives, technology is one way

August 23, 2018

Via: Econsultancy blog

There were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these companies amounted to more than a closet full of inventory and a few clerks processing orders, […]


Big Data, Customer Data, Marketing Technologies, Other technologies

How to Use Advertising as a Lead Generation Tool

August 14, 2018

Via: Duct Tape Marketing

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used […]


Marketing Technologies, Other technologies

Science of sound: How music makes advertising more memorable

August 9, 2018

Via: Econsultancy blog

Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top […]


Marketing Technologies, Other technologies

Colors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can Leverage This in Strategies

July 30, 2018

Via: Adweek

How you use color in your business can amplify or ruin your brand strategy. That’s because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research’s study, 92.6 percent of people surveyed said that color was […]


Marketing Technologies, Other technologies

Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

July 23, 2018

Via: Online Marketing Blog

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike. To advance the valuable […]


Marketing Technologies, Other technologies

How local languages should influence your search & advertising strategies

July 19, 2018

Via: Econsultancy blog

In most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions. […]


Marketing Technologies, News, Other technologies

4 Steps for Influencing Merchandising Events’ Success

July 13, 2018

Via: Adweek

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case […]


Marketing Technologies, Other technologies

Create Direct Mail Pieces Your Customers Sell For You

July 12, 2018

Via: Target Marketing

Is it really possible to create direct mail pieces that get your customers to sell for you? Yes, it is. This is not easy and must have careful planning, but you can drive customers to sell for you through your […]


Marketing Technologies, Other technologies

Six tips for influencer marketing success

July 12, 2018

Via: Econsultancy blog

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure […]