Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the enduring popularity of this medium.
Voices did a study on podcast advertising with the results summarized below. The study surveyed 1,002 U.S. podcast listeners, covering a wide age range. The majority of respondents identified as men. The insights from this study provide valuable information for those in the podcast advertising space.
