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Category: Customer Data


Big Data, Customer Data

12 stats that prove why personalisation is so important

July 18, 2018

Via: Econsultancy blog

A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

How Retailers are Missing the Mark with Shoppers

July 10, 2018

Via: Chief Marketer

Consumers are continuously changing the way they shop. They have high expectations for speed and convenience, they consult social media for ideas and inspiration and they’ve become very comfortable making transactions on mobile. These dynamic shifts in consumer behavior are […]


Big Data, Customer Data

MoviePass has disrupted the movie business, but will it win?

July 9, 2018

Via: Econsultancy blog

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less […]


Big Data, Customer Data

What Now? Customer Data Privacy Moves to the U.S.

July 5, 2018

Via: Target Marketing

The gist of the California law protecting customer data privacy looks a lot like the European Union’s enacted General Data Protection Regulation. That the effective date of the Consumer Privacy Act isn’t until January 2020 is small compensation to marketers […]


Big Data, Customer Data

5 Ways to Deepen Your Social Engagement

July 2, 2018

Via: Adweek

No one doubted that Apple did indeed Think Different in 1997, when it introduced a series of advertisements featuring the plucky, succinct directive. Instead, consumers instantly bought into the mindset, peppered by familiar images of everyone from Kermit the Frog […]


Big Data, Customer Data

How to Improve Customer Experience With Big Data

June 27, 2018

Via: Convince and Convert

Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because you’re in B2B, or financial services, or healthcare, or manufacturing. The greatest companies in the world, regardless of category, are […]


Big Data, Customer Data, Platforms&Software

What is a consent management platform, and are they needed?

June 25, 2018

Via: Econsultancy blog

Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website. They […]


Big Data, Customer Data

How Big Idea Marketing Can Live on in Data-Driven Storytelling

June 11, 2018

Via: Target Marketing

In an era not so long ago, creative directors lived in a world where the big idea was the champion — and that champion came from highly compensated (more or less) idea makers, both themselves and their creative teams, and […]


Big Data, Customer Data

What the Zuckerberg Testimony Reveals About Modern Marketing and Data Privacy

June 11, 2018

Via: Target Marketing

Consider this: Your organization’s data gets stolen by cybercriminals, resold, combined and aggregated with intent and behavioral data scraped from Facebook and sent into the hands of a data broker. MarTech vendors buy that data from the broker and sell […]


Big Data, Customer Data

Know Your Customers and Protect Their Data

June 8, 2018

Via: Adweek

Concerns about data privacy have certainly escalated following the news of Facebook and Cambridge Analytica’s misuse, but despite the lively and well-deserved public debate, customer-facing businesses can still provide a rich experience where personalization and privacy are in harmony. Facebook, […]