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Category: Customer Data


Big Data, Customer Data

Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing

December 14, 2023

Via: Search Engine Journal

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, it can be tough […]


Big Data, Customer Data

Steppit: Engage Your Customers with AI-Driven Instructional Videos

December 11, 2023

Via: Martech Zone

Investing in impactful onboarding and how-to videos enhances customer understanding and ease of use and plays a pivotal role in fostering customer retention and loyalty. Creating an effective and engaging onboarding experience can benefit businesses significantly, making it a critical […]


Big Data, Customer Data

Treat Your Marketing Database as an Audience? That’s a Mistake

November 14, 2023

Via: CMI

Modern marketing’s evolution leads to what you classically understand as “content marketing.” A main theme in my new book, Content Marketing Strategy, is that overall descriptions of modern marketing contain strong elements of managing content and evolving operations, so marketing […]


Big Data, Customer Data

The future of customer experience lies in first-party data by Treasure Data

November 10, 2023

Via: Search Engine Land

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take […]


Big Data, Customer Data

Data-Driven Decision Making To Optimize Local Digital Marketing Efforts

November 1, 2023

Via: Search Engine Journal

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions […]


Big Data, Customer Data

Why marketers should care about customer journey orchestration by Digital Marketing Depot

October 26, 2023

Via: Search Engine Land

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they […]


Big Data, Customer Data

Data providers on the Google October 2023 core and spam update

October 25, 2023

Via: Search Engine Land

Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core […]


Big Data, Customer Data

Woopra: Data-Driven Customer Journey Analytics

October 20, 2023

Via: Martech Zone

Businesses face a formidable challenge: understanding their customers’ journey to make informed decisions and enhance their offerings. The path to success for every business begins with a deep understanding of its customers. Deciphering customers’ intricate journeys while interacting with products, […]


Big Data, Customer Data

How to Use AI to Drive Growth and Improve Customer Interactions

September 30, 2023

Via: Entrepreneur

Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that […]


Big Data, Customer Data

These 4 Quick Wins Can Boost Your Customer Count and Revenue

September 29, 2023

Via: Entrepreneur

Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system. Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze […]


Big Data, Customer Data

How to Market to the Increasingly Socially Conscious Customer

September 29, 2023

Via: Entrepreneur

In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are […]


Big Data, Customer Data

What Is Quality Data And How It Connects Search, Content, And AI Success

September 28, 2023

Via: Search Engine Journal

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]


Big Data, Customer Data

How to Effectively Recover Lost Sales and Re-engage Customers for Online Success

August 18, 2023

Via: Martech Zone

After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier […]


Big Data, Customer Data

Customer Experience Evolution: From 2015 Insights to 2023 Realities

August 16, 2023

Via: Convince and Convert

In 2015, I launched my first book, Manipurated. In it I explored the growing importance of online reviews and online reputation to brands and organizations. Now almost eight years later, we thought it would be interesting to see how the […]


Big Data, Customer Data

Universal Analytics still processing data one month after ‘sunset’

July 31, 2023

Via: Search Engine Land

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose […]


Big Data, Customer Data

Is Your Marketing Strategy Not Working? Make Sure You’re Not Making Any of These Mistakes.

July 28, 2023

Via: Entrepreneur

Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]


Big Data, Customer Data, Platforms & Software

5 Steps to Power Marketing Decision-Making Through Data

June 29, 2023

Via: Convince and Convert

Are these things that you have felt or thought? Let’s face it. Getting a clear picture of performance and effectiveness is something that most marketing teams struggle with in some capacity. In fact, in the latest edition of their annual […]


Big Data, Customer Data

How access to strong data helps brands identify and sell to a high-value audience

June 5, 2023

Via: Marketing Dive

Developing marketing campaigns that drive conversions can present a challenge, especially with concerns about wasted marketing spend. Yet, consumers want relevant marketing offers. In fact, 91% of consumers report that they are more willing to do business with a company […]


Big Data, Customer Data

Why Customer Confidence Always Comes First

April 11, 2023

Via: Entrepreneur

If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped […]


Big Data, Customer Data

With First-Party Data, the Experience Is the Most Important Part

March 31, 2023

Via: CMI

You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation? “I know why we have reservations,” the car rental worker replies after Jerry […]