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Category: Customer Data


Big Data, Customer Data

Director of Twitter Analytics on Collecting the Right Customer Data

May 31, 2017

Via: Target Marketing

Jeff Ma is currently the director of business insights at Twitter where he manages a team of data experts to drive success across all facets of the company. Previously, Ma was a member of the famous MIT Blackjack Team and […]


Big Data, Customer Data

Don’t Dig Randomly for the Customer Data You Need

May 17, 2017

Via: Target Marketing

Does it feel like you’re digging deep into your data and only finding random details on your customers? It can feel like being an archaeologist looking for Medieval insights and finding a 20th Century dump of random labels. With the […]


Big Data, Customer Data

Three secrets to leading in customer experience: Customer-focus, speed and the profit motive

May 15, 2017

Via: Econsultancy blog

In this final piece, we take a look at the broad topic of customer experience and how measurement is a factor in leaders’ success. This four-part series presents the top findings from a recent survey, developed in partnership with Google, […]


Big Data, Customer Data

4 Keys to Data-Driven Marketing, According to Deloitte CMO Alicia Hatch

May 9, 2017

Via: The Content Strategist

Halfway through my panel this week at Collision, the fast-growing tech conference in New Orleans, the moderator told the audience he wished he wasn’t moderating so he could tweet what was being said. But it wasn’t anything I said. Not […]


Big Data, Customer Data

3 Ways Marketers Can Use Data More Effectively

May 8, 2017

Via: Adweek

It feels like all agencies and clients are feeling the pressure to double down on data overnight. As these organizations race toward data nirvana, they often stumble. Unfortunately, very few people talk about all the false starts, frustration and anguish […]


Big Data, Customer Data

4 Strategies for Boosting Your Personalization Strategy Through Data

April 25, 2017

Via: Convince and Convert

Personalization is the name of the game in modern marketing. Consumers demand tailored experiences, having grown accustomed to scrolling through their Instagram feeds and seeing intimate, conversational posts from their favorite influencers. Now, they crave equally personal engagement from brands. […]


Big Data, Customer Data

Getting Customers to Buy Using Social

April 3, 2017

Via: Adweek

Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why? Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string […]


Big Data, Customer Data

Bridging the Gap Between Social Media and Customer Service

March 31, 2017

Via: Social Media Today

Conversocial, a digital customer care platform, aims at “bridging the gap between the rapidly shifting worlds of social media and… the discipline of a large-scale customer service platform,” according to March. As someone who lives and breathes social customer service […]


Big Data, Customer Data

The 6 Stages of Digital Transformation

March 29, 2017

Via: Direct Marketing News

Have marketers come to a crossroads at which they have to decide, once and for all, between scale and survival? It’s a choice that Brian Solis, noted author on tech disruption and principal of Altimeter Group, takes on in a […]


Big Data, Customer Data

How marketers can use new tech to deliver meaningful brand experiences

March 24, 2017

Via: Econsultancy blog

According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists. Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. And […]