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Category: Customer Data


Big Data, Customer Data

Don’t Let Old Habits Dictate Your Marketing Thoughts

May 24, 2018

Via: Target Marketing

When marketers play with data, we often get confined within the limitations of the datasets that are available to us, or worse, tool sets through which we get to access data. Some bad habits live through an organization for multiple […]


Big Data, Customer Data

Customer Experience Is King in 2018, and at #AADM18

May 23, 2018

Via: Target Marketing

Brand leaders in 2018 are obsessed with the customer experience. It’s one of the major themes we’ve seen this year among the most successful marketers: The customer’s experience is your brand — far more so than anything you say in […]


Big Data, Customer Data

Nine less-obvious brands offering great customer experiences

May 10, 2018

Via: Econsultancy blog

What makes a great customer experience? In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. Overall, however, brands with […]


Big Data, Customer Data

How banks are using big data & segmentation to lure depositors

May 10, 2018

Via: Econsultancy blog

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors. Sort of. As detailed in this month’s issue of American Banker, as reported by Wolfstreet, […]


Big Data, Customer Data

Will ‘buy now, pay later’ change the in-store customer experience?

May 4, 2018

Via: Econsultancy blog

With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable […]


Big Data, Customer Data

Medicare Marketing: 3 Strategies to Address Acquisition Declines

April 19, 2018

Via: Target Marketing

If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy. It’s the only time of year that most seniors can make a change […]


Big Data, Customer Data

‘Marginal gains’ is dead. Long live strategic marketing.

April 16, 2018

Via: Econsultancy blog

“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins. The “marginal gains” philosophy is […]


Big Data, Customer Data

How to start turning data into customer experience insight

April 11, 2018

Via: Econsultancy blog

With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete. This is where customer experience management (or CXM) comes in – the practice of […]


Big Data, Customer Data

Can Marketers ID a Budding Customer Relationship?

April 10, 2018

Via: Target Marketing

Many marketing departments are shifting from sales conversion to a more balanced relationship focus as their primary objective. As a result, there is increased focus on customer experience and customer loyalty. When it comes to measuring those efforts and related […]


Big Data, Customer Data

Security Is Part of the Customer Experience in Marketing

April 4, 2018

Via: Target Marketing

As companies work to define an exceptional customer experience, my guess is few of them think about the security of the customer and their personally identifiable information (PII). While consumers are willing to trade privacy for convenience, is it incumbent […]