Category: Customer Data

Big Data, Customer Data, Email Marketing, Marketing Channels

4 Steps for Boosting Customer Loyalty With Post-Purchase Emails

September 21, 2018

Via: Target Marketing

For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause […]

Automation, Big Data, Customer Data, Marketing Technologies

Q&A: How Will AI Help Marketers Tap Their Data Wells?

September 20, 2018

Via: Target Marketing

Christopher Penn thinks one of the biggest advances that AI promises when it comes to marketing data is to capitalize on the mountain of data that is going unutilized by many organizations. Penn cites a recent statistic from IBM that […]

Big Data, Customer Data

On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer Partnerships

September 19, 2018

Via: Adweek

As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality calls for brand building via data-shaped experience which, in […]

Big Data, Customer Data

B2B Marketers Lack Confidence in Data: D&B

September 12, 2018

Via: Chief Marketer

Half of B2B professionals have a lack of confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement in key target accounts. Only 38 percent of marketers surveyed said account based marketing (ABM) is part […]

Big Data, Customer Data

Known Marketing in the Age of GDPR

September 11, 2018

Via: Target Marketing

The long awaited May 25 enforcement date for GDPR has come and gone and the digital marketing world didn’t come to a grinding halt as some speculated. While marketers didn’t stop marketing, the landscape has changed — collecting any and […]

Big Data, Customer Data

Customer Motivation: What Difference Does It Make?

August 31, 2018

Via: Target Marketing

Not long ago a marketing colleague remarked, “What difference does it make what their motivations are?” To her, it was all about logic. A consumer in need of a healthcare service would conduct an online search, go to a website […]

Big Data, Customer Data

Digital and Direct Marketers in EU ePrivacy Regulation Sights Now

August 24, 2018

Via: Target Marketing

Digital and direct marketers are readying for another blow from the European Union in the form of data privacy regulation. ePrivacy Regulation is going to attempt to seal the holes the E.U. left with GDPR. And American marketers will be […]

Big Data, Customer Data

Three ways ecommerce marketers create strong customer connections

August 23, 2018

Via: Econsultancy blog

Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base. With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other […]

Big Data, Customer Data

A successful loyalty scheme must offer more than pricing discounts

August 21, 2018

Via: Econsultancy blog

Do retailers know what amazing loyalty programs look like? In reality, by its true definition, there are few loyalty programs that work for the customer. This is the crux and the reason loyalty program failure is common. But there are […]

Big Data, Customer Data, Marketing Technologies, Other technologies

How to Use Advertising as a Lead Generation Tool

August 14, 2018

Via: Duct Tape Marketing

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used […]