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Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing

December 14, 2023

One of the most attractive parts of digital marketing is the built-in focus on data.

If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, it can be tough to gain buy-in to test.

The main way digital marketers build that data confidence is through studies. These studies typically fall into one of two categories:

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