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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

Smartphone Lockscreen Marketing Is the Next Frontier

September 17, 2018

Via: Target Marketing

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]


Marketing Technologies, Mobile Marketing

Instagram Is Reportedly Developing a New App Dedicated to Shopping

September 5, 2018

Via: Adweek

The social shopping wars are just beginning, and Instagram might be about to take it up a notch. According to The Verge, Instagram is developing a new app that will let consumers shop for products from brands they already follow. […]


Marketing Technologies, Mobile Marketing

Create Great Customer Experiences Online for Users With Disabilities

August 28, 2018

Via: Target Marketing

Brands can make their app or mobile website experiences delightful for everyone, including users with disabilities. If you are not creating great customer experience with such groups in mind, then you are not reaching a massive chunk of the global […]


Marketing Technologies, Mobile Marketing

3 Themes Are Dominating Marketing Strategy Conversations

August 13, 2018

Via: Target Marketing

Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition […]


Marketing Technologies, Mobile Marketing

Mobile Customers’ Top 5 Demands of E-Commerce Brands

August 9, 2018

Via: Target Marketing

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all […]


Marketing Technologies, Mobile Marketing

Why marketers should consider in-app advertising [stats]

August 6, 2018

Via: Econsultancy blog

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to App Annie, in-app advertising is set to triple in value in the next few years, going from […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

June 28, 2018

Via: Adweek

Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such […]


Marketing Technologies, Mobile Marketing, Other technologies

Five brands infusing AR with experiential marketing

June 26, 2018

Via: Econsultancy blog

We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations. Now, many are incorporating another big trend into the mix – augmented reality. By blending digital elements with real world events, AR further […]


Marketing Technologies, Mobile Marketing

Engage Your Live Event Audience on Mobile

June 22, 2018

Via: Target Marketing

It is officially my favorite time of year: industry event season. Trade shows, conferences, conventions … I love them all, and I can’t get enough of watching our clients’ carefully crafted event strategies engage huge audiences in real-time through booth […]


Marketing Technologies, Mobile Marketing

How a ‘Weird First Date’ Could Improve Mobile Advertising

June 13, 2018

Via: Adweek

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes […]