Category: Mobile Marketing

August 14, 2023

Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that generative AI will reach 77.8 million users two years after […]

August 2, 2023

To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now […]

August 1, 2023

Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that […]

July 12, 2023

When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high […]

June 27, 2023

Today, Google Ads Liaison Ginny Marvin announced that Accelerated Mobile Pages (AMP) support is now available for all websites in Google Analytics 4 (GA4). AMP & GA4 Integration Details While AMP pages are similar to HTML and work in any […]

May 18, 2023

Despite regulatory restrictions and tightening budgets, the mobile advertising market remains strong, with ad spending driving $2 out of every $3 spent on mobile, according to Data.ai’s latest findings. Furthermore, mobile ad spending grew 14% year-over-year in 2022. However, app […]

May 17, 2023

Mobile advertising grew 14% year-on-year in 2022 to a whopping $336 billion. That’s according to data.ai’s State of App Revenue report, a comprehensive study of the mobile ad industry. It finds that despite formidable obstacles such as the far-reaching effects […]

April 27, 2023

Consumers age 55 and older still prefer email as a brand messaging channel. But that is not the case with people in the 25-54 cohort, according to The 2023 Mobile Consumer Trends Report, a study from Vibes, conducted by Industry […]

March 10, 2023

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]

March 8, 2023

While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game marketers invested nearly $27 billion in ad spending […]

February 23, 2023

With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to […]

February 21, 2023

Mobile marketers are increasingly discovering the power of mobile game advertising with the number of advertisers rising by almost 18% in 2022 over the previous year. That’s according to new research from SocialPeta which took a closer look into global […]

February 7, 2023

Video has been one of the breakout trends in app and mobile marketing over the last few years. But how has the economic downturn affected marketers’ priorities and which types of video do marketers prefer? A survey of over 500 […]

January 26, 2023

There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider […]

January 9, 2023

Marketers anticipate spending significantly more of their budgets on digital audio in 2023, followed by digital video, according to the latest industry report from Integral Ad Science. Social media and mobile remain key priorities for marketers this year, but experts […]

January 5, 2023

In 2023 mobile marketers continue to face tracking issues in light of Apple’s privacy update and brand safety concerns have not been sufficiently addressed either. And yet, more advertisers plan to increase their ad spending on social channels (25%+) than […]

December 29, 2022

What Is SMS? Text messages are sent and received using Short Message Service (SMS), a store-and-forward service that allows users to send and receive short text messages (up to 160 characters in length) using their mobile phones. SMS messages are […]

December 23, 2022

ironSource, now part of Unity Technologies Gamification, Not Just a Buzzword Who doesn’t like being rewarded for doing something? Especially something they are already doing. Rewarded lifestyle apps (Walking, Meditating, Fitness, Drinking Water) have seen an uptick in engagement. Apps […]

December 20, 2022

App marketers are turning to short-form content more than before in an effort to gain users and boost downloads. That’s according to a new study from Gamesight based on an analysis of data from the company’s ad platform examining the […]

December 14, 2022

On average, consumers are spending 4.8 hours per day on their smartphones, using up to 80 apps. Despite massive consumption, however, brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app […]