Category: Mobile Marketing

Content Marketing, Marketing Technologies, Mobile Marketing

Enter the Age of IoT-Enabled Intelligent Content Marketing

May 22, 2018

Via: Target Marketing

Content and media have long been the driving forces behind advertising, marketing, and brand reputation. Today, with the evolution of mobility and the Internet of Things (IoT), businesses can now deliver strategic content to customers with unprecedented levels of efficiency, […]

Marketing Channels, Mobile Marketing

Mobile Gaming: A Safe Haven for Marketers

May 8, 2018

Via: Target Marketing

A recent report by eMarketer highlighted how frequently marketers are exposed to issues around brand safety. Compounded by growing hesitancy around digital advertising, in the wake of the Cambridge Analytica and Facebook scandal, brands should remain vigilant when it comes […]

Marketing Technologies, Mobile Marketing

4 Interactions Consumers Have With Their Mobile Devices

May 3, 2018

Via: Target Marketing

We’ve been together for over a decade and are attached at the hip. At least once an hour, I find myself consulting it. Yes, I’m talking about my smartphone, and I’m guessing you feel similarly attached to yours. The relationships […]

Marketing Technologies, Mobile Marketing

Developing Content for Your Mobile Audience

April 17, 2018

Via: Duct Tape Marketing

Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, […]

Marketing Technologies, Mobile Marketing

Is it time to have another look at Accelerated Mobile Pages?

April 12, 2018

Via: Econsultancy blog

Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community. Like other search agencies, at Zazzle Media we’ve been banging the ‘site speed’ drum for a while with an aim to improve […]

Marketing Technologies, Mobile Marketing

Push notifications are rising: Here’s four examples of brands using them well

February 27, 2018

Via: Econsultancy blog

It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds. According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared […]

Marketing Technologies, Mobile Marketing

Facebook Messenger: Here’s How to Save New Photos and Videos to Your Device

February 6, 2018

Via: Adweek

By default, when you take a new picture or video in the Facebook Messenger application and send it to another user, the picture or video won’t be saved to your device. However, the app also allows you to turn on […]

Marketing Technologies, Mobile Marketing

B2B Marketers Need to Consider User Experience in Mobile

August 31, 2017

Via: Chief Marketer

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. “I’ve seen a lot of B2B marketers struggle with creating a useful app that people want to come back and use,” notes Mike […]

Marketing Technologies, Mobile Marketing

75% of Marketers Optimize Mobile Sites

June 15, 2017

Via: Target Marketing

Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices, according to Target Marketing research. Indubitably, that number’s grown in 2017, as even Google demands the mobile Web […]

Featured, Mobile Marketing, Traditional Marketing

Beware of these seven SMS marketing disasters

June 7, 2017

Via: Olivia Foster

SMS marketing apparently overcame its rough times – with online sources proclaiming it “no longer the ugly duckling” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit […]