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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

B2B Marketers Need to Consider User Experience in Mobile

June 20, 2017

Via: Chief Marketer

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. “I’ve seen a lot of B2B marketers struggle with creating a useful app that people want to come back and use,” notes Mike […]


Marketing Technologies, Mobile Marketing

75% of Marketers Optimize Mobile Sites

June 15, 2017

Via: Target Marketing

Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices, according to Target Marketing research. Indubitably, that number’s grown in 2017, as even Google demands the mobile Web […]


Marketing Technologies, Mobile Marketing

Travel Marketers Are Mobile Laggards

June 2, 2017

Via: Target Marketing

Mobile search is overtaking the travel industry and the vertical’s marketers are tech laggards, finds recent research presented by Think With Google. Travel marketers are still thinking desktops rule, but if consumers find what they want quickly and can convert […]


Marketing Technologies, Mobile Marketing

33% Don’t Use Mobile Marketing

May 10, 2017

Via: Target Marketing

What’s most surprising in recent research on mobile marketing from Target Marketing is that not only do double-digit percentages of marketers not use the channel, but more reported not using it in 2016 vs. 2015. So the numbers are actually […]


Marketing Technologies, Mobile Marketing

Mobile Marketing’s Language Speaks to Global Travelers

May 2, 2017

Via: Target Marketing

Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years. […]


Marketing Technologies, Mobile Marketing

4 Key Teachable Moments for Marketers Who Create Mobile Content

April 11, 2017

Via: Adweek

Adweek partnered with Bloomberg Media to present insights from leading marketers and analysts around the topic of “Marketing In an Interruptive World.” The first installment, focusing on Mobility and Content, took place at Bloomberg’s headquarters on the morning of March […]


Marketing Technologies, Mobile Marketing

3 Mobile Mistakes to Avoid

March 31, 2017

Via: Target Marketing

This year, smartphone users are predicted to top 2.08 billion worldwide. Not only is ownership increasing, but smartphone users are becoming more dependent upon their devices as well. Eighty-nine percent of adults check their smartphones several times per day or […]


Marketing Technologies, Mobile Marketing

How can mobile payment actually improve customer experience?

March 30, 2017

Via: Econsultancy blog

In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid. But payment has also improved many […]


Marketing Technologies, Mobile Marketing

GM innovates vehicle service scheduling with mobile platform

March 29, 2017

Via: Mobile Marketer

General Motors will make it easier to schedule car repair and services with an online and mobile tool for customers in need of maintenance on their vehicles, allowing users to make appointments and receive recommendations. The auto manufacturer is hoping […]


Marketing Technologies, Mobile Marketing

Mobile marketing strategy: Four key charts

March 23, 2017

Via: Econsultancy blog

While mobile has become an increasing focus for digital organisations in the past few years, when it comes to executing a streamlined strategy, it appears many are still lagging behind. As the latest Econsultancy/Adobe Digital Intelligence Briefing highlights, 48% of […]