Despite regulatory restrictions and tightening budgets, the mobile advertising market remains strong, with ad spending driving $2 out of every $3 spent on mobile, according to Data.ai’s latest findings. Furthermore, mobile ad spending grew 14% year-over-year in 2022. However, app store purchases dipped 2% YoY, indicating a slowdown by consumers as economic headwinds persist.
Breaking down global mobile advertising spend, North America was the top-ranking region, accounting for almost half of ad revenue. Asia, excluding China, ranked second at 23%, followed by Europe at 19%.