Consumers age 55 and older still prefer email as a brand messaging channel. But that is not the case with people in the 25-54 cohort, according to The 2023 Mobile Consumer Trends Report, a study from Vibes, conducted by Industry Dive’s studioID.
In the younger group, 32% now say SMS is their preferred communication medium, versus 26% who like email.
In fact, 54% of those so-called younger consumers are now using their phones — or planning to — for redeeming store-branded offers and coupons.