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Me And My Mobile: Younger Shoppers Prefer SMS Over Email For Brand Messages

April 27, 2023

Via: MediaPost

Consumers age 55 and older still prefer email as a brand messaging channel. But that is not the case with people in the 25-54 cohort, according to The 2023 Mobile Consumer Trends Report, a study from Vibes, conducted by Industry Dive’s studioID.

In the younger group, 32% now say SMS is their preferred communication medium, versus 26% who like email.

In fact, 54% of those so-called younger consumers are now using their phones — or planning to — for redeeming store-branded offers and coupons.

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