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Category: Content & SEO


Content & SEO, Marketing Channels

How to win with generative engine optimization while keeping SEO top-tier

July 9, 2024

Via: Search Engine Land

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it […]


Content & SEO, Marketing Channels

How to boost SEO decision-making with correlation analysis

July 8, 2024

Via: Search Engine Land

The mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already intuitively know about SEO? […]


Content & SEO, Marketing Channels

How To Use Python To Test SEO Theories (And Why You Should)

July 8, 2024

Via: Search Engine Journal

When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations. The downside risk of an SEO implementation gone wrong can be mitigated using machine learning models to pre-test search […]


Content & SEO, Marketing Channels

12 SEO metrics to add to your digital PR measurement program

July 3, 2024

Via: Search Engine Land

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple […]


Content & SEO, Marketing Channels

Organic Vs. Paid Search And Social Media: A Guide For Local Business Owners

July 2, 2024

Via: Search Engine Journal

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for […]


Content & SEO, Marketing Channels

8 SEO concepts explained in business terms

June 28, 2024

Via: Search Engine Land

Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can […]


Content & SEO, Marketing Channels

SEO implementation: A comprehensive guide

June 26, 2024

Via: Search Engine Land

In this guide, we’ll cover everything you need to know about how to successfully implement your SEO recommendations. We’ll also tackle one new exciting way you can implement SEO without needing CMS access or developer resources. Whether you work in-house […]


Content & SEO, Marketing Channels

Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

June 25, 2024

Via: Search Engine Journal

The key to creating successful, high-ranking content is understanding your audience and knowing what resonates with them. Sure, that may seem obvious – but it certainly isn’t simple, especially in today’s rapidly evolving search landscape. With Google’s frequent algorithm updates […]


Content & SEO, Marketing Channels

12 Important Image SEO Tips You Need To Know

June 20, 2024

Via: Search Engine Journal

Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach users looking for images. […]


Content & SEO, Marketing Channels

Introduction To LLMs Text Embeddings For SEO With Examples

June 19, 2024

Via: Search Engine Journal

If you are an SEO practitioner or digital marketer reading this article, you may have experimented with AI and chatbots in your everyday work. But the question is, how can you make the most out of AI other than using […]


Content & SEO, Marketing Channels

Agile SEO: A playbook for online brand management

June 14, 2024

Via: Search Engine Land

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every […]


Content & SEO, Marketing Channels

Knowledge base SEO: A comprehensive guide

June 11, 2024

Via: Search Engine Land

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention. Follow this guide to make your knowledge base a […]


Content & SEO, Marketing Channels

4 key SEO lessons to avoid site launch disasters

May 31, 2024

Via: Search Engine Land

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror […]


Content & SEO, Marketing Channels

The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)

May 30, 2024

Via: Search Engine Journal

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires […]


Content & SEO, Marketing Channels

Google Ads Now Being Mixed In With Organic Results

May 29, 2024

Via: Search Engine Journal

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to have gone awry in recent years, with Google engaging in […]


Content & SEO, Marketing Channels

How important are backlinks for SEO in 2024?

May 24, 2024

Via: Search Engine Land

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of […]


Content & SEO, Marketing Channels

Improving content quality at scale with AI

May 24, 2024

Via: Search Engine Land

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again […]


Content & SEO, Marketing Channels

How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

May 23, 2024

Via: CMI

More content marketers should act like museum curators. Museum curators pick an exhibit theme, carefully select the artifacts, and organize them into a story that visitors will want to consume. By adopting a similar strategy, you — and, ultimately, your […]


Content & SEO, Marketing Channels

How To Use Header Tags: SEO Best Practices

May 22, 2024

Via: Search Engine Journal

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, […]


Content & SEO, Marketing Channels

Google To Prioritize AI Overviews Ads Over Organic Search

May 22, 2024

Via: Search Engine Journal

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new […]