Category: Content & SEO

September 26, 2023

When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. It provides a structure to communicate expectations […]

September 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing […]

September 21, 2023

To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content. In the U.S., they spend over 12 hours a day consuming digital content, including three hours on traditional video streaming content. The average working-age internet user […]

September 21, 2023

“Pivot quickly” is not a directive that marketers in the financial services industry would call typical. In an old school industry, with no shortage of compliance guardrails and regulatory red tape, the directive is more like: “Turn this behemoth cargo […]

September 20, 2023

Does the company you work for have a policy on AI use? Several brands (Amazon, Apple, Verizon, and Wells Fargo) have set strict parameters around the technology. Once you get the OK to give it a go, you’ll need to […]

September 19, 2023

You hear that all too familiar sound. You look at your phone and see a text from someone in your contacts: “Would you do me a favor?” That’s all you see. No blinking dots. You wait. You wait some more. […]

September 19, 2023

We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? I’m guessing it wasn’t by typing “DVD mail rental subscription” into Google on a whim. And that represents a similar challenge for any business […]

September 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. Additionally, […]

September 18, 2023

Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools […]

September 18, 2023

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like the digital equivalent of a […]

September 15, 2023

Google announced the September 2023 Helpful Content Update that is expected to finish rolling out in two weeks. The update appears to loosens up on machine generated content while warning about 3rd party content hosted on websites or their subdomains. […]

September 13, 2023

In a world where Dr. Google often reigns supreme, diagnosing ailments at the tap of a screen, healthcare providers are racing to keep up with the shifting digital sands. Search engine optimization (SEO) has evolved from a mere luxury to […]

September 12, 2023

Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. As SEO pros, we are tasked with mitigating as many risks and variables as possible so that the business doesn’t see organic performance […]

September 11, 2023

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content […]

September 6, 2023

What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO, the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half […]

September 6, 2023

Customers today have diverse preferences when it comes to the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential […]

September 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. Here is why this is a problem and what can be done about it. […]

September 1, 2023

AI content creation tools are booming right now. While content creation plays a crucial role in the success of any marketing strategy, technology continues to advance. Artificial intelligence (AI) has emerged as a powerful tool for content creation. AI-powered content […]

September 1, 2023

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge – alongside a […]

August 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But […]