The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the first thing they reach for upon waking, mobile devices have become deeply ingrained in daily life. This constant connectivity provides a fertile ground for mobile advertising, offering an ideal strategy for businesses to reach consumers where they are most active and attentive.
The typical user’s behavior of frequently checking their device—whether for updates, messages, or news—creates numerous opportunities for advertisers to present their messages in a highly targeted and contextually relevant manner.
