MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem for brands that want to keep up with the latest trends is that the best practices are constantly changing.
Having been in the MarTech space for over 15 years, I’ve seen the marketing landscape go through significant transformations. Below are my picks that I recommend incorporating into your campaigns and solutions in 2024 to ensure you don’t miss out on anything.
