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Category: Platforms&Software


Big Data, Platforms&Software

How Data Will Come Into Play in OTT Advertising

May 23, 2018

Via: Adweek

We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018, which equates to roughly the same number of […]


Big Data, Platforms&Software

How to Succeed in Mobile Banking Like Bank of America

May 15, 2018

Via: Target Marketing

The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, […]


Big Data, Platforms&Software

Could an Ad-Free, Subscription Version of Facebook Be a Viable Option?

May 7, 2018

Via: Adweek

Rumors that Facebook is pondering an ad-free subscription option have been around almost as long as Facebook itself, but with the weeks of privacy-related heat the social network has recently faced, perhaps this latest round of speculation should be taken […]


Big Data, Platforms&Software

3 Ways to Build a Platform to Communicate With Customers

May 4, 2018

Via: Target Marketing

Recently, authors and bloggers have been writing about the importance of establishing a “platform” for individuals and organizations. Michael Hyatt, the former CEO of the enormous publishing company, Thomas Nelson Publishers, discusses this in his book, “Platform” that how you […]


Big Data, Platforms&Software

How ComScore’s New CEO Plans to Make It the Go-to Source for Cross-Platform Measurement

April 24, 2018

Via: Adweek

Given the ad industry’s ever-increasing focus on data, cross-platform measurement company ComScore Networks has an opportunity to play a key role for publishers and advertisers. But the brand faces a series of hurdles while seeking to re-establish itself. ComScore has […]


Big Data, Platforms&Software

Snapchat takes a flexible approach to how advertising is sold in its shows

March 23, 2018

Via: Digiday

Snapchat has chosen to take a flexible approach to how Snapchat shows make money. In some cases, that means partners taking the lead in sales; in others, Snapchat does. Snap’s content and advertising deals with major media companies including NBCUniversal […]


Big Data, Platforms&Software

Facebook forbids cryptocurrency ads

January 31, 2018

Via: Brand Republic

Facebook will not allow any cryptocurrency exchange to advertise on its platform. The annnouncement detailed that the new policy would prohibit ads associated with misleading or deceptive promotion practices such as ICO’s, binary options, and cryptocurrency. Acknowledging that not all […]


Big Data, Platforms&Software

Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands

January 31, 2018

Via: Chief Marketer

With Alexa and other digital assistants aiding our day-to-day tasks, can you be your customer’s personal assistant? Can you be right there with them, tethered and available in real-time, as a helpful, handy and human virtual assistant? Experienced brand marketers […]


Featured, Platforms&Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]


Big Data, Platforms&Software

What marketers need to know about WhatsApp Business

January 19, 2018

Via: Econsultancy blog

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good reason: at the time of the acquisition, WhatsApp had a […]