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Category: Platforms&Software


Big Data, Platforms&Software

Building a Better Website: Which Comes First — Content or Coding?

September 10, 2018

Via: Target Marketing

Trick question. Neither comes first. What comes first in creating a truly great website is a great planning process. The key elements of the planning process are Strategy Brief Site Map Wireframes Functional Specification Design Brief Here’s a brief look […]


Big Data, Platforms&Software

Measure Success in Marketing Sans ‘Every Breath They Take, Every Move They Make’

August 16, 2018

Via: Target Marketing

Last month, I talked about how to measure success when there are many conflicting goals and available metrics flying around (refer to “Marketing Success Metrics: Response or Dollars?”). This time, let’s start thinking about how to act on data and […]


Big Data, Platforms&Software

Mad Men and Map Men: How AI Is Changing the Marketers of Tomorrow

August 7, 2018

Via: Target Marketing

The world of marketers is changing quickly. Emotionally driven advertising projects from fictional “mad men” like Don Draper have given way to more data-reliant “map men” — able to navigate a strategy using data and analytics — like Amazon founder […]


Big Data, Platforms&Software

Google, Facebook, Twitter, Microsoft Partner to Share Data

July 24, 2018

Via: Target Marketing

Seeming monopolies partner to share data? It appears so. While the language announcing the “Data Transfer Project” involving Google, Facebook, Twitter and Microsoft is couched in consumer-friendly terms, with Google’s blog post saying the open-source project will mean consumers can […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

June 28, 2018

Via: Adweek

Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such […]


Big Data, Customer Data, Platforms&Software

What is a consent management platform, and are they needed?

June 25, 2018

Via: Econsultancy blog

Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website. They […]


Big Data, Platforms&Software

Should Social Networks Focus More on Emerging and Developing Countries?

June 20, 2018

Via: Adweek

The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets. Pew Research Center conducted a survey in 37 countries […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

The Value of Programmatic Advertising: Why KPIs Trump CPMs

June 13, 2018

Via: Target Marketing

The maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]


Big Data, Platforms&Software

Did Facebook’s Data-Sharing Deals With Mobile Device-Makers Go Too Far?

June 5, 2018

Via: Adweek

Facebook reached data-sharing partnerships over the past decade with at least 60 device-makers—including Apple, Samsung, Microsoft, BlackBerry and Amazon—but according to a New York Times report, those partnerships may have dug deeper into users’ personal data than previously thought. The […]


Big Data, Platforms&Software

How Data Will Come Into Play in OTT Advertising

May 23, 2018

Via: Adweek

We’ve reached a tipping point with the rise in cord-cutting and growing demand for premium video content. We’re approaching full-market scale in the U.S., with nearly 200 million OTT viewers in 2018, which equates to roughly the same number of […]