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Category: Platforms&Software


Big Data, Platforms&Software

4 Reasons Why Marketers Need to Be Careful With Snapchat

June 26, 2017

Via: Social Media Today

As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social media marketers for the past few years – and for good […]


Big Data, Platforms&Software

What marketers need to know about Google Attribution

June 23, 2017

Via: Econsultancy blog

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers […]


Big Data, Platforms&Software

8 Key Tips to Improve Your Instagram Marketing Efforts

June 23, 2017

Via: Social Media Today

If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores – or if you want people to recognize your brand – it’s time to get an […]


Big Data, Platforms&Software

9 Tips to Help Maximize Your Long-Form Content on LinkedIn

June 20, 2017

Via: Social Media Today

Research suggests that LinkedIn may be the “richest” social network in terms of demographics. According to Omnicore, 44% of LinkedIn users earn more than US$75,000 a year, while 41% of millionaires use LinkedIn. The world’s largest professional social network, it’s also the top […]


Big Data, Platforms&Software

5 Top Digital Marketing Tools to Help Grow Your Online Presence

June 15, 2017

Via: Social Media Today

In the ever-changing business world, it’s hard to know where and how to invest your time as a small business. It can be especially confusing when you’re new to digital marketing and looking to improve your online presence. As a small business […]


Big Data, Platforms&Software

Google to Install Default Ad-blocker on Chrome

June 7, 2017

Via: Target Marketing

Advertisers and publishers predicting an apocalypse when Google installs a default ad blocker on Chrome in “early 2018” may be a bit premature. After all, Google thrives on ad revenue. Even in its snarky consumer-centric summary of the Google move, […]


Big Data, Platforms&Software

3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns

May 23, 2017

Via: Social Media Today

Are your Instagram efforts failing to produce the results you need? Today I want to share three powerful ways to use Instagram hashtags in your social marketing campaigns to drive leads, sales and increased brand awareness. Let’s dive right in. Read More […]


Big Data, Platforms&Software

Snapchat vs. Instagram vs. Facebook Stories

May 9, 2017

Via: Social Media Today

We all know that Facebook and Snap Inc. are currently in the middle of a classic Silicon Valley tech battle – this one we might call ‘The Battle of the Stories’. Snap Inc. first introduced Stories to Snapchat back in October […]


Big Data, Platforms&Software

4 Tips to Keep Your Brand Coherent Across Platforms

May 5, 2017

Via: Social Media Today

New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform […]


Big Data, Platforms&Software

Cool Tech for Content Curation, Project Management

May 3, 2017

Via: Target Marketing

When assessing the best tools for content curation and project management, it’s important to identify what your needs are before diving into possible solutions. Need to share reliable social media content, quickly? Try Buffer. Want to keep better tabs on […]