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Category: Web Advertising


Marketing Channels, Web Advertising

How to Use Google AdWords for Local Businesses

January 9, 2018

Via: Duct Tape Marketing

Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is […]


Marketing Channels, Web Advertising

In 2018, New Challenges for SEO Await

January 4, 2018

Via: Target Marketing

Moving into the digital age has left me regretting my tradition of breaking out the new desk calendar during the last weeks of the year. I have kept both daily and weekly calendars for many years; and each year, I […]


Marketing Channels, Web Advertising

Three ways B2B marketers can drive more traffic to their sites

December 14, 2017

Via: Econsultancy blog

Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action. All of these suggestions, though, are of little use […]


Marketing Channels, Web Advertising

4 Ways to Make Your Website Work Better

December 7, 2017

Via: Target Marketing

“Make your website work better than what?” you might ask. Better than it has. Better than it will if you decide to make changes or build a new site based on some vague notion that the site isn’t working now. […]


Marketing Channels, Web Advertising

How to Optimize Your YouTube Channel

December 7, 2017

Via: Social Media Today

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]


Marketing Channels, Web Advertising

Is Digital Video the Next Big Thing in Financial Marketing?

September 19, 2017

Via: Target Marketing

As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem. Progressive organizations are […]


Marketing Channels, Web Advertising

3 Advanced SEO Tactics Your Competition Doesn’t Know

September 11, 2017

Via: Chief Marketer

Let’s face it—if you are a business owner in 2017, we’re not the first to tell you how important search engine optimization (SEO) is for your brand’s success. You already know that 80 percent of all web traffic begins with a […]


Marketing Channels, Web Advertising

Google Provides New Ways to Enhance Your Brand’s Appearance in Search

September 8, 2017

Via: Social Media Today

Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves. As you can see here, new options have been added which […]


Marketing Channels, Web Advertising

How to Use LinkedIn Video to Boost Your Performance

September 6, 2017

Via: Social Media Today

In today’s online marketplace – especially if you’re a business coach or consultant – the fastest, easiest and most effective way to win new business is by getting your face, voice and personality in front of potential prospects. Online video is an […]


Marketing Channels, Web Advertising

How to Optimize Your Website Design with the User in Mind

September 1, 2017

Via: Convince and Convert

Too often, the aesthetics of a website are given more thought than how a user will navigate it. However pretty a site may be, it is useless if users can’t find what they’re looking for. Understanding how your users are […]