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Category: Web Advertising


Marketing Channels, Social Media Marketing, Web Advertising

How to Optimize Your Use of Video for Every Social Channel

July 16, 2018

Via: Adweek

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]


Marketing Channels, Traditional Marketing, Web Advertising

How product-led digital advertising is evolving

June 19, 2018

Via: Econsultancy blog

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

The Value of Programmatic Advertising: Why KPIs Trump CPMs

June 13, 2018

Via: Target Marketing

The maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]


Marketing Channels, Web Advertising

SEO Best Practices: Hashtags or Keywords?

June 12, 2018

Via: Target Marketing

With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add to their social media posts. Hashtags, although useful, are not the same as the venerable search keywords and […]


Marketing Channels, Social Media Marketing, Web Advertising

Where Your Brand Is Going Wrong With Paid Social

June 12, 2018

Via: Convince and Convert

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with […]


Marketing Channels, Web Advertising

9 Types of Web Testing for Your Business to Survive

April 26, 2018

Via: Target Marketing

What does it take to run a successful retail business? A few years ago, it was about the quality of your brick-and-mortar business. Fast-forward to today, and it’s all about your online experience. However, while consumers have become better acquainted […]


Marketing Channels, Web Advertising

How to optimise your Amazon product ad campaigns

April 5, 2018

Via: Econsultancy blog

More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others. This is because online advertising and shopper marketing […]


Marketing Channels, Web Advertising

Website Marketing How-To: The Secret to Building a Successful B2B Website

March 30, 2018

Via: Target Marketing

What if I told you that there really is one secret — a silver bullet — that all but guarantees your B2B website marketing will be successful? And by successful, I mean it will generate a positive ROI, differentiate your […]


Marketing Channels, Web Advertising

How to Use Your Wikipedia Page as a Marketing Tool

March 29, 2018

Via: Target Marketing

Wikipedia is arguably the most useful site on the Internet. It’s indispensable for figuring out what happened in the Star Wars movie you just watched, looking up quick info on a foreign country you’re planning to visit, or digging deep […]


Marketing Channels, Web Advertising

How Online Forms Connect With Your Customers and Employees

March 6, 2018

Via: Target Marketing

Having the ability to fluidly connect with your customers and employees will help keep your business organized and in sync. Using custom online forms to connect with those audiences will help achieve those goals, as well as help you better […]