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Category: Web Advertising


Marketing Channels, Web Advertising

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

February 22, 2024

Via: Martech Zone

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]


Marketing Channels, Web Advertising

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

February 21, 2024

Via: Entrepreneur

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]


Marketing Channels, Web Advertising

PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools

February 20, 2024

Via: Search Engine Journal

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]


Marketing Channels, Web Advertising

Prioritize DEI and Crush Your ROI Goals — How Inclusive and Authentic Marketing Drive Business Growth

February 16, 2024

Via: Entrepreneur

The evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first […]


Marketing Channels, Web Advertising

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]


Marketing Channels, Web Advertising

App: Post and Retrieve HTTP Header Information

February 12, 2024

Via: Martech Zone

HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the […]


Marketing Channels, Web Advertising

Here’s why PPC now looks more like paid social and what it means

February 8, 2024

Via: Search Engine Land

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” […]


Marketing Channels, Web Advertising

3 ways search marketers can prepare for the big cookie crumble

February 6, 2024

Via: Search Engine Land

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled […]


Marketing Channels, Web Advertising

Microsoft expands enhanced conversions and ad targeting capabilities 

February 6, 2024

Via: Search Engine Land

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the […]


Marketing Channels, Web Advertising

4 advanced GPT-4 capabilities to level up your PPC efforts

February 1, 2024

Via: Search Engine Land

The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to tackle, such as figuring out which existing domain […]


Marketing Channels, Web Advertising

What is on-page optimization?

January 29, 2024

Via: Search Engine Land

Generative AI has had an immediate and enormous impact on software development. Software developers have embraced generative AI tools that help with coding, and they are working feverishly to build generative AI applications themselves. Databases can help—especially fast, scalable, multi-model […]


Marketing Channels, Web Advertising

Google search CPCs up 19%, pushing ad spend up 17%

January 29, 2024

Via: Search Engine Land

Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. Those numbers come […]


Marketing Channels, Web Advertising

YouTube advertising: The ultimate guide

January 25, 2024

Via: Search Engine Land

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube, it also offers highly lucrative marketing tools: retargeting video […]


Marketing Channels, Web Advertising

75% of top brands fall victim to fraud in Google Search Ads

January 24, 2024

Via: Search Engine Land

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by […]


Marketing Channels, Web Advertising

Google advertisers are confused between support and sales – we asked for clarification

January 23, 2024

Via: Search Engine Land

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation […]


Marketing Channels, Web Advertising

How to Design an Eye-Catching Website That Truly Captures Your Audience

January 23, 2024

Via: Entrepreneur

Modern-day websites represent the culmination of years of technological advancement and scientific research, forming incredible symphonies of code and servers that define the internet. However, these digital platforms are also highly expressive art forms. Similar to music or theater, the […]


Marketing Channels, Web Advertising

PPC outlook: How advertisers can stay ahead in 2024

January 19, 2024

Via: Search Engine Land

Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your […]


Marketing Channels, Web Advertising

Google updates data privacy policies for targeted ads in the EU

January 17, 2024

Via: Search Engine Land

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will begin to notice the changes, such as additional consent banners and a new Data Portability API, […]


Marketing Channels, Web Advertising

YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users

January 16, 2024

Via: Search Engine Land

YouTube denied further intensifying loading speed issues as part of its efforts to discourage ad blocker use. However, both Premium users and those using ad blockers have reported problems with the platform, such as lagging, higher CPU usage, and delayed […]


Marketing Channels, Web Advertising

9 strategies for removing negative content from the web

January 12, 2024

Via: Search Engine Land

The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content […]