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Category: Web Advertising


Marketing Channels, Web Advertising

8 Dos and Don’ts for Keeping Up With SEO

June 26, 2017

Via: Chief Marketer

In the old days of SEO, many of the most common methods to climb the search results ranks involved tricking the system. Often, top websites acted more like repositories for keywords and links rather than helpful online destinations. But today, […]


Marketing Channels, Web Advertising

How to Optimize Your Website Design with the User in Mind

June 23, 2017

Via: Convince and Convert

Too often, the aesthetics of a website are given more thought than how a user will navigate it. However pretty a site may be, it is useless if users can’t find what they’re looking for. Understanding how your users are […]


Marketing Channels, Web Advertising

How to Save Money with Social Media

June 22, 2017

Via: Social Media Today

Despite the proliferation of get rich quick schemes on the internet, social media is actually a superb place to practice frugality. The infographic below, created by Companydebt, aims to capture some of the best ways social can help savvy savers live as […]


Marketing Channels, Web Advertising

4 Ways to Proactively Manage Your Online Reputation

June 20, 2017

Via: Social Media Today

Taking your small business online is a big deal. It means you’re staking your claim in the digital world and letting the online masses know you exist, however you can’t just set-and-forget your digital marketing. You have to actively manage your […]


Marketing Channels, Web Advertising

How publishers use emotion to promote content on Facebook

June 14, 2017

Via: Digiday

There used to be one neat trick that led to OMG results for publishers that shared their content on Facebook. But now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content whenever they can. […]


Marketing Channels, Web Advertising

3 Ways to Use the Facebook Pixel to Boost Your Marketing Efforts

June 7, 2017

Via: Social Media Today

In this post, we’re going to look at how to use the Facebook pixel to build a simple retargeting strategy that works, helping to convert visitors into customers multiple times quickly – without necessarily being an IT geek. But before we begin, you may […]


Marketing Channels, Web Advertising

Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps

May 30, 2017

Via: Online Marketing Blog

The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining access to a name, email or phone number. In a time where this information is highly […]


Marketing Channels, Web Advertising

Which HTML5 Elements Are Important for WordPress SEO?

May 25, 2017

Via: Convince and Convert

HTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some mysteries about how it differs from previous HTML versions as […]


Marketing Channels, Web Advertising

If you want to improve your marketing ROI, stop spending on social media

May 24, 2017

Via: Econsultancy blog

My company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]


Marketing Channels, Web Advertising

7 Ways to Boost Your Engagement on Instagram

May 23, 2017

Via: Social Media Today

If you’re marketing your business on Instagram, then you’ve probably come to realize that, at times, the platform can be a tad frustrating – especially, if you’re trying to grow your following, engage an audience, generate leads and make some sales. Don’t […]