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Category: Web Advertising


Marketing Channels, Web Advertising

How to measure the ROI of influencer marketing by placing it within the context of paid media

September 12, 2018

Via: Econsultancy blog

There’s a strong argument that influencer programmes are all about people, relationships and products, and thus should be the domain of PR. As the industry has evolved, there has also been strong argument in favour of placing influencer under the […]


Marketing Channels, Web Advertising

The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content

September 4, 2018

Via: Online Marketing Blog

While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, […]


Marketing Channels, Web Advertising

Facebook and Google Ads – The Keys to Small Business Paid Search

August 28, 2018

Via: Duct Tape Marketing

If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) […]


Marketing Channels, Web Advertising

Can Google conquer programmatic outdoor advertising? We ask the experts

August 20, 2018

Via: Econsultancy blog

Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has […]


Marketing Channels, Social Media Marketing, Web Advertising

How to Optimize Your Use of Video for Every Social Channel

July 16, 2018

Via: Adweek

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]


Marketing Channels, Traditional Marketing, Web Advertising

How product-led digital advertising is evolving

June 19, 2018

Via: Econsultancy blog

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

The Value of Programmatic Advertising: Why KPIs Trump CPMs

June 13, 2018

Via: Target Marketing

The maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]


Marketing Channels, Web Advertising

SEO Best Practices: Hashtags or Keywords?

June 12, 2018

Via: Target Marketing

With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add to their social media posts. Hashtags, although useful, are not the same as the venerable search keywords and […]


Marketing Channels, Social Media Marketing, Web Advertising

Where Your Brand Is Going Wrong With Paid Social

June 12, 2018

Via: Convince and Convert

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with […]


Marketing Channels, Web Advertising

9 Types of Web Testing for Your Business to Survive

April 26, 2018

Via: Target Marketing

What does it take to run a successful retail business? A few years ago, it was about the quality of your brick-and-mortar business. Fast-forward to today, and it’s all about your online experience. However, while consumers have become better acquainted […]