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YouTube pitches advertisers on streaming dominance, unskippable video ads

May 16, 2024

Amid an upfronts week that’s seen increased streaming competition, YouTube is claiming a position as top dog when it comes to engagement. The company cited Nielsen data that shows YouTube has stood as the most-watched streaming platform in the U.S. every month since February 2023. As of April, it was the second most-watched media distributor on TV.

YouTube TV, its CTV service, today commands more than 8 million paid subscribers, while YouTube Shorts, an answer to TikTok, saw CTV viewership double in 2023. YouTube TV has beefed up premium sports programming, nabbing NFL Sunday Ticket in 2022 and recently striking a deal to carry more WNBA games.

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