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Lead gen vs. ecommerce: How to tailor your PPC strategies for success

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation.

Lead generation through PPC is more challenging than ecommerce.

There are more obstacles and numerous sales funnel strategies to navigate.

Additionally, major ad networks often favor ecommerce brands because of their new features and educational resources.

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