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Category: Web Advertising


Marketing Channels, Web Advertising

6 New Rules for Landing Page Success

March 5, 2018

Via: Convince and Convert

It’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used marketing […]


Marketing Channels, Social Media Marketing, Web Advertising

Five tips for a successful Facebook advertising strategy

February 13, 2018

Via: Econsultancy blog

Facebook remains a behemoth within the world of digital advertising. In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in […]


Marketing Channels, Marketing Technologies, Other technologies, Web Advertising

Why No One Cares About Your Ads (and How to Change That)

February 7, 2018

Via: Adweek

“I’m only watching for the ads.” We’re used to hearing this on Super Bowl Sunday, that annual bright spot for an industry in the throes of transformation. But during the rest of the year, consumers swat ads away like mosquitoes—skipping […]


Marketing Channels, Web Advertising

Five tips for an evergreen SEO strategy

February 5, 2018

Via: Econsultancy blog

There are many digital trends that are likely to impact SEO in 2018. You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that […]


Marketing Channels, Web Advertising

6 SEO Trends for 2018

January 17, 2018

Via: Target Marketing

With the holiday season in the rearview, it’s time once again to predict SEO’s biggest trends through the new year. The previous year was a big one, with mobile-first results and localized optimization among the most critical shifts of 2017. […]


Marketing Channels, Web Advertising

How to Use Google AdWords for Local Businesses

January 9, 2018

Via: Duct Tape Marketing

Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is […]


Marketing Channels, Web Advertising

In 2018, New Challenges for SEO Await

January 4, 2018

Via: Target Marketing

Moving into the digital age has left me regretting my tradition of breaking out the new desk calendar during the last weeks of the year. I have kept both daily and weekly calendars for many years; and each year, I […]


Marketing Channels, Web Advertising

Three ways B2B marketers can drive more traffic to their sites

December 14, 2017

Via: Econsultancy blog

Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action. All of these suggestions, though, are of little use […]


Marketing Channels, Web Advertising

4 Ways to Make Your Website Work Better

December 7, 2017

Via: Target Marketing

“Make your website work better than what?” you might ask. Better than it has. Better than it will if you decide to make changes or build a new site based on some vague notion that the site isn’t working now. […]


Marketing Channels, Web Advertising

How to Optimize Your YouTube Channel

December 7, 2017

Via: Social Media Today

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]