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Google Ads updates Cryptocurrencies and related products policy

December 7, 2023

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts.

Starting Jan. 29, advertisers offering Cryptocurrency Coin Trust targeting the U.S. will need to be certified and meet Google’s specific requirements, according to Google’s announcement.

Why we care. If you advertise Cryptocurrency Coin Trust in the U.S., be sure to apply for certification and adhere to Google’s requirements now. Preparing now will avoid any issues when the update takes effect next year.

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