Tag: content marketing

Content Marketing, Marketing Technologies

How to Fix a Broken Content Strategy

March 6, 2018

Via: Duct Tape Marketing

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the […]

Content Marketing, Marketing Technologies

Content Marketing: Better Metrics Mean Better Measurement

February 27, 2018

Via: Target Marketing

It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is to improve the quality of your metrics. Analytics data is […]

Content Marketing, Marketing Technologies

9 B2B Content Marketing Musts for 2018

February 22, 2018

Via: Convince and Convert

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]

Content Marketing, Marketing Technologies

Why Informative Content Will Make You Think Content Marketing Doesn’t Work

February 21, 2018

Via: Copyblogger

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. Squares are rectangles, but not all […]

Content Marketing, Marketing Technologies

Content Marketing: How to Produce Better Content Faster

February 12, 2018

Via: Target Marketing

Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success. Putting a process in place will make you more efficient and keep your efforts on track even when […]

Marketing Technologies, Other technologies

4 Digital Marketing Trends to Watch in 2018

February 7, 2018

Via: Target Marketing

If the past is prelude to what lies ahead, then there’s every reason to believe that 2018 will be another exciting year for digital marketing. Technology companies and big data providers are innovating at lightning speed and disrupting old consumer […]

Content Marketing, Marketing Technologies

3 Steps to Data-Driven Content Marketing

January 26, 2018

Via: Target Marketing

Too few brands use a data-driven content marketing strategy, which is a shame considering that, at a cost that’s 62 percent less than outbound marketing, content marketing generates triple the number of leads. With more than 2 million articles published […]

Content Marketing, Marketing Technologies

Individualization Is the New Personalization — AI Meets Content Marketing in 2018

January 8, 2018

Via: Target Marketing

How we navigate the universe is decidedly omnichannel, so one digital platform or touchpoint does not bear more influence on customer purchases than another. Instead, how and why consumers engage and take action is tightly tied to their interests as […]

Content Marketing, Featured

Content for SMBs – how to scale and adapt

October 5, 2017

Via: Olivia Foster

Content marketing for SMBs (small and medium businesses) has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, […]

Content Marketing, Marketing Technologies

Why Earned Media is Vital for Content Marketing Success

September 6, 2017

Via: Social Media Today

“Your reputation precedes you.” This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything. First impressions count, especially when you’re fighting against a sea of competitors all struggling for […]