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Tag: content marketing


Content Marketing, Marketing Technologies

What Does ‘Quality’ Really Mean in Content Marketing?

July 16, 2018

Via: Online Marketing Blog

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going […]


Content Marketing, Marketing Technologies

Self-Improvement Through Content Marketing

July 3, 2018

Via: Target Marketing

No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful. Whether your goal is to establish yourself as a thought leader or simply to attract […]


Content Marketing, Marketing Technologies

Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros

June 20, 2018

Via: Online Marketing Blog

It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deep inside your soul. And for us […]


Content Marketing, Marketing Technologies

If Content Is a Performance, Is It Ever Authentic?

June 18, 2018

Via: Copyblogger

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your […]


Content Marketing, Marketing Technologies

How to Inform Your Content Strategy Using SEO Insights

May 30, 2018

Via: Online Marketing Blog

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and […]


Content Marketing, Marketing Technologies, Mobile Marketing

Enter the Age of IoT-Enabled Intelligent Content Marketing

May 22, 2018

Via: Target Marketing

Content and media have long been the driving forces behind advertising, marketing, and brand reputation. Today, with the evolution of mobility and the Internet of Things (IoT), businesses can now deliver strategic content to customers with unprecedented levels of efficiency, […]


Content Marketing, Marketing Technologies

How to Create Evergreen Content and Make It a Productive Marketing Tool

May 21, 2018

Via: Target Marketing

Wouldn’t it be great if you could create content once and have it serve your marketing needs for years to come? Well, now you can! Actually, you always could, and my jokey late-night-information come-on notwithstanding, getting the most out of […]


Content Marketing, Marketing Technologies

A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

May 16, 2018

Via: Online Marketing Blog

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has […]


Content Marketing, Marketing Technologies

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

May 9, 2018

Via: Online Marketing Blog

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, […]


Content Marketing, Marketing Technologies

How to position your brand as a knowledge centre through content

May 1, 2018

Via: Econsultancy blog

Have you considered how, through content marketing, your brand could be transformed to become a leading informational expert? Positioning your brand by building its authority through the right channels and at the same time educating and providing support and advice? […]