Tag: content marketing

April 24, 2024

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock […]

April 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and […]

April 16, 2024

Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, […]

April 15, 2024

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top […]

April 12, 2024

MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem […]

April 11, 2024

Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of websites, insisting that the only thing different is the technology. […]

April 10, 2024

In today’s tumultuous waters of digital marketing, user-generated content (UGC) has emerged as a mighty wind in brands’ sails. Fan-driven content enables higher audience engagement and fosters a closer sense of community, which is one of the reasons you should […]

April 10, 2024

A massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences. Since 2023, Google […]

April 8, 2024

For digital marketers wanting to include video in their content, or get inspiration, video search engines give you a simple way to sort through the millions of videos available online. Video content is one of the most popular forms of […]

April 8, 2024

As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements […]

April 4, 2024

Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, […]

April 3, 2024

The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, […]

April 1, 2024

Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months. Backlink Checkers Prioritize Their Crawls […]

April 1, 2024

Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business […]

March 29, 2024

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization […]

March 28, 2024

A transformative shift is happening, and it’s not AI. The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence, you can forever enhance your brand’s storytelling. The goals and roles of content marketing […]

March 27, 2024

Three trending SEO shockwaves could shake marketers to their core vitals. But don’t panic. You can still use search to drive engagement and traffic. You just need to revisit your SEO strategy to prevent your valuable content from getting buried […]

March 26, 2024

Webinars can be an invaluable tool for marketers. When done right, they can: Act as great content for your brand. Build your brand as an authority in your industry Generate leads based on your ideal audience. Be repurposed as evergreen […]

March 25, 2024

2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]

March 21, 2024

When women make up so much of your target audience, why does your content marketing focus on quotes from Steve Jobs, Bill Gates, Jeff Bezos, or Richard Branson? Effective content marketing connects your audience’s wants and needs with the education […]