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Tag: content marketing


Content Marketing, Marketing Technologies

50 Content Promotion Tactics to Help Your Great Content Get Amazing Exposure

August 27, 2018

Via: Online Marketing Blog

Just about every marketer experiences the dichotomy of creation / promotion with an increasing focus on making the best content possible. But then what? Many time-strapped marketers are resolved to hit publish, schedule some social shares on brand profiles and […]


Content Marketing, Email Marketing

Sunshine on a Cloudy Day — Addressing the Unexpected in Content Marketing

August 13, 2018

Via: Target Marketing

You expect a zig but your prospects zag. Let’s look at how to prepare for outliers and other unexpected opportunities in your content marketing. As I write this, I’m at the beach. More accurately, I’m in a house near the […]


Content Marketing, Marketing Technologies

Measuring Content Marketing ROI: What Is Your Content Worth?

August 10, 2018

Via: Target Marketing

What’s more important to a content marketer than success? Replicating success! Whether you distribute dozens or thousands of content assets, measuring content marketing ROI and how they stack up against one another identifies what’s worth doing again. But how will […]


Content Marketing, Marketing Technologies

The 10-Step Content Marketing Checklist

August 8, 2018

Via: Copyblogger

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more […]


Content Marketing, Marketing Technologies

What You Need to Know About B2B Video in 2018

August 7, 2018

Via: Convince and Convert

You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more […]


Content Marketing, Marketing Technologies

5 Tips to Liven Up Your Written Marketing Content

August 6, 2018

Via: Online Marketing Blog

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and […]


Content Marketing, Marketing Technologies

The 7 Fundamentals of a Great Content Marketing Program

July 31, 2018

Via: Convince and Convert

A great content marketing program can no longer be maintained with good writing alone. Content shock has created a glut of content that is outpacing demand. Content marketers have to work harder than ever to keep an edge over the […]


Content Marketing, Marketing Technologies

What Does ‘Quality’ Really Mean in Content Marketing?

July 16, 2018

Via: Online Marketing Blog

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going […]


Content Marketing, Marketing Technologies

Self-Improvement Through Content Marketing

July 3, 2018

Via: Target Marketing

No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful. Whether your goal is to establish yourself as a thought leader or simply to attract […]


Content Marketing, Marketing Technologies

Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros

June 20, 2018

Via: Online Marketing Blog

It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deep inside your soul. And for us […]