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Tag: content marketing


Content & SEO, Marketing Channels

SEO planning: Your one-page SEO plan

March 18, 2024

Via: Search Engine Land

This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]


Content & SEO, Marketing Channels

Why And How Local Businesses Should Use Video In Their Digital Marketing

March 14, 2024

Via: Search Engine Journal

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming […]


Content & SEO, Marketing Channels

How to identify and rank for ‘hidden gems’ in SEO

March 14, 2024

Via: Search Engine Land

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an […]


Content & SEO, Marketing Channels

Google’s Algorithm Hates AI Content? How To Make Google Love It

March 12, 2024

Via: Search Engine Journal

Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s  various documentations outline. But there is still a way to use AI […]


Content & SEO, Marketing Channels

AI-powered content management: How to make your workflows more efficient

March 11, 2024

Via: Search Engine Land

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]


Content & SEO, Marketing Channels

SEO Work & Life Balance: Advice And Inspiring Resources You Should Follow

March 8, 2024

Via: Search Engine Journal

I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. […]


Content & SEO, Marketing Channels

14 Surprising Examples Of Clickbait Headlines That Work

March 7, 2024

Via: Search Engine Journal

Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. […]


Content & SEO, Marketing Channels

How to identify and create content pillars that boost brand awareness

March 2, 2024

Via: Search Engine Land

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers […]


Big Data, Platforms & Software

6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns

March 1, 2024

Via: Martech Zone

Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights. With this rich […]


Marketing Channels, Social Media Marketing

TikTok launches monthly trends round-up series, including content tips

March 1, 2024

Via: Search Engine Land

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and […]


Big Data, Platforms & Software

7 Ways to Create a Seamless Marketing Campaign Across All Platforms

February 29, 2024

Via: Entrepreneur

Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. […]


Marketing Channels, Web Advertising

Google pilots new PPC ad format

February 29, 2024

Via: Search Engine Land

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]


Marketing Channels, Web Advertising

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

February 22, 2024

Via: Martech Zone

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]


Marketing Channels, Social Media Marketing

Instagram expands Creator Marketplace to help brands find creators for ads

February 22, 2024

Via: Search Engine Land

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]


Marketing Channels, Social Media Marketing

Instagram pilots background editing tool and in-stream ordering

February 21, 2024

Via: Search Engine Land

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]


Content & SEO, Marketing Channels

9 SEO Tips to Help You Rank No. 1 on Google in 2024

February 16, 2024

Via: Entrepreneur

Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential […]


Marketing Channels, Web Advertising

Prioritize DEI and Crush Your ROI Goals — How Inclusive and Authentic Marketing Drive Business Growth

February 16, 2024

Via: Entrepreneur

The evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first […]


Marketing Channels, Web Advertising

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]


Marketing Channels, Social Media Marketing

Meta advertisers can avoid 30% Apple service charge for boosted posts

February 15, 2024

Via: Search Engine Land

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to […]


News

5+ Real Ways AI Can Benefit Your Content and Marketing Today

February 14, 2024

Via: CMI

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]