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Tag: content marketing


Content Marketing, Marketing Technologies, Mobile Marketing

Enter the Age of IoT-Enabled Intelligent Content Marketing

May 22, 2018

Via: Target Marketing

Content and media have long been the driving forces behind advertising, marketing, and brand reputation. Today, with the evolution of mobility and the Internet of Things (IoT), businesses can now deliver strategic content to customers with unprecedented levels of efficiency, […]


Content Marketing, Marketing Technologies

How to Create Evergreen Content and Make It a Productive Marketing Tool

May 21, 2018

Via: Target Marketing

Wouldn’t it be great if you could create content once and have it serve your marketing needs for years to come? Well, now you can! Actually, you always could, and my jokey late-night-information come-on notwithstanding, getting the most out of […]


Content Marketing, Marketing Technologies

A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

May 16, 2018

Via: Online Marketing Blog

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has […]


Content Marketing, Marketing Technologies

5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t

May 9, 2018

Via: Online Marketing Blog

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, […]


Content Marketing, Marketing Technologies

How to position your brand as a knowledge centre through content

May 1, 2018

Via: Econsultancy blog

Have you considered how, through content marketing, your brand could be transformed to become a leading informational expert? Positioning your brand by building its authority through the right channels and at the same time educating and providing support and advice? […]


Automation, Marketing Technologies

10 Service Business Essentials that Help You Win Clients with Confidence

April 30, 2018

Via: Copyblogger

Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there […]


Content Marketing, Marketing Technologies

Technical SEO for Content Marketing

April 23, 2018

Via: Target Marketing

Get the eye glaze ready — we’re going to get technical! I get that stuff like technical SEO is the last thing most marketers want to talk about, but I promise we won’t dive too deeply into the geek-speak. Consider […]


Content Marketing, Marketing Technologies

3 Content Marketing Myths and Their Reality-Based Solutions

April 12, 2018

Via: Copyblogger

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of […]


Content Marketing, Marketing Technologies

Make Your B2B Content Marketing Better

April 9, 2018

Via: Target Marketing

If you’ve been underwhelmed by the results of your B2B content marketing, it’s time to re-evaluate your efforts. There may be relatively simple solutions that will improve your results dramatically. Is Your B2B Content Marketing Spread Too Thin? insight into […]


Content Marketing, Marketing Technologies

How to Fix a Broken Content Strategy

March 6, 2018

Via: Duct Tape Marketing

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the […]