The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, shaping a new age in the SERPs.
However, link building is still relevant and has become more crucial than ever.
The best way for search engines to discover new websites is to obtain natural backlinks, according to Gary Illyes, in a Search Off the Record podcast episode. Therefore, it is not only essential to engage in link building but also necessary to invest in manual link building to achieve success.
