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Tag: digital


Marketing Channels, Web Advertising

8 Dos and Don’ts for Keeping Up With SEO

June 26, 2017

Via: Chief Marketer

In the old days of SEO, many of the most common methods to climb the search results ranks involved tricking the system. Often, top websites acted more like repositories for keywords and links rather than helpful online destinations. But today, […]


Marketing Channels, Social Media Marketing

4 Simple Ways to Boost Your Exposure Using Social Media

June 26, 2017

Via: Social Media Today

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]


Big Data, Platforms&Software

4 Reasons Why Marketers Need to Be Careful With Snapchat

June 26, 2017

Via: Social Media Today

As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession among social media marketers for the past few years – and for good […]


Content Marketing, Marketing Technologies

5 Reasons No One Cares About Content Marketing

June 26, 2017

Via: Convince and Convert

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

June 23, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]


Marketing Channels, Web Advertising

How to Optimize Your Website Design with the User in Mind

June 23, 2017

Via: Convince and Convert

Too often, the aesthetics of a website are given more thought than how a user will navigate it. However pretty a site may be, it is useless if users can’t find what they’re looking for. Understanding how your users are […]


Big Data, Platforms&Software

8 Key Tips to Improve Your Instagram Marketing Efforts

June 23, 2017

Via: Social Media Today

If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores – or if you want people to recognize your brand – it’s time to get an […]


Content Marketing, Marketing Technologies

Content Marketing Spend Still Growing

June 22, 2017

Via: Target Marketing

Content marketing is gaining more and more of brand budgets, with 80 percent of marketers investing in it in 2016 — 52 percent of whom were increasing their spend, according to Target Marketing’s recently released study, “Marketing Mix Trends 2010-2016.” […]


Email Marketing, Marketing Channels

4 Free Email Optimization Tools Every Marketer Should Be Using

June 22, 2017

Via: Target Marketing

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email […]


Marketing Channels, Web Advertising

How to Save Money with Social Media

June 22, 2017

Via: Social Media Today

Despite the proliferation of get rich quick schemes on the internet, social media is actually a superb place to practice frugality. The infographic below, created by Companydebt, aims to capture some of the best ways social can help savvy savers live as […]