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Tag: digital


Content Marketing, Marketing Technologies

Why Informative Content Will Make You Think Content Marketing Doesn’t Work

February 21, 2018

Via: Copyblogger

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. Squares are rectangles, but not all […]


Email Marketing, Marketing Channels

The six challenges every email marketer must face

February 21, 2018

Via: Econsultancy blog

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address. Before you add more martech to your stack, have you properly addressed […]


Marketing Technologies, Other technologies

Brands must take responsibility for ensuring transparency in influencer marketing

February 20, 2018

Via: Brand Republic

Last Friday, there was a lot of buzz around the findings of an influencer marketing survey that cast the industry into nervous hand-wringing. It turns out that not only did 71% of those surveyed not realise there were rules around […]


News

Amazon Makes a Move on B2B

February 16, 2018

Via: Chief Marketer

The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C. “They’re making large investments in B2B commerce and if businesses want to compete and maintain their […]


Automation, Marketing Technologies

Amplify Uses Marketing Automation to Boost Engagement

February 16, 2018

Via: Chief Marketer

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts. In the past, Amplify had communicated with loan customers via direct mail. Deploying Salesforce Marketing Cloud enabled it to track various areas of its portfolio it previously […]


Marketing Channels, Traditional Marketing

How to Add Meaning and Purpose to Marketing

February 15, 2018

Via: Chief Marketer

Ensuring your marketing campaigns include purpose and meaning has become even more important to create meaningful relationships with consumers and shoppers to build trust and loyalty. Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the […]


Marketing Technologies, Mobile Marketing

Facebook Messenger: Here’s How to Save New Photos and Videos to Your Device

February 6, 2018

Via: Adweek

By default, when you take a new picture or video in the Facebook Messenger application and send it to another user, the picture or video won’t be saved to your device. However, the app also allows you to turn on […]


News

The GDPR and data portability: What marketers need to know

February 2, 2018

Via: Econsultancy blog

Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know? Well, here’s Article 20 of the GDPR, concerning the right to data portability. The first two paragraphs […]


News

Ad tech vendors offer customers rosy pictures of GDPR compliance

February 1, 2018

Via: Digiday

Any ad tech vendor clinging to the notion that legitimate interest alone will render them compliant for the General Data Protection Regulation may need to think of a plan B — and fast. Less than four months remain until GDPR […]


Marketing Channels, Social Media Marketing

Advertisers are using Facebook’s news-feed revamp to get bigger media budgets

February 1, 2018

Via: Digiday

Advertisers have talked for years about going all-in on paid Facebook ads, and some believe they are closer than ever to securing larger budgets to do it, following the social network’s announcement that its news feed would prioritize what family […]