If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.”
This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience.
However, if “Content is King,” then data is an omnipotent force directing the King’s every move.
This is particularly the case with digital marketing, where nearly all interactions and engagements can be monitored, analyzed, and optimized.
