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Category: News


News

5 Influencer Marketing Trends That Are Changing the Game

May 23, 2017

Via: Chief Marketer

There are many tried and true strategies when it comes to generating sales online. But with the nonstop growth in influencer popularity (whether it’s a social media personality, a blogger with a killer fan base, or both) influencer marketing has […]


News

Marketers warned against placing too much trust in algorithms

May 19, 2017

Via: Brand Republic

Kelly Williams, managing director of commercial at ITV, told the Media360 conference in Brighton yesterday that he struggled to understand why marketers would “hand over the welfare of their brand to an algorithm”. He said: “I see marketing directors cherish […]


News

6 Tips for a Successful Remarketing Campaign

May 17, 2017

Via: Target Marketing

Who has a better chance of becoming a paying customer — a random user who is searching for relevant goods and services, or someone who was one click away from actually making a purchase on your website? The answer to […]


News

How Adidas uses digital to enable powerful experiences

May 16, 2017

Via: Econsultancy blog

While the first day of Adobe Summit was all about brand experiences, the second was centred around the emotions that they evoke. According to John Mellor, the VP of Strategy and Marketing at Adobe, emotion is the currency of experience. […]


News

Amazon tries its hand at influencer affiliate marketing

April 6, 2017

Via: Econsultancy blog

Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed […]


News

A luxury retailer increased sales 171% with smart retargeting

March 28, 2017

Via: Digiday

Outlaw Willie Sutton was once asked why he robbed banks. His reply? “Because that’s where the money is.” Straightforward common sense like that is unusual in digital advertising. For instance, we often fail to consider the type of device, the […]


News

Is the subscription commerce boom over?

March 27, 2017

Via: Econsultancy blog

One of the hottest trends in online retail in the past several years has been subscription commerce. Much of the boom has been fueled by the rise of subscription box services that deliver products on a regular basis in a pretty little […]


News

What skills do employers look for when hiring digital marketers?

March 20, 2017

Via: Econsultancy blog

From search and social to data and content, professionals can now specialise in various strands of the industry. As shown in the Career and Salary Survey Report, salaries within digital are largely increasing as a result. But with an expanding […]


Marketing Technologies, News, Other technologies

Mobile budgets widely tipped by marketers to grow despite privacy concerns

March 13, 2017

Via: Brand Republic

Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed (45%) anticipate growth in excess of 25%. But 36% said consumer privacy […]


News

Are Today’s Marketers Still Loyal To Loyalty Programs?

November 18, 2016

Via: Direct Marketing News

Loyalty programs are long-standing practices within the marketing industry, but are marketers moving away from this time-honored tradition? Loyalty and engagement solution provider CrowdTwist and marketing community organizer Brand Innovators conducted a poll earlier this year to take a closer […]