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Category: News


Email Marketing, Marketing Channels, News

5 Questions About 2018 Email Marketing Research

July 18, 2018

Via: Convince and Convert

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the […]


Marketing Technologies, News, Other technologies

4 Steps for Influencing Merchandising Events’ Success

July 13, 2018

Via: Adweek

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case […]


News

The best digital marketing stats we’ve seen this week

July 6, 2018

Via: Econsultancy blog

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days. This roundup includes news about email open rates, app installs, digital transformation projects, and lots […]


Marketing Technologies, News, Other technologies

Influencer marketing agency Pulse says “regulation needs to happen”

July 5, 2018

Via: Econsultancy blog

Authenticity is a key component of influencer marketing. Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely […]


News

How to Rally Around ROI & Prioritize Your Digital Marketing Efforts in the Face of Budget Cuts

July 2, 2018

Via: Online Marketing Blog

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to […]


News

5G is coming and will change digital advertising in more ways than you think

June 29, 2018

Via: Digiday

4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous […]


Marketing Technologies, News, Other technologies

5 Ways Direct Mail Can Give You a Marketing Advantage

June 28, 2018

Via: Target Marketing

Direct mail has consistently performed well for many years, providing the results marketers need. However, not all direct mail is the same. There are things you can do to gain an advantage over your competitors. Are your results as good […]


News

Twitter Acquired Security Technology Outfit Smyte

June 25, 2018

Via: Adweek

Twitter giveth, and Twitter taketh away—quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology company that specializes in safety, spam and security issues. […]


News

The best digital marketing stats we’ve seen this week

June 15, 2018

Via: Econsultancy blog

There’s a whiff of AI and automation in this week’s digital stats roundup, as well as a bit of World Cup crowbarred in. Of course, there’s more available in Econsultancy’s Internet Statistics Compendium. WPP revenue down 3.4% for Jan-April The […]


News

The best digital marketing stats we’ve seen this week

June 8, 2018

Via: Econsultancy blog

It’s a rather hefty round-up of stats this week, so do get comfortable. There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more! 93% of […]