Category: News

April 26, 2024

Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire and marketing genius Elon Musk fired the newly formed content and marketing team one year after he begrudgingly said he […]

April 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This […]

April 19, 2024

WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just […]

April 16, 2024

Despite fears of a recession and the challenges presented by ongoing inflation, revenue spent on digital advertising grew at a healthy pace in 2023, both overall and in many key areas, such as video and retail media, according to the […]

April 15, 2024

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top […]

April 12, 2024

MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem […]

April 5, 2024

What’s really going on with generative AI and marketing? We wanted to know, so we went straight to the source and asked. No surprise, generative AI said a lot is going on — 73% of companies use generative AI in […]

April 4, 2024

Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, […]

March 20, 2024

As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone […]

March 2, 2024

Every marketing professional today knows the rules of the game are shifting at the breakneck speed of technological innovation, making it harder to focus on the fundamentals that will maximize success. Obviously, there’s never one secret sauce that guarantees big […]

February 27, 2024

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]

February 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s […]

February 26, 2024

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client […]

February 23, 2024

Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message […]

February 22, 2024

Inflation is hitting everywhere, even your ad auctions. This year, the contributors offer guidance on navigating these increasing costs. Some note that directly seeking lower cost-per-click (CPC) prices may not be the answer. The advice includes: Validate and own your […]

February 15, 2024

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and […]

February 14, 2024

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]

February 14, 2024

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]

February 13, 2024

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a […]

February 13, 2024

While many brands are sending out discount codes to try to get lucky this Valentine’s Day, the most successful marketers will achieve real brand love through more traditional means: good, old-fashioned courtship. Now, I’m not suggesting we throw out the […]