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Category: News


News

Why Brands Like Shiny New Objects

September 18, 2018

Via: Target Marketing

While hanging onto shiny new objects may be the death trap for racoons, it’s just the opposite for brands. Brands like shiny new objects because customers do, too. Price, convenience, quality, variety and even good customer service is not enough […]


News

15 Ways to Trim Marketing Budgets

September 18, 2018

Via: Chief Marketer

Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar and prove every dollar’s effectiveness. Here’s a sampling of council members responses: Send a personal note Now that […]


News

Why Programmatic Provides a Better Digital Marketing Landscape

September 18, 2018

Via: Adweek

Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The […]


News

Study Finds 83% of Americans Are Likely to Buy a Product or Service When This Happens

September 17, 2018

Via: Convince and Convert

83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of […]


News

How B2B Brands Can Leverage MarTech Customer Success Teams to Reach Their Goals

September 14, 2018

Via: Target Marketing

When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face […]


News

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

September 14, 2018

Via: Online Marketing Blog

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. Americans are changing their relationship […]


News

5 Marketing Capabilities for Customer-Centric Digital Transformation

September 13, 2018

Via: Target Marketing

A couple of months ago we discussed what marketing capabilities are needed for a digital transformation. We narrowed the scope of the answer to just technology-related capabilities. Let’s now address the additional capabilities required to transform a traditional marketing organization […]


News

The best digital marketing stats we’ve seen this week

September 7, 2018

Via: Econsultancy blog

This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more on top of that. Let’s get down to business. Over half of teens are influenced […]


News

Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

August 31, 2018

Via: Online Marketing Blog

Facebook moves to rate users on trustworthiness: report Facebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Machine learning reveals crazy […]


News

How Do Agencies Succeed in Changing Times?

August 30, 2018

Via: Target Marketing

I love the marketing and advertising industry. And like other industries, it appears to be in a constant state of flux. So why do some advertising agencies succeed while others fail? In business school you’re taught the concept of competitive […]