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Tag: marketing


Content Marketing, Marketing Technologies

Marketing Copywriting: Does ‘Anal Retentive’ Have a Hyphen?

May 14, 2018

Via: Target Marketing

There are many stellar copywriters out there. And there are equally great editors. But can we please have a marketing copywriting style guide? You see, there appear to be (too) many discussions around the all-important matter of how many spaces […]


Marketing Technologies, Other technologies

4 Tips for Maximizing Trade Show Marketing With Digital

April 27, 2018

Via: Chief Marketer

Live event marketing campaigns like trade shows are expensive endeavors. In 2015, U.S. trade shows as an industry generated more than $12.6 billion in revenue. Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets […]


Automation, Marketing Technologies

Marketing Stack From Hell

April 5, 2018

Via: Target Marketing

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the simplicity required for utility. “Simple can be harder than complex,” Jobs said. “You have to work hard to get your thinking clean to make it simple. […]


Big Data, Customer Data

Security Is Part of the Customer Experience in Marketing

April 4, 2018

Via: Target Marketing

As companies work to define an exceptional customer experience, my guess is few of them think about the security of the customer and their personally identifiable information (PII). While consumers are willing to trade privacy for convenience, is it incumbent […]


Marketing Technologies, Other technologies

The State of Omnichannel Marketing

April 4, 2018

Via: Target Marketing

The customer journey crosses many channels. But until recently, most industries treated each channel discreetly, as individual silos. We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and […]


Marketing Technologies, Other technologies

The Good and Bad of B2B Influencer Marketing

April 3, 2018

Via: The Content Strategist

In July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze with makeup. It’s perfectly lit against a lush brown backdrop. Over her ears rest a pair […]


News

What marketers need to know about the launches at MWC 2018

April 3, 2018

Via: Brand Republic

Only time will tell which of the new smartphones will win over consumers, however, here’s some of the key trends from the show that marketers need to know to ensure they get the most out of their mobile strategy in […]


Marketing Channels, Traditional Marketing

6 Pieces of Marketing Advice You Can Actually Use

April 2, 2018

Via: Convince and Convert

With 2018 in full swing, marketers should be thinking about way to level-up their strategies. And as much as we wish it would, money (and a marketer’s budget) doesn’t grow on trees. You probably don’t have the budget for cash-consuming […]


Big Data, Customer Data, Marketing Technologies, Other technologies

How to Analyze Your Competitors and Reverse-Engineer Their Sales Process

April 2, 2018

Via: Aberdeen Essentials

For the entrepreneur looking to enter (and hopefully disrupt) a specific industry, there’s a lot to know and learn. Perhaps most importantly, you need to quickly determine the needs of your target consumers, and figure out exactly what your competition […]


Marketing Channels, Web Advertising

Website Marketing How-To: The Secret to Building a Successful B2B Website

March 30, 2018

Via: Target Marketing

What if I told you that there really is one secret — a silver bullet — that all but guarantees your B2B website marketing will be successful? And by successful, I mean it will generate a positive ROI, differentiate your […]