Tag: marketing

April 26, 2024

Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire and marketing genius Elon Musk fired the newly formed content and marketing team one year after he begrudgingly said he […]

April 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This […]

April 24, 2024

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock […]

April 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing […]

April 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But […]

April 22, 2024

Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched […]

April 15, 2024

Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than […]

April 12, 2024

MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem […]

April 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop […]

April 5, 2024

What’s really going on with generative AI and marketing? We wanted to know, so we went straight to the source and asked. No surprise, generative AI said a lot is going on — 73% of companies use generative AI in […]

April 3, 2024

Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to two primary reasons: Many […]

April 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an […]

March 28, 2024

A transformative shift is happening, and it’s not AI. The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence, you can forever enhance your brand’s storytelling. The goals and roles of content marketing […]

March 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to […]

March 27, 2024

WordPress 6.5 has been postponed because of disagreements over a new feature that would have required some websites to download a plugin in order to keep them functioning. Font Directory Problem What derailed the 6.5 release is a new Font […]

March 26, 2024

Webinars can be an invaluable tool for marketers. When done right, they can: Act as great content for your brand. Build your brand as an authority in your industry Generate leads based on your ideal audience. Be repurposed as evergreen […]

March 20, 2024

As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone […]

March 18, 2024

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]

March 15, 2024

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to […]

March 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. […]