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Tag: marketing


Marketing Technologies, Other technologies

12 Ways to Ignite Your B2B Marketing

August 17, 2017

Via: Online Marketing Blog

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance […]


Marketing Channels, Traditional Marketing

How to Unleash the Power of Storytelling in Marketing

August 17, 2017

Via: Chief Marketer

There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

August 16, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]


Marketing Channels, Web Advertising

How to Optimize Your Website Design with the User in Mind

August 16, 2017

Via: Convince and Convert

Too often, the aesthetics of a website are given more thought than how a user will navigate it. However pretty a site may be, it is useless if users can’t find what they’re looking for. Understanding how your users are […]


Big Data, Platforms&Software

8 Key Tips to Improve Your Instagram Marketing Efforts

August 16, 2017

Via: Social Media Today

If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores – or if you want people to recognize your brand – it’s time to get an […]


Marketing Technologies, Other technologies

What influencer marketing really costs

August 15, 2017

Via: Digiday

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into […]


Marketing Technologies, Mobile Marketing

B2B Marketers Need to Consider User Experience in Mobile

August 15, 2017

Via: Chief Marketer

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. “I’ve seen a lot of B2B marketers struggle with creating a useful app that people want to come back and use,” notes Mike […]


Content Marketing, Marketing Technologies

Why Attribution Matters in Content Marketing

August 15, 2017

Via: Target Marketing

Why does attribution matter in content marketing? Money, that’s why. More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care about business outcomes, and you need to be able to […]


Marketing Channels, Traditional Marketing

Customers Should Be the Focus of Your B2B Story

August 14, 2017

Via: Chief Marketer

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]


Content Marketing, Marketing Technologies

10 Easy Ways to Measure the Effectiveness of Your Content

August 14, 2017

Via: Social Media Today

Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down? Actually, I […]