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Tag: marketing


Content Marketing, Marketing Technologies

Using Content to Bridge the Sales-Marketing Divide

January 15, 2018

Via: Target Marketing

Too often in content marketing circles — and marketing circles in general — we see a separation between the work marketers do and what their counterparts in the sales department do. That’s not healthy. Combating that issue can be a […]


Content Marketing, Marketing Technologies

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

January 15, 2018

Via: Online Marketing Blog

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital […]


News

What Facebook’s news feed changes mean for brands and publishers

January 12, 2018

Via: Brand Republic

Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands. In a post last night, Facebook announced that it would be introducing changes to its news […]


Email Marketing, Marketing Channels

Metrics That Matter: Email Benchmarks for 2018

January 12, 2018

Via: Target Marketing

Last month, I shared a collection of retail industry benchmarks to help with 2018 planning, and noted the fact that email has grown significantly to 3.7 billion users in 2017. As we enter the new year, it’s also an ideal time to review […]


Marketing Technologies, Other technologies

How to Save Money on Postage

January 11, 2018

Via: Target Marketing

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment typically exceeds most other forms of marketing. However, inefficient list targeting and poor mail piece design can cost you […]


Marketing Channels, Traditional Marketing

The Best of 2018 Influencer Marketing Trends

January 11, 2018

Via: Chief Marketer

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends articles on the subject. While recovering from holiday festivities, we took time to review many of these articles to serve up […]


Content Marketing, Marketing Technologies

How to Create Local Content for Local SEO

January 10, 2018

Via: Duct Tape Marketing

Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where […]


Marketing Technologies, Other technologies

An inflection point for the real-time display advertising market

January 10, 2018

Via: Digiday

The information technology revolution has created a tremendous amount of change in how markets function today. Online marketplaces are complex platforms that can be “designed” and “engineered” through the different levers that a platform controls. In this process, there are […]


Marketing Channels, Web Advertising

How to Use Google AdWords for Local Businesses

January 9, 2018

Via: Duct Tape Marketing

Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is […]


Content Marketing, Marketing Technologies

Individualization Is the New Personalization — AI Meets Content Marketing in 2018

January 8, 2018

Via: Target Marketing

How we navigate the universe is decidedly omnichannel, so one digital platform or touchpoint does not bear more influence on customer purchases than another. Instead, how and why consumers engage and take action is tightly tied to their interests as […]