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How to fix a huge traffic drop after rebranding

April 22, 2024

Via: Search Engine Land

Category:

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong.

But don’t panic.

Both branded and non-branded traffic can be recovered. It depends on the cause of the loss and what you do next.

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