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Tag: social media


Marketing Channels, Social Media Marketing

5 Ways to Get More Bang for Your Social Media Buck

September 19, 2018

Via: Adweek

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media […]


News

Why Programmatic Provides a Better Digital Marketing Landscape

September 18, 2018

Via: Adweek

Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The […]


Marketing Channels, Social Media Marketing

How Should Businesses Cope With Social Media Churn?

August 24, 2018

Via: Adweek

One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top challenges facing 24 percent of social media […]


Content Marketing, Marketing Technologies

5 Tips to Liven Up Your Written Marketing Content

August 6, 2018

Via: Online Marketing Blog

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and […]


Marketing Channels, Social Media Marketing

Social Media Can’t Be Your Only VoC Strategy

July 17, 2018

Via: Target Marketing

For customers, conversations with brands are never more than a click away. Social media is opening up more direct channels for communication between brands and consumers than ever before. And savvy brands know to use platforms like Facebook and Instagram […]


Marketing Technologies, News, Other technologies

4 Steps for Influencing Merchandising Events’ Success

July 13, 2018

Via: Adweek

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case […]


Digital Media & Mobile, Media

5 Reasons to Stop Posting Hype on Social Media

July 10, 2018

Via: Entrepreneur

I’m sure you’ve seen the fancy cars, houses and wads of cash that social media influencers love to flaunt. In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

How Retailers are Missing the Mark with Shoppers

July 10, 2018

Via: Chief Marketer

Consumers are continuously changing the way they shop. They have high expectations for speed and convenience, they consult social media for ideas and inspiration and they’ve become very comfortable making transactions on mobile. These dynamic shifts in consumer behavior are […]


Digital Media & Mobile, Media, Television

What AT&T-Time Warner decision means for advertising

June 13, 2018

Via: Ad Age

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]


Marketing Channels, Web Advertising

SEO Best Practices: Hashtags or Keywords?

June 12, 2018

Via: Target Marketing

With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add to their social media posts. Hashtags, although useful, are not the same as the venerable search keywords and […]