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Tag: social media


Marketing Channels, Social Media Marketing

20 Awesome Examples Of Social Media Marketing

March 15, 2024

Via: Search Engine Journal

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to […]


Marketing Channels, Social Media Marketing

Meta announces major updates to Advantage+ and Shopping Ads

March 13, 2024

Via: Search Engine Land

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]


Marketing Channels, Social Media Marketing

YouTube unveils 4 new features, including Tagged Product error notifications

March 13, 2024

Via: Search Engine Land

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips […]


Content & SEO, Marketing Channels, Social Media Marketing

13 ways SEO and social media teams can work together

March 6, 2024

Via: Search Engine Land

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and […]


Marketing Channels, Social Media Marketing

TikTok launches monthly trends round-up series, including content tips

March 1, 2024

Via: Search Engine Land

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and […]


Big Data, Platforms & Software

How to reach new audiences with multi-platform search advertising

February 29, 2024

Via: Search Engine Land

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new […]


Marketing Technologies, Mobile Marketing

YouTube expands free editing app to 13 new markets

February 28, 2024

Via: Search Engine Land

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]


Editorial

Move over search engines, social media platforms are taking over

February 27, 2024

Via: Camila Mendes

We’re slowly seeing the migration from the Internet age to the Social Media age, with increasing reliance on platforms like TikTok, Facebook, and Instagram as the primary information source for Gen Z consumers. Thanks to content creators spanning the full […]


Advertising Technology, Mobile Marketing

Mobile Advertising in 2024: The Essential Guide

February 23, 2024

Via: Martech Zone

The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]


Marketing Channels, Social Media Marketing

Instagram expands Creator Marketplace to help brands find creators for ads

February 22, 2024

Via: Search Engine Land

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]


Marketing Channels, Social Media Marketing

Instagram pilots background editing tool and in-stream ordering

February 21, 2024

Via: Search Engine Land

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]


Marketing Channels, Social Media Marketing

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

February 20, 2024

Via: Search Engine Land

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]


Marketing Channels, Social Media Marketing

80% of influencers fail to disclose advertising content, putting brands at risk

February 19, 2024

Via: Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]


Content & SEO, Marketing Channels

9 SEO Tips to Help You Rank No. 1 on Google in 2024

February 16, 2024

Via: Entrepreneur

Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential […]


Marketing Channels, Web Advertising

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]


Marketing Channels, Social Media Marketing

Meta advertisers can avoid 30% Apple service charge for boosted posts

February 15, 2024

Via: Search Engine Land

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to […]


News

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

February 15, 2024

Via: Search Engine Journal

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and […]


Marketing Channels, Social Media Marketing

Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

February 9, 2024

Via: Search Engine Land

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to […]


News

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

February 8, 2024

Via: Search Engine Land

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]


Marketing Channels, Web Advertising

Here’s why PPC now looks more like paid social and what it means

February 8, 2024

Via: Search Engine Land

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” […]