Tag: social media

Marketing Channels, Social Media Marketing

Social Media Can’t Be Your Only VoC Strategy

July 17, 2018

Via: Target Marketing

For customers, conversations with brands are never more than a click away. Social media is opening up more direct channels for communication between brands and consumers than ever before. And savvy brands know to use platforms like Facebook and Instagram […]

Marketing Technologies, News, Other technologies

4 Steps for Influencing Merchandising Events’ Success

July 13, 2018

Via: Adweek

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case […]

Big Data, Customer Data, Marketing Channels, Social Media Marketing

How Retailers are Missing the Mark with Shoppers

July 10, 2018

Via: Chief Marketer

Consumers are continuously changing the way they shop. They have high expectations for speed and convenience, they consult social media for ideas and inspiration and they’ve become very comfortable making transactions on mobile. These dynamic shifts in consumer behavior are […]

Marketing Channels, Web Advertising

SEO Best Practices: Hashtags or Keywords?

June 12, 2018

Via: Target Marketing

With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add to their social media posts. Hashtags, although useful, are not the same as the venerable search keywords and […]

Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

6 Shortcuts to Speed Up Your Social Media Scheduling Process

June 12, 2018

Via: BufferSocial

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this […]

Marketing Channels, Social Media Marketing

LinkedIn or Out: Customer Service Fail Is a CX Fail

June 8, 2018

Via: Target Marketing

Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not as kind to LinkedIn as it might have been. I was rather caustic at LinkedIn’s repeated efforts […]

Marketing Technologies, Other technologies

4 Top SEO Areas to Measure

May 31, 2018

Via: Target Marketing

Top SEO indications of marketing success range from site traffic to revenue generation. The details can help marketers decide what to do in the “4 Key Areas You Should Measure for SEO.” That article in Search Engine Journal on Tuesday […]

Big Data, Content Marketing, Customer Data, Marketing Technologies

Building a Better Brand Through Data-Driven Social Visuals

May 31, 2018

Via: Adweek

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful statistics can help provide the necessary context to inspire action and change. These particular stats were shared […]

Marketing Channels, Social Media Marketing

4 Influencer Marketing Tips to Get CMOs Started

May 29, 2018

Via: Target Marketing

Getting started in influencer marketing interests CMOs, but scares them, too. So here are four easy influencer marketing tips to get started in the social media milieu. CMOs know influencer marketing is mostly a branding tool that eMarketer predicts will […]

Marketing Channels, Social Media Marketing

The best social stories and campaigns from April 2018

May 1, 2018

Via: Econsultancy blog

It’s been a busy month for brands on social media, let’s take a look at some of the best stories and campaigns from April 2018. Featuring April Fool’s Day, Kanye West, Facebook (surprise, surprise), Coachella and more. April Fool’s Day […]