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Tag: social media


Automation, Marketing Technologies

Are Marketers Ready for Artificial Intelligence?

October 10, 2017

Via: Aberdeen Essentials

“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am […]


Marketing Channels, Web Advertising

How to Optimize Your YouTube Channel

October 10, 2017

Via: Social Media Today

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]


Marketing Technologies, Other technologies

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

October 9, 2017

Via: Social Media Today

Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being […]


Marketing Channels, Social Media Marketing

Facebook Adds More Active Indicators to Prompt Real-Time Interaction

September 22, 2017

Via: Social Media Today

As part of their ongoing effort to get people engaging on Facebook more often, Facebook’s looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active. The latest variation […]


Marketing Channels, Social Media Marketing

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature

September 18, 2017

Via: Social Media Today

In early 2017, Instagram announced its new multiple-image posting feature, also called a ‘carousel’. The option enables you to post up to 10 photos in a slideshow or album, which provides a range of new options – particularly for brands and businesses. Along with […]


Content Marketing, Marketing Technologies

Make Your LinkedIn Company Page Stand Out with Visuals

September 18, 2017

Via: Social Media Today

Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn: “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image […]


Marketing Channels, Social Media Marketing

5 Tips for Handling Negative Feedback on Social Media

September 15, 2017

Via: Social Media Today

The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one […]


Marketing Channels, Social Media Marketing

Is Social Media a Good Thing or a Bad Thing?

September 13, 2017

Via: Social Media Today

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”Both of […]


Marketing Channels, Social Media Marketing

How to Use Social Media to Stay in Touch Before, During, and After a Disaster

September 8, 2017

Via: Social Media Today

I’m writing this article from Beaverton Oregon, one of the tech suburbs of Portland. As I do so, my wife and our family are still trying to get updates on family members in Houston area nursing homes to make sure […]


Marketing Channels, Web Advertising

Google Provides New Ways to Enhance Your Brand’s Appearance in Search

September 8, 2017

Via: Social Media Today

Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves. As you can see here, new options have been added which […]