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How brands can navigate pre-election chaos on social media

June 24, 2024


The political divide in the U.S. is well-documented. The Pew Research Center says a growing number of Republicans and Democrats view people in the opposite party as “more closed-minded, dishonest, immoral, and unintelligent than other Americans.” In 2020, we saw how this divide played out on social media, as political echo chambers led to significant ideological segregation in news exposure during the election.

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