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Tag: social media


Content Marketing, Marketing Technologies

Make Your LinkedIn Company Page Stand Out with Visuals

September 18, 2017

Via: Social Media Today

Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn: “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image […]


Marketing Channels, Social Media Marketing

5 Tips for Handling Negative Feedback on Social Media

September 15, 2017

Via: Social Media Today

The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one […]


Marketing Channels, Social Media Marketing

Is Social Media a Good Thing or a Bad Thing?

September 13, 2017

Via: Social Media Today

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”Both of […]


Marketing Channels, Web Advertising

Google Provides New Ways to Enhance Your Brand’s Appearance in Search

September 8, 2017

Via: Social Media Today

Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves. As you can see here, new options have been added which […]


Marketing Channels, Social Media Marketing

How to Use Social Media to Stay in Touch Before, During, and After a Disaster

September 8, 2017

Via: Social Media Today

I’m writing this article from Beaverton Oregon, one of the tech suburbs of Portland. As I do so, my wife and our family are still trying to get updates on family members in Houston area nursing homes to make sure […]


Marketing Channels, Social Media Marketing

The best social media stories and campaigns from August 2017

September 7, 2017

Via: Econsultancy blog

Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy. Anyway, let’s journey back and take a look at the […]


Big Data, Platforms&Software

WhatsApp Announces New Business Tools, Paid Enterprise Options

September 7, 2017

Via: Social Media Today

WhatsApp is taking its next steps towards monetization, with the hugely popular messaging app announcing a range of new features designed to better facilitate business use. First off, WhatsApp has officially announced their new business profiles, which started appearing ‘in […]


Content Marketing, Marketing Technologies

Why Earned Media is Vital for Content Marketing Success

September 6, 2017

Via: Social Media Today

“Your reputation precedes you.” This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything. First impressions count, especially when you’re fighting against a sea of competitors all struggling for […]


Marketing Channels, Social Media Marketing

5 Key Social Media Metrics to Measure

September 5, 2017

Via: Social Media Today

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front […]


Content Marketing, Marketing Technologies

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

August 30, 2017

Via: Social Media Today

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy. That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content […]