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Tag: social media


News

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

February 8, 2024

Via: Search Engine Land

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]


Marketing Channels, Web Advertising

Here’s why PPC now looks more like paid social and what it means

February 8, 2024

Via: Search Engine Land

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” […]


News

YouTube Launches New RSS Feed Integration For Podcasters

February 7, 2024

Via: Search Engine Journal

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]


Marketing Channels, Social Media Marketing

Meta Will Label AI Images Across Facebook, Instagram, & Threads

February 6, 2024

Via: Search Engine Journal

Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]


Marketing Channels, Social Media Marketing

LinkedIn Rolls Out New AI Features To Make Networking Easier

February 6, 2024

Via: Search Engine Journal

LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to expand their networks. The new features use AI to streamline […]


Marketing Channels, Social Media Marketing

Social Media Should Not Fall Under “Other Duties As Assigned”

February 5, 2024

Via: Search Engine Journal

The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad […]


Marketing Channels, Web Advertising

4 advanced GPT-4 capabilities to level up your PPC efforts

February 1, 2024

Via: Search Engine Land

The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to tackle, such as figuring out which existing domain […]


Marketing Channels, Social Media Marketing

LinkedIn launches Website Actions to simplify action tracking

February 1, 2024

Via: Search Engine Land

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking […]


Marketing Channels, Social Media Marketing

Dealing with Social Media Trolls: Community Management Best Practices

February 1, 2024

Via: Convince and Convert

Dealing with social media trolls? Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? Update your Social Media Community Management Guardrails! While having a guidelines document is essential when it comes […]


News

How media partners can communicate brand momentum in 2024

January 31, 2024

Via: Marketing Dive

As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, and overall brand momentum that remain the factors that can secure partners on media plans. These three […]


Marketing Channels, Social Media Marketing

How Social Media Marketers Can Manage Multiple Projects Efficiently

January 31, 2024

Via: Convince and Convert

Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to […]


News

YouTube Announces 4 New Studio Features For Creators

January 31, 2024

Via: Search Engine Journal

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. […]


News

Google search revenue rises to $48 billion, total ad revenue up 11%

January 30, 2024

Via: Search Engine Land

Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. […]


News

Marketing playbook: Breaking down industry trends to follow in 2024

January 26, 2024

Via: Marketing Dive

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]


Marketing Channels, Web Advertising

YouTube advertising: The ultimate guide

January 25, 2024

Via: Search Engine Land

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube, it also offers highly lucrative marketing tools: retargeting video […]


News

Do You Need a PR or Marketing Professional? Here’s the Difference

January 11, 2024

Via: Entrepreneur

So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is usually one of two things. They are either looking to boost their revenue and make more money or trying […]


Marketing Channels, Social Media Marketing

Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth

January 11, 2024

Via: Martech Zone

Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and […]


Marketing Channels, Social Media Marketing

TikTok is restricting hashtags in Creative Center

January 10, 2024

Via: Search Engine Land

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential […]


News

8 predictions for 2024 as marketing seeks a new normal

January 9, 2024

Via: Marketing Dive

Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflation, which could lead CMOs to loosen their purse […]


News

If You Want Your Business to Succeed, Get Gen Z to Like You — How Gen Z Will Impact Business and Marketing Decisions in 2024

January 9, 2024

Via: Entrepreneur

Generation Z, born between 1996 and 2015, holds a whopping $150 billion in global buying power, constituting 32% of the world’s population. This explains why digital marketers are rushing to adapt their strategies for this unique generation. To effectively reach […]