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Tag: social media


Marketing Channels, Social Media Marketing

Six mistakes social customer service teams should avoid

April 25, 2018

Via: Econsultancy blog

Social media has revolutionised the way brands deal with customer service. Now, many people don’t think twice about messaging a brand on Facebook and Twitter – often doing so long before they pick up the phone or speak to an […]


Marketing Channels, Social Media Marketing

Social Media Marketing Benchmarks: What Works & Where to Focus

April 11, 2018

Via: Online Marketing Blog

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable. As I said before, social […]


Big Data, Customer Data, Marketing Technologies, Other technologies

How to Analyze Your Competitors and Reverse-Engineer Their Sales Process

April 2, 2018

Via: Aberdeen Essentials

For the entrepreneur looking to enter (and hopefully disrupt) a specific industry, there’s a lot to know and learn. Perhaps most importantly, you need to quickly determine the needs of your target consumers, and figure out exactly what your competition […]


Big Data, Customer Data

Turning Empowered Customers into Brand Enthusiasts: A Case for Customer-Centric Corporate Strategy

March 8, 2018

Via: Aberdeen Essentials

Customer experience standards set by e-commerce giants like Amazon and eBay necessitate  the enhancement of order fulfillment processes to ensure customer satisfaction and increase loyalty. While there are reservations about omni-channel’s potential to drive profitability, intelligent omni-channel order management and […]


Content Marketing, Marketing Technologies

Boston Write Now: Content Marketing Insight from Pros

March 7, 2018

Via: Aberdeen Essentials

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. At Boston Content’s […]


Marketing Technologies, Other technologies

The Financial Value of Recruitment Marketing

February 26, 2018

Via: Aberdeen Essentials

In 2018, Recruitment Marketing is hitting its stride. More HR departments are recognizing the strategic value of using a talent pipeline model for vetting and hiring. But while HR is realizing the value of Recruitment Marketing, investing in the necessary […]


Content Marketing, Marketing Technologies

Yes, There Is Power in Your Marketing Humor

February 8, 2018

Via: Convince and Convert

When given a choice, I choose to laugh, no matter the situation, as long as kindness prevails. With that said, I have been told that my professional voice is memorably unprofessional—perceived as advantageous or dangerous, depending on the recipient’s sense […]


Marketing Channels, Social Media Marketing

Facebook’s Impact on Travel Marketing

January 22, 2018

Via: Target Marketing

For travel and hospitality marketers who don’t have much of a paid marketing budget, Facebook’s demotion of brand and publisher posts in the News Feed may hit hard. Here are a few ideas about what to do. The obvious measure […]


Marketing Channels, Social Media Marketing

20 Top Social Media Tools to Try in 2018

January 17, 2018

Via: BufferSocial

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 […]


Marketing Channels, Social Media Marketing

Facebook Punishes Engagement-Begging Marketers

January 5, 2018

Via: Target Marketing

Jay-Z may be able to ask “Can I get a woop, woop?!” But Facebook says marketers who ask fans to vote, like or share a post will be demoted in News Feeds. So dictated the rule handed down by Facebook […]