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Google Ads rolls out new design to all markets on Aug. 30

Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users.

The big picture. First launched in 2023, the new Google Ads design overhauls how the product is organized, aiming to make tools and features easier to find while retaining existing functionality.

Why it matters. Advertisers have shown a preference for the updated look based on sustained usage during the initial rollout, according to Google. The company says the changes will streamline workflow for both new and experienced users.

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