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Why Direct Mail Control Packages Fatigue

September 13, 2017

Almost every direct mail control package will fatigue at some point. The question is simply this: why? Today, I offer my insight and perspective about why winning packages slowly fatigue, and how you can get ahead of the inevitable downward […]


3 Simple Ways to Protect Your Content on Social Media

September 6, 2017

Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that […]


Integrating Video Marketing Into Your Content Strategy: Do’s and Don’ts

August 31, 2017

Truly powerful content marketing consists of more than just blog posts. In order to make your content stand out and engage users, you need to create content in a variety of formats. Video is a major part of the equation. […]


Marketing Channels, Web Advertising

How to Optimize Your YouTube Channel

September 15, 2017

Via: Social Media Today

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]


Marketing Channels, Social Media Marketing

5 Tips for Handling Negative Feedback on Social Media

September 14, 2017

Via: Social Media Today

The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one […]


Marketing Technologies, Other technologies

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

September 14, 2017

Via: Social Media Today

Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being […]