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LATEST PUBLICATIONS



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Is Content Marketing Really Worth It?

January 9, 2017

Is content marketing really worth it? You publish an article, some people read it, maybe they like it, and then what? Do they volunteer to get tattoos of your logo on their foreheads? Do they open their wallets and let […]


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How Haters Inspire Powerful Content

December 30, 2016

We all know the power of content to acquire new customers.But what about keeping the ones we already have? A whopping 40% of B2B business is from existing customers, yet only 2% of budget is allocated to keeping those customers […]


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How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

December 9, 2016

If you’re a B2B marketer, you may feel similar desperation looking at your marketing channels. It seems like every route between you and your audience is getting blocked or traffic jammed. Organic social visibility is way down: Each Facebook post […]


Marketing Technologies, Other technologies

Five implications of Android Instant Apps for marketers

January 12, 2017

Via: Econsultancy blog

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL. Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly […]


Marketing Technologies, Other technologies

The Secret to Executing a Successful Agile Marketing Plan

January 11, 2017

Via: Adweek

At a time of depleting attention spans and constant distractions thanks to social media and smartphones, business-to-business and business-to-consumer brands have a small window of opportunity to capture a consumer’s or fellow businesses’ attention. Those that are able to implement the most […]


Big Data, Customer Data

Five things marketers do to improve customer experience

January 11, 2017

Via: Econsultancy blog

How are marketers carrying out customer experience improvements? We discussed this topic at our latest roundtable discussions. Of course, we are quite familiar with what the customer experience leaders are doing to satisfy and delight their customers: Amazon provides lightning-fast delivery at […]