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LATEST PUBLICATIONS



These 4 Quick Wins Can Boost Your Customer Count and Revenue

September 29, 2023

Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system. Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze […]


7 Link Building Tips For Beginners

September 21, 2023

Category: News

I know, my poor link builder n00bs. It’s brutal out there. But I got you! I’m Bibi the Link Builder and I’ve been building backlinks since the days of yore. I’ve trained a horde of wide-eyed newbies for my agency […]


Four Sources for Finding New B2B Sales

September 12, 2023

Category: News

There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do […]


Email Marketing, Marketing Channels

57% of enterprise marketers use AI in email campaigns, survey says

September 27, 2023

Via: Marketing Dive

Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can drive efficiency by making it easy to […]


Automation, Marketing Technologies

Building a Seamless Healthcare Customer Journey: Integrating Email and Marketing Automation

September 27, 2023

Via: Convince and Convert

In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching […]


News

Meta AI assistant uses Microsoft Bing Search results

September 27, 2023

Via: Search Engine Land

Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers […]


Marketing Channels, Web Advertising

Microsoft Advertising Network for retail launches in the US

September 26, 2023

Via: Search Engine Land

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting […]


Marketing Channels, Social Media Marketing

Facebook can be sued over biased ad algorithm claims, court rules

September 26, 2023

Via: Search Engine Land

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law […]


Big Data, Platforms & Software

Google to block Bard’s shared chats from showing in Google Search

September 26, 2023

Via: Search Engine Land

Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, […]


Content & SEO, Marketing Channels

Mapping the customer journey for SEO and marketing success

September 25, 2023

Via: Search Engine Land

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing […]


News

ChatGPT rolls out voice and image prompts

September 25, 2023

Via: Search Engine Land

OpenAI is adding new voice and image capabilities to ChatGPT. The new features will allow you to either engage in voice conversations with the chatbot or share images to express your thoughts, rather than relying solely on typing out prompts. […]