image credit

Is Content Marketing Really Worth It?

September 20, 2016

Is content marketing really worth it? You publish an article, some people read it, maybe they like it, and then what? Do they volunteer to get tattoos of your logo on their foreheads? Do they open their wallets and let […]

image credits

Three ways brands can let their audience create their content

September 13, 2016

A Reevoo study found that 70% of consumers place peer recommendations over professionally written content. So it’s no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development. I […]

image credit

Is customer loyalty extinct in financial services?

September 7, 2016

So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition? At a DMA event I attended this week several industry speakers discussed exactly this topic, and the prognosis for financial services […]

Content Marketing, Marketing Technologies

How to Write Better Content for the Web

September 26, 2016

Via: Social Media Today

President Obama signed the Plain Writing Act. Laws require that the federal government must communicate clearly and effectively with the public. Those laws include recommendations on how to write better. The Plain Writing Act’s website says that people read online to […]

Marketing Technologies, Mobile Marketing

Is your brand developing a chatbot strategy?

September 23, 2016

Via: Mobile Marketer

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s […]

Marketing Channels, Traditional Marketing

What Makes Visual Content Go Viral?

September 23, 2016

Via: Convince and Convert

It all seems to start with an unsuspecting subject. Consider Michael Jordan. In September 2009, Jordan was inducted into the Naismith Memorial Basketball Hall of Fame. He delivered an emotional speech about his prolific career that pushed him to tears. […]