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How B2B Marketers Can Improve the Customer Experience

December 1, 2016

Rising customer expectations are a way of life for B2B marketers. Everything that goes into the process of buying a product or service matters. Whether a customer returns or refers you to others depends on their customer experience. Backing that […]

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Is Content Marketing Really Worth It?

November 22, 2016

Is content marketing really worth it? You publish an article, some people read it, maybe they like it, and then what? Do they volunteer to get tattoos of your logo on their foreheads? Do they open their wallets and let […]

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How to Make True 360˚ Photos with Your Smartphone for Facebook

November 14, 2016

About a year ago, Google released the free Photo Sphere app (since renamed the Street View app), which allows you to easily take 360˚ Google Street View images with your smartphone to post on the public Google Maps archive. And […]

Marketing Channels, Web Advertising

The complicated relationship between luxury brands and resale sites

December 5, 2016

Via: Digiday

There’s a tension that exists between luxury brands and the startups that specialize in the resale of secondhand items. While these companies are profiting off of consumers by reselling items, a practice luxury brands oftentimes frown upon, they’re providing valuable […]

Content Marketing, Marketing Technologies

A Process for Content Marketing Success

December 2, 2016

Via: Copyblogger

Rainmaker Digital’s Chief Content Officer Sonia Simone knows a thing or two about content marketing. Tune in to this week’s episode of Copyblogger FM as Sonia navigates the best ways to organize your time and energy so you’re able to […]

Marketing Technologies, Mobile Marketing

How can mobile payment actually improve customer experience?

December 2, 2016

Via: Econsultancy blog

In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid. But payment has also improved many […]