5 Mistakes Brands Make in Content Optimization

March 24, 2017

Content marketing has reached a point of maturation. Last year, 76 percent of B-to-C marketers in North America were using the tactic, according to the discipline’s Content Marketing Institute. But how well are they doing? While the same proportion say they will […]

How Haters Inspire Powerful Content

March 1, 2017

We all know the power of content to acquire new customers.But what about keeping the ones we already have? A whopping 40% of B2B business is from existing customers, yet only 2% of budget is allocated to keeping those customers […]

Is Content Marketing Really Worth It?

January 9, 2017

Is content marketing really worth it? You publish an article, some people read it, maybe they like it, and then what? Do they volunteer to get tattoos of your logo on their foreheads? Do they open their wallets and let […]

Marketing Channels, Web Advertising

Rebuild Your Site Without Demolishing Your Search Ranking

March 27, 2017

Via: Social Media Today

Like a lot of marketers, you keep an eye on your analytics and user flows and, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in […]

Marketing Channels, Web Advertising

Understanding the Impact of Artificial Intelligence on SEO

March 24, 2017

Via: Online Marketing Blog

Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, […]

Marketing Channels, Social Media Marketing

6 Metrics to Track in Your Inbound Marketing Strategy

March 24, 2017

Via: Social Media Today

No marketing can be reliably successful without a strategy framework behind it. To succeed in marketing and grow your business, you need to specify your target audience, set goals and timelines, determine the channels you should use to best reach your audience, andfollow inbound […]