Is the influencer marketing bubble set to burst?

January 8, 2018

Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around. Other research suggests a similarly positive outlook. Rakuten Marketing found that 75% of marketers plan to spend […]

How controlling your recommendations system can drive sales growth

December 5, 2017

Via: Digiday

It’s impossible to open up a business publication today without reading something about the changing landscape of retail.  First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is […]

Why Direct Mail Control Packages Fatigue

September 13, 2017

Almost every direct mail control package will fatigue at some point. The question is simply this: why? Today, I offer my insight and perspective about why winning packages slowly fatigue, and how you can get ahead of the inevitable downward […]

Marketing Channels, Traditional Marketing

The Best of 2018 Influencer Marketing Trends

January 11, 2018

Via: Chief Marketer

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends articles on the subject. While recovering from holiday festivities, we took time to review many of these articles to serve up […]

Content Marketing, Marketing Technologies

How to Create Local Content for Local SEO

January 10, 2018

Via: Duct Tape Marketing

Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where […]

Marketing Technologies, Other technologies

An inflection point for the real-time display advertising market

January 10, 2018

Via: Digiday

The information technology revolution has created a tremendous amount of change in how markets function today. Online marketplaces are complex platforms that can be “designed” and “engineered” through the different levers that a platform controls. In this process, there are […]