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How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

October 25, 2016

If you’re a B2B marketer, you may feel similar desperation looking at your marketing channels. It seems like every route between you and your audience is getting blocked or traffic jammed. Organic social visibility is way down: Each Facebook post […]

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How B2B Marketers Can Improve the Customer Experience

October 14, 2016

Rising customer expectations are a way of life for B2B marketers. Everything that goes into the process of buying a product or service matters. Whether a customer returns or refers you to others depends on their customer experience. Backing that […]

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How to Build the Perfect YouTube Channel

September 30, 2016

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014,Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be […]

Content Marketing, Marketing Technologies

What Should We Do With All of That Content?

October 27, 2016

Via: Adweek

As more users worldwide gain access to the internet and existing users engage more, the rate of content creation by users has increased exponentially. It’s not like data and information saturation is new; we’ve been dealing with it for years. […]

Marketing Technologies, Other technologies

4 Key Steps in Your Influencer Marketing Strategy

October 26, 2016

Via: Social Media Today

Influencer marketing is one of the biggest trends in marketing circles at the moment – and for good reason. Winning an influencer’s support for your brand can be magic, but there is a snag in the current process. Bombarded with mentions the buzzword, […]

Big Data, Customer Data

How Twitter’s Recent Changes Affect Customer Service

October 26, 2016

Via: Social Media Today

Recently, Twitter announced several changes to how it calculates the number of characters in a tweet. Marketers rejoiced because they now have additional characters with which to include photos, videos, and polls. Twitter purists rejoiced because the platform kept its […]