The Value of Programmatic Advertising: Why KPIs Trump CPMs

June 13, 2018

The maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]

The best digital marketing stats we’ve seen this week

June 8, 2018

Category: News

It’s a rather hefty round-up of stats this week, so do get comfortable. There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more! 93% of […]

B2B email creative doesn’t have to be all bells and whistles

June 7, 2018

The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting. Sadly that means some B2B email marketers attempt clever, quirky or […]

Content Marketing, Marketing Technologies, Other technologies

Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing

June 18, 2018

Via: Online Marketing Blog

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or […]

Marketing Channels, Social Media Marketing

68% of Brands Are Buying Social Media Marketing Tech

June 15, 2018

Via: Target Marketing

Social media marketing tech is a must-have for brands in 2018. Target Marketing found 68% of marketers planned to buy it this year and among them, 62% plan to do so within three months of taking the survey. It shows […]


The best digital marketing stats we’ve seen this week

June 15, 2018

Via: Econsultancy blog

There’s a whiff of AI and automation in this week’s digital stats roundup, as well as a bit of World Cup crowbarred in. Of course, there’s more available in Econsultancy’s Internet Statistics Compendium. WPP revenue down 3.4% for Jan-April The […]

Automation, Marketing Technologies

Sales and Marketing Automation: Explaining the Difference

June 14, 2018

Via: Target Marketing

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise […]