How controlling your recommendations system can drive sales growth

December 5, 2017

Via: Digiday

It’s impossible to open up a business publication today without reading something about the changing landscape of retail.  First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is […]

Why Direct Mail Control Packages Fatigue

September 13, 2017

Almost every direct mail control package will fatigue at some point. The question is simply this: why? Today, I offer my insight and perspective about why winning packages slowly fatigue, and how you can get ahead of the inevitable downward […]

3 Simple Ways to Protect Your Content on Social Media

September 6, 2017

Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that […]

Marketing Channels, Social Media Marketing

As Facebook Live video dreams fade, publishers look again to Twitter

December 11, 2017

Via: Digiday

Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format. Twitter has been getting into live video in a big way. It’s already live streamed events and announced a streaming video service […]

Marketing Technologies, Other technologies

How to Future-Proof Your Marketing

December 8, 2017

Via: Target Marketing

I went to quite a few conferences this year and listened to a lot of speakers talk about the future. But one of the most interesting sessions I caught was how HubSpot is actually working to “future-proof” its marketing. So […]

Marketing Technologies, Other technologies

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

December 8, 2017

Via: Social Media Today

Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being […]