September 20, 2016
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September 26, 2016
September 20, 2016
Is content marketing really worth it? You publish an article, some people read it, maybe they like it, and then what? Do they volunteer to get tattoos of your logo on their foreheads? Do they open their wallets and let […]
September 13, 2016
A Reevoo study found that 70% of consumers place peer recommendations over professionally written content. So it’s no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development. I […]
September 7, 2016
So how can insurance companies and banks engender customer loyalty when in many cases they have limited brand recognition? At a DMA event I attended this week several industry speakers discussed exactly this topic, and the prognosis for financial services […]
Content Marketing, Marketing Technologies
September 26, 2016
Social Media TodayPresident Obama signed the Plain Writing Act. Laws require that the federal government must communicate clearly and effectively with the public. Those laws include recommendations on how to write better. The Plain Writing Act’s website says that people read online to […]
Marketing Technologies, Mobile Marketing
September 23, 2016
Mobile MarketerMarketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s […]
Marketing Channels, Traditional Marketing
September 23, 2016
Convince and ConvertIt all seems to start with an unsuspecting subject. Consider Michael Jordan. In September 2009, Jordan was inducted into the Naismith Memorial Basketball Hall of Fame. He delivered an emotional speech about his prolific career that pushed him to tears. […]
September 27, 2016
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