5 Ways to Find the Balance for Marketing CPG Brands

April 19, 2018

Via: Adweek

Think globally, act locally. It’s a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid or too flexible. Not striking the proper balance can […]

Is it time to have another look at Accelerated Mobile Pages?

April 12, 2018

Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community. Like other search agencies, at Zazzle Media we’ve been banging the ‘site speed’ drum for a while with an aim to improve […]

The Good and Bad of B2B Influencer Marketing

April 3, 2018

In July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze with makeup. It’s perfectly lit against a lush brown backdrop. Over her ears rest a pair […]

Big Data, Customer Data

‘Marginal gains’ is dead. Long live strategic marketing.

April 16, 2018

Via: Econsultancy blog

“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins. The “marginal gains” philosophy is […]

Content Marketing, Marketing Technologies

6 Top Marketing Challenges Solved by Influencer Content

April 16, 2018

Via: Marketing Blog

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of […]

Marketing Channels, Social Media Marketing

Time for Insta Business Profiles — How to Convert

April 13, 2018

Via: Target Marketing

Instagram is an image-oriented social media network, so it’s only just that consumers get the correct view of you, right marketers? Well, especially now that it’s requiring you to convert your accounts to Insta business profiles. Here’s how to do […]