Integrating Video Marketing Into Your Content Strategy: Do’s and Don’ts

August 15, 2017

Truly powerful content marketing consists of more than just blog posts. In order to make your content stand out and engage users, you need to create content in a variety of formats. Video is a major part of the equation. […]

9 Essential Design Tools for Non-Designers

June 12, 2017

Content and design work better together – in fact, your content marketing efforts really won’t achieve optimal success if they don’t include a solid design component to bring your words to life. Not convinced your content needs design? Here are some […]

Which Video Platform is Best: Youtube, Wistia or Vimeo?

June 1, 2017

Whether you’re promoting a business, showcasing your talent, or just an Average Joe trying to go viral, you’ll need to choose a video platform to share your content. So how do you know which video platform is best? YouTube’s by […]

Marketing Channels, Traditional Marketing

How to Unleash the Power of Storytelling in Marketing

August 17, 2017

Via: Chief Marketer

There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]

Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

August 16, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]

Marketing Channels, Web Advertising

How to Optimize Your Website Design with the User in Mind

August 16, 2017

Via: Convince and Convert

Too often, the aesthetics of a website are given more thought than how a user will navigate it. However pretty a site may be, it is useless if users can’t find what they’re looking for. Understanding how your users are […]