How Haters Inspire Powerful Content

January 31, 2017

We all know the power of content to acquire new customers.But what about keeping the ones we already have? A whopping 40% of B2B business is from existing customers, yet only 2% of budget is allocated to keeping those customers […]

Is Content Marketing Really Worth It?

January 9, 2017

Is content marketing really worth it? You publish an article, some people read it, maybe they like it, and then what? Do they volunteer to get tattoos of your logo on their foreheads? Do they open their wallets and let […]

How B2B Marketers Can Improve the Customer Experience

December 1, 2016

Rising customer expectations are a way of life for B2B marketers. Everything that goes into the process of buying a product or service matters. Whether a customer returns or refers you to others depends on their customer experience. Backing that […]

Automation, Marketing Technologies

Getting Started in Account Based Marketing

February 21, 2017

Via: Chief Marketer

Account based marketing is a huge buzzword in B2B today. But where do you begin to execute an ABM strategy successfully? In recent conversations with ABM expertsMegan Heuer, vice president/head of research, SiriusDecisions and Jon Miller, CEO, Engagio, we agreed […]

Featured, Platforms&Software

Semantic SEO brought on faster and better results. Or did it?

February 20, 2017

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]

Marketing Technologies, Mobile Marketing

Is your brand developing a chatbot strategy?

February 20, 2017

Via: Mobile Marketer

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s […]