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5 Ways to Use Video to Effectively Market Your Business

August 25, 2016

Let’s face the facts: Videos are hot right now. From funny cats to the little boy claiming that Charlie bit his finger, it can start to feel like a new video goes viral every single day – and actually, that […]

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How B2B Marketers Can Improve the Customer Experience

August 18, 2016

Rising customer expectations are a way of life for B2B marketers. Everything that goes into the process of buying a product or service matters. Whether a customer returns or refers you to others depends on their customer experience. Backing that […]

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How B2B Marketers Can Rise Above Roadblocks with Influencer Marketing

August 11, 2016

If you’re a B2B marketer, you may feel similar desperation looking at your marketing channels. It seems like every route between you and your audience is getting blocked or traffic jammed. Organic social visibility is way down: Each Facebook post […]

Marketing Technologies, Mobile Marketing

How can mobile payment actually improve customer experience?

August 24, 2016

Via: Econsultancy blog

In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid. But payment has also improved many […]

Content Marketing, Marketing Technologies

How To Get Your Small Business Started With Content Marketing

August 23, 2016

Via: Social Media Today

One of the toughest parts of running a small business or startup is getting attention for your brand in the early going. In the beginning, no one’s yet heard of your business, and your job is to gain exposure without being too […]

Marketing Technologies, Other technologies

Three ways marketers can benefit from the drone revolution

August 23, 2016

Via: Econsultancy blog

Look up at the sky. Is it a bird? Is it a plane? No, it’s a drone. And in the very near future, it’s possible that drone will be serving a marketer. Here are three ways marketers can benefit from […]