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9 Tips For Successful Lead Generation (Insights From Expert Brands)

July 2, 2024

Category: News

Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is still a top priority. It’s critical […]


Which Metrics Matter In PPC?

June 27, 2024

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while others (like average position) have retired. Understanding […]


Introduction To LLMs Text Embeddings For SEO With Examples

June 19, 2024

If you are an SEO practitioner or digital marketer reading this article, you may have experimented with AI and chatbots in your everyday work. But the question is, how can you make the most out of AI other than using […]


Marketing Channels, Web Advertising

Google Ads completes auto-migration of location extensions to assets

July 3, 2024

Via: Search Engine Land

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance […]


News

How to harness marketing data to support holistic business strategy

July 1, 2024

Via: Search Engine Land

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility […]