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Three great sources for mobile consumer data and why they are so great

May 16, 2017

While it’s interesting to see the extent of mobile’s influence nowadays, reports which talk about mobile in general are useful only to a point. For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but […]


Is Twitter Right for Your Digital Strategy?

May 8, 2017

Marketers—and users—have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor […]


Social Media Automation: What Works and What Doesn’t

April 28, 2017

Businesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time […]


Marketing Channels, Traditional Marketing

What if Your Marketing Isn’t Working Like it Should?

May 22, 2017

Via: Duct Tape Marketing

Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right […]


Marketing Channels, Social Media Marketing

How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?

May 19, 2017

Via: Social Media Today

Think back to the last great thing that happened in your business. Remember all the good work you put into making it happen, and smart decisions you made that led to the triumph? Now, reach into your memory to find […]


News

Marketers warned against placing too much trust in algorithms

May 19, 2017

Via: Brand Republic

Kelly Williams, managing director of commercial at ITV, told the Media360 conference in Brighton yesterday that he struggled to understand why marketers would “hand over the welfare of their brand to an algorithm”. He said: “I see marketing directors cherish […]