Turning Empowered Customers into Brand Enthusiasts: A Case for Customer-Centric Corporate Strategy

March 8, 2018

Customer experience standards set by e-commerce giants like Amazon and eBay necessitate  the enhancement of order fulfillment processes to ensure customer satisfaction and increase loyalty. While there are reservations about omni-channel’s potential to drive profitability, intelligent omni-channel order management and […]

AI Opportunities to Solve Digital Marketing Challenges

February 6, 2018

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks […]

13 Tips for Creating More Useful B2B Content

January 24, 2018

The phrase “content is king” has become a marketing cliché, but that doesn’t make it any less true. The problem is that many marketers get so caught up in creating a regular stream of content that they forget what makes […]

Marketing Channels, Web Advertising

Website Marketing How-To: The Secret to Building a Successful B2B Website

March 16, 2018

Via: Target Marketing

What if I told you that there really is one secret — a silver bullet — that all but guarantees your B2B website marketing will be successful? And by successful, I mean it will generate a positive ROI, differentiate your […]


How to Get Influencer Marketing Right

March 16, 2018

Via: Natalie Dunn

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]

Marketing Technologies, Other technologies

10 Ways Machine Learning is Revolutionizing Marketing

March 16, 2018

Via: Chief Marketer

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Seventy-five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10% and three in four organizations […]