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LATEST PUBLICATIONS



How controlling your recommendations system can drive sales growth

November 13, 2017

Via: Digiday

It’s impossible to open up a business publication today without reading something about the changing landscape of retail.  First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is […]


Why Direct Mail Control Packages Fatigue

September 13, 2017

Almost every direct mail control package will fatigue at some point. The question is simply this: why? Today, I offer my insight and perspective about why winning packages slowly fatigue, and how you can get ahead of the inevitable downward […]


3 Simple Ways to Protect Your Content on Social Media

September 6, 2017

Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that […]


Marketing Channels, Web Advertising

How to Optimize Your YouTube Channel

November 14, 2017

Via: Social Media Today

It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes […]


Marketing Channels, Web Advertising

Three ways B2B marketers can drive more traffic to their sites

November 13, 2017

Via: Econsultancy blog

Advice for B2B marketers often focuses on how to optimise the company website. Specifically, marketers should state what problems the B2B company solves, deliver high-quality content, and include a clear call-to-action. All of these suggestions, though, are of little use […]


Email Marketing, Marketing Channels

3 Quick Ways to Bullet-Proof Your Cold Email Messages

November 10, 2017

Via: Target Marketing

No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over. Unknowingly, sellers are often sabotaging themselves by “blasting” prospects: long, un-personalized “push” copy (rather than pull) persuasive marketing […]