AI Opportunities to Solve Digital Marketing Challenges

February 6, 2018

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks […]

13 Tips for Creating More Useful B2B Content

January 24, 2018

The phrase “content is king” has become a marketing cliché, but that doesn’t make it any less true. The problem is that many marketers get so caught up in creating a regular stream of content that they forget what makes […]

Is the influencer marketing bubble set to burst?

January 8, 2018

Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around. Other research suggests a similarly positive outlook. Rakuten Marketing found that 75% of marketers plan to spend […]

Automation, Marketing Technologies

Amplify Uses Marketing Automation to Boost Engagement

February 16, 2018

Via: Chief Marketer

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts. In the past, Amplify had communicated with loan customers via direct mail. Deploying Salesforce Marketing Cloud enabled it to track various areas of its portfolio it previously […]

Marketing Channels, Traditional Marketing

How to Add Meaning and Purpose to Marketing

February 15, 2018

Via: Chief Marketer

Ensuring your marketing campaigns include purpose and meaning has become even more important to create meaningful relationships with consumers and shoppers to build trust and loyalty. Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the […]

Content Marketing, Marketing Technologies

9 B2B Content Marketing Musts for 2018

February 15, 2018

Via: Convince and Convert

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]