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Tag: social media marketing


Marketing Channels, Social Media Marketing

4 Simple Ways to Boost Your Exposure Using Social Media

June 26, 2017

Via: Social Media Today

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]


Marketing Channels, Social Media Marketing

12 of the Best Social Media Monitoring Tools to Consider

June 21, 2017

Via: Social Media Today

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front […]


Marketing Channels, Social Media Marketing

5 Key Social Media Metrics to Measure

June 19, 2017

Via: Social Media Today

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front […]


Marketing Channels, Social Media Marketing

How to Be a Better Social Marketer in 2017

June 15, 2017

Via: Social Media Today

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]


Marketing Channels, Social Media Marketing

5 Ways to Increase Engagement on Instagram

June 13, 2017

Via: Convince and Convert

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny […]


Marketing Channels, Web Advertising

If you want to improve your marketing ROI, stop spending on social media

May 24, 2017

Via: Econsultancy blog

My company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]


Marketing Channels, Social Media Marketing

8 Tips for Conducting an Effective Social Media Audit

May 22, 2017

Via: Social Media Today

Keeping track of your company’s social media accounts isn’t easy, especially if there are more than just a handful. You might have different accounts for different markets (Coca Cola) or for different locations (looking at you, Hilton Hotels), or maybe […]


Marketing Channels, Social Media Marketing

4 Simple Ways to Improve Your Social Media Marketing Strategy

May 18, 2017

Via: Social Media Today

More consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums. For this reason alone, building and […]


Marketing Channels, Social Media Marketing

4 Ways to Use Social Media to Streamline Customer Service

May 10, 2017

Via: Social Media Today

Most modern businesses are still missing the mark when it comes to customer service – too many employ old and outdated strategies that are no longer effective in improving the client experience. What some business fail to understand is that many […]


Marketing Channels, Social Media Marketing

5 Steps to Developing a Strong Social Media Strategy

May 8, 2017

Via: Social Media Today

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – […]