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Tag: social media marketing


Marketing Channels, Social Media Marketing

Social Media Marketing Is the No. 1 Digital Marketing Lead Gen Tactic

August 22, 2018

Via: Target Marketing

Social media marketing is the most effective lead generation tactic, say a plurality of digital marketers (47%) responding to recent research — while email is a close No. 2 at 46%. Marketing Dive summarizes the Ascend2 research, “Generating and Nurturing […]


Advertising Technology, Digital Media & Mobile, Media

Digital Doings: Email Ranks Third In Investment, Study Shows

July 18, 2018

Via: Media Post

Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch. […]


Marketing Channels, Social Media Marketing

68% of Brands Are Buying Social Media Marketing Tech

June 15, 2018

Via: Target Marketing

Social media marketing tech is a must-have for brands in 2018. Target Marketing found 68% of marketers planned to buy it this year and among them, 62% plan to do so within three months of taking the survey. It shows […]


Marketing Channels, Social Media Marketing

LinkedIn or Out: Customer Service Fail Is a CX Fail

June 8, 2018

Via: Target Marketing

Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not as kind to LinkedIn as it might have been. I was rather caustic at LinkedIn’s repeated efforts […]


Marketing Channels, Social Media Marketing

5 Key Social Media Metrics to Measure

September 5, 2017

Via: Social Media Today

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front […]


Marketing Channels, Social Media Marketing

12 of the Best Social Media Monitoring Tools to Consider

August 30, 2017

Via: Social Media Today

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front […]


Marketing Channels, Social Media Marketing

4 Simple Ways to Boost Your Exposure Using Social Media

August 28, 2017

Via: Social Media Today

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]


Marketing Channels, Social Media Marketing

How to Be a Better Social Marketer in 2017

June 15, 2017

Via: Social Media Today

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]


Marketing Channels, Social Media Marketing

5 Ways to Increase Engagement on Instagram

June 13, 2017

Via: Convince and Convert

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny […]


Marketing Channels, Web Advertising

If you want to improve your marketing ROI, stop spending on social media

May 24, 2017

Via: Econsultancy blog

My company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]