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Category: Marketing Channels


Marketing Channels, Social Media Marketing

5 Key Social Media Metrics to Measure

August 17, 2017

Via: Social Media Today

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front […]


Marketing Channels, Traditional Marketing

How to Unleash the Power of Storytelling in Marketing

August 17, 2017

Via: Chief Marketer

There is a lot of noise out there about storytelling in marketing; all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity, communications expert Rob Biesenbach said. Biesenback […]


Marketing Channels, Web Advertising

How to Optimize Your Website Design with the User in Mind

August 16, 2017

Via: Convince and Convert

Too often, the aesthetics of a website are given more thought than how a user will navigate it. However pretty a site may be, it is useless if users can’t find what they’re looking for. Understanding how your users are […]


Marketing Channels, Traditional Marketing

Customers Should Be the Focus of Your B2B Story

August 14, 2017

Via: Chief Marketer

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]


Marketing Channels, Social Media Marketing

12 of the Best Social Media Monitoring Tools to Consider

August 14, 2017

Via: Social Media Today

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front […]


Email Marketing, Marketing Channels

4 Free Email Optimization Tools Every Marketer Should Be Using

August 11, 2017

Via: Target Marketing

Optimization is one of the most frequently used words in an email marketer’s lexicon. In order to get into the inbox, capture attention, triumph over the competition and drive ROI, marketers must continually search out ways to optimize their email […]


Marketing Channels, Web Advertising

How to Save Money with Social Media

August 11, 2017

Via: Social Media Today

Despite the proliferation of get rich quick schemes on the internet, social media is actually a superb place to practice frugality. The infographic below, created by Companydebt, aims to capture some of the best ways social can help savvy savers live as […]


Marketing Channels, Social Media Marketing

How to Implement a Hyperlocal Social Media Strategy

August 11, 2017

Via: Chief Marketer

If I told you servicing your smaller clients is different from managing your enterprise ones, I’d probably win the “understatement of the year” award. These smaller companies likely have fewer employees, fewer customers, and fewer dollars to allocate to their […]


Marketing Channels, Web Advertising

8 Dos and Don’ts for Keeping Up With SEO

August 10, 2017

Via: Chief Marketer

In the old days of SEO, many of the most common methods to climb the search results ranks involved tricking the system. Often, top websites acted more like repositories for keywords and links rather than helpful online destinations. But today, […]


Marketing Channels, Social Media Marketing

4 Simple Ways to Boost Your Exposure Using Social Media

August 10, 2017

Via: Social Media Today

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]