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Category: Marketing Channels


Big Data, Customer Data, Email Marketing, Marketing Channels

4 Steps for Boosting Customer Loyalty With Post-Purchase Emails

September 21, 2018

Via: Target Marketing

For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause […]


Marketing Channels, Social Media Marketing, Traditional Marketing

99% of Companies Will Up Their Digital Marketing Budgets This Year

September 21, 2018

Via: Target Marketing

Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday. In an announcement about research released on Sept. 12, The Manifest — a […]


Marketing Channels, Social Media Marketing

Facebook Ads Top Marketers’ Holiday Wish Lists

September 20, 2018

Via: Target Marketing

Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back to the platform’s marketing options — especially for Holiday 2018. So says research announced on Tuesday by Reveal Mobile: “Over […]


Marketing Channels, Social Media Marketing

5 Ways to Get More Bang for Your Social Media Buck

September 19, 2018

Via: Adweek

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media […]


Marketing Channels, Web Advertising

How to measure the ROI of influencer marketing by placing it within the context of paid media

September 12, 2018

Via: Econsultancy blog

There’s a strong argument that influencer programmes are all about people, relationships and products, and thus should be the domain of PR. As the industry has evolved, there has also been strong argument in favour of placing influencer under the […]


Marketing Channels, Social Media Marketing

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

September 10, 2018

Via: Digiday

Facebook is giving advertisers visibility into which publishers their ads might appear on as part of wider push for brand safety on the platform. According to an announcement being made Sept. 10, advertisers can now see where their ads might […]


Marketing Channels, Social Media Marketing

4 Tips About Influencers in Healthcare Marketing

September 5, 2018

Via: Target Marketing

Healthcare marketing is one of the most regulated verticals in the profession. So hearing horror stories about misleading influencers in the space strikes fear among brand leaders who know they can be sued when sponsorships go awry. Here are four […]


Email Marketing, Marketing Channels

5 Ways to Make Your Email More Awesome

September 4, 2018

Via: Convince and Convert

Email marketing hasn’t changed much in the past 20 years. That being said, tremendous opportunities still exist to improve your results. Last month, Jay Baer presented a webinar with Rachel Insler, Patina Restaurant Group’s Director of Marketing, and our friends […]


Marketing Channels, Web Advertising

The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content

September 4, 2018

Via: Online Marketing Blog

While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, […]


Marketing Channels, Social Media Marketing

In Instagram Ads, Video Is King at 66% of Impressions

August 30, 2018

Via: Target Marketing

Video dominates Instagram ads, comprising 66% of all ad impressions on the network. With marketers flocking to Instagram — 2 billion ad impressions in 2015 were eclipsed by the 44 billion served to-date — research showing the most used tactics […]