Category: Marketing Channels

Email Marketing, Marketing Channels, News

5 Questions About 2018 Email Marketing Research

July 18, 2018

Via: Convince and Convert

For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the […]

Marketing Channels, Social Media Marketing

Social Media Can’t Be Your Only VoC Strategy

July 17, 2018

Via: Target Marketing

For customers, conversations with brands are never more than a click away. Social media is opening up more direct channels for communication between brands and consumers than ever before. And savvy brands know to use platforms like Facebook and Instagram […]

Email Marketing, Marketing Technologies

3 Rules for Email Marketing ROI Excellence

July 16, 2018

Via: Target Marketing

Writing emails that encourage your subscribers to take the action you desire is about a lot more than clever copy. (Though that helps.) Here are some other aspects that can make the difference between acceptable open and click-through rates, and […]

Marketing Channels, Social Media Marketing, Web Advertising

How to Optimize Your Use of Video for Every Social Channel

July 16, 2018

Via: Adweek

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]

Marketing Channels, Social Media Marketing

Instagram Marketing Preferred by SMB Brands

July 11, 2018

Via: Target Marketing

Instagram marketing sees a lot of affection from its 1 billion users, because 80% follow a brand’s account. But that’s not the only reason 51% of SMBs prefer Insta to Facebook, says a recent Reveal Mobile study. U.S. SMBs prefer […]

Big Data, Customer Data, Marketing Channels, Social Media Marketing

How Retailers are Missing the Mark with Shoppers

July 10, 2018

Via: Chief Marketer

Consumers are continuously changing the way they shop. They have high expectations for speed and convenience, they consult social media for ideas and inspiration and they’ve become very comfortable making transactions on mobile. These dynamic shifts in consumer behavior are […]

Email Marketing, Marketing Channels

11-point Checklist to Increase Email Clickthrough Rate

July 9, 2018

Via: Target Marketing

Don’t schedule your next list email just yet. First, take a look at this handy checklist (hopefully you print it out and tape it up in your office) to ensure you’ve maximized the perceived value of what your customers will […]

Email Marketing, Marketing Channels

GDPR Compliance Means Rebuilding Lost Email Lists

July 3, 2018

Via: Target Marketing

A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast […]

Content Marketing, Marketing Channels, Marketing Technologies, Traditional Marketing

Transcript of A Guide to Content Strategy and Brand Storytelling

June 27, 2018

Via: Duct Tape Marketing

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s He’s also the author of the […]

Automation, Email Marketing, Marketing Channels, Marketing Technologies

Only 17% of email marketers planning for AI, more than half will innovate with automation

June 25, 2018

Via: Econsultancy blog

There’s also insight into how AI and predictive analytics are infiltrating the industry. So, what’s top of mind, and what’s down on the priority list for email marketers? Subscribers can download the full report, but in the meantime, here are […]