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Category: Marketing Channels


Marketing Channels, Traditional Marketing

Why modern marketing is as much about mindset as technical skills

May 21, 2018

Via: Econsultancy blog

A lot of attention is given to the need for marketers to become more technical. You’ve seen all the stats about CMOs outspending CIOs, the importance of analytics in every job description, and the predictions from no less revered a […]


Marketing Channels, Social Media Marketing

The best digital marketing stats we’ve seen this week

May 18, 2018

Via: Econsultancy blog

We’ve got a great round-up of stats to see you into the weekend. It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and […]


Marketing Channels, Social Media Marketing

4 Winning Strategies for Insurance Brands on Social

May 14, 2018

Via: Adweek

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]


Marketing Channels, Social Media Marketing

9 Reasons Instagram Will Overtake Facebook

May 9, 2018

Via: Convince and Convert

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an […]


Marketing Channels, Mobile Marketing

Mobile Gaming: A Safe Haven for Marketers

May 8, 2018

Via: Target Marketing

A recent report by eMarketer highlighted how frequently marketers are exposed to issues around brand safety. Compounded by growing hesitancy around digital advertising, in the wake of the Cambridge Analytica and Facebook scandal, brands should remain vigilant when it comes […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Top Social Brands Are Handling Organic Content on Facebook

May 8, 2018

Via: Adweek

Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to […]


Email Marketing, Marketing Channels

The virtues of re-engaging dormant customers

May 2, 2018

Via: Econsultancy blog

Companies spend a huge amount of time and money on customer acquisition. And why shouldn’t they? After all, growing a business significantly is usually best accomplished by growing the number of people who pay for its products and services. But […]


Marketing Channels, Social Media Marketing

The best social stories and campaigns from April 2018

May 1, 2018

Via: Econsultancy blog

It’s been a busy month for brands on social media, let’s take a look at some of the best stories and campaigns from April 2018. Featuring April Fool’s Day, Kanye West, Facebook (surprise, surprise), Coachella and more. April Fool’s Day […]


Marketing Channels, Traditional Marketing

Dynamic Marketing for a Dynamic World

April 27, 2018

Via: Target Marketing

Today it’s either One-to-One or One-to-None. At least that’s how it has to feel to your audience. There is a certain authenticity to communications that are personalized, making them much more engaging and successful. So how do you achieve that […]


Marketing Channels, Web Advertising

9 Types of Web Testing for Your Business to Survive

April 26, 2018

Via: Target Marketing

What does it take to run a successful retail business? A few years ago, it was about the quality of your brick-and-mortar business. Fast-forward to today, and it’s all about your online experience. However, while consumers have become better acquainted […]