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Category: Marketing Channels


Email Marketing, Marketing Channels

Metrics That Matter: Email Benchmarks for 2018

January 12, 2018

Via: Target Marketing

Last month, I shared a collection of retail industry benchmarks to help with 2018 planning, and noted the fact that email has grown significantly to 3.7 billion users in 2017. As we enter the new year, it’s also an ideal time to review […]


Marketing Channels, Traditional Marketing

The Best of 2018 Influencer Marketing Trends

January 11, 2018

Via: Chief Marketer

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends articles on the subject. While recovering from holiday festivities, we took time to review many of these articles to serve up […]


Marketing Channels, Web Advertising

How to Use Google AdWords for Local Businesses

January 9, 2018

Via: Duct Tape Marketing

Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is […]


Email Marketing, Marketing Channels

Email trends in 2018: What do the experts predict?

January 9, 2018

Via: Econsultancy blog

Big-name brands have been exploring ways to turn email from a traffic channel to a direct revenue generator, and I expect this to be a big focus in 2018. Embedded ‘Buy Now’ options, allowing consumers to purchase goods and services […]


Marketing Channels, Traditional Marketing

3 Wild Marketing Predictions for 2018

January 5, 2018

Via: Target Marketing

All year, this industry has felt like a roller coaster clicking to the top of very high hill, about to plunge down into unknown loops and curves at freefall speed. I see technology cycles turning, and with them change is […]


Marketing Channels, Social Media Marketing

Facebook Punishes Engagement-Begging Marketers

January 5, 2018

Via: Target Marketing

Jay-Z may be able to ask “Can I get a woop, woop?!” But Facebook says marketers who ask fans to vote, like or share a post will be demoted in News Feeds. So dictated the rule handed down by Facebook […]


Email Marketing, Marketing Channels

Revamp Your Email Marketing in 2018

January 4, 2018

Via: Target Marketing

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for every dollar spent. It’s […]


Marketing Channels, Web Advertising

In 2018, New Challenges for SEO Await

January 4, 2018

Via: Target Marketing

Moving into the digital age has left me regretting my tradition of breaking out the new desk calendar during the last weeks of the year. I have kept both daily and weekly calendars for many years; and each year, I […]


Marketing Channels, Social Media Marketing

4 Strategies for Connecting With Schools on Social Media

January 2, 2018

Via: Convince and Convert

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find […]


Email Marketing, Marketing Channels

22 Amazing Email Marketing Tools Your Business Needs in 2017

December 29, 2017

Via: Social Media Today

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? This infographic by Joint Views shares 22 tools that will help you improve your emails and […]