Category: Marketing Channels

Marketing Channels, Traditional Marketing, Web Advertising

How product-led digital advertising is evolving

June 19, 2018

Via: Econsultancy blog

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). […]

Marketing Channels, Social Media Marketing

68% of Brands Are Buying Social Media Marketing Tech

June 15, 2018

Via: Target Marketing

Social media marketing tech is a must-have for brands in 2018. Target Marketing found 68% of marketers planned to buy it this year and among them, 62% plan to do so within three months of taking the survey. It shows […]

Email Marketing, Marketing Channels

9 Gmail Deliverability Improvement Tips

June 14, 2018

Via: Target Marketing

What marketer doesn’t want to improve Gmail deliverability? Figuring most do, Yes Lifecycle Marketing announced research yesterday that “marketers who improved their Gmail reputation improved their inboxing rate by as much as 97% since last year. And the percentage of […]

Marketing Channels, Traditional Marketing

Why Marketing Leadership Must Drive Change

June 13, 2018

Via: Target Marketing

We’re working on the analysis of our most recent survey, “The Marketing Leadership Survey,” and the big takeaways are starting to coalesce for me. The biggest one so far is this: The CMO or other top marketing management must drive […]

Big Data, Marketing Channels, Platforms&Software, Web Advertising

The Value of Programmatic Advertising: Why KPIs Trump CPMs

June 13, 2018

Via: Target Marketing

The maturing programmatic advertising channel has become a go-to for many brands. But wider adoption of programmatic has led to higher prices, with eMarketer reporting that programmatic ad prices have risen considerably across all major categories (desktop, mobile, apps and […]

Marketing Channels, Web Advertising

SEO Best Practices: Hashtags or Keywords?

June 12, 2018

Via: Target Marketing

With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add to their social media posts. Hashtags, although useful, are not the same as the venerable search keywords and […]

Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

6 Shortcuts to Speed Up Your Social Media Scheduling Process

June 12, 2018

Via: BufferSocial

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this […]

Marketing Channels, Social Media Marketing, Web Advertising

Where Your Brand Is Going Wrong With Paid Social

June 12, 2018

Via: Convince and Convert

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with […]

Marketing Channels, Traditional Marketing

How Advertisers Can Make Their Brand Message More Inclusive

June 11, 2018

Via: Adweek

Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. But over the years, too many have been filled with perfect young hipsters, in […]

Marketing Channels, Social Media Marketing

LinkedIn or Out: Customer Service Fail Is a CX Fail

June 8, 2018

Via: Target Marketing

Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not as kind to LinkedIn as it might have been. I was rather caustic at LinkedIn’s repeated efforts […]