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Category: Marketing Channels


Marketing Channels, Web Advertising

6 New Rules for Landing Page Success

March 5, 2018

Via: Convince and Convert

It’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used marketing […]


Marketing Channels, Social Media Marketing

Facebook’s branded content program loses its luster

March 5, 2018

Via: Digiday

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value […]


Email Marketing, Marketing Channels

6 Reasons Email Performance Is Increasing

February 28, 2018

Via: Target Marketing

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details. Yesterday, marketing automation provider SharpSpring announced research saying marketing automation is the reason email performance […]


Marketing Channels, Traditional Marketing

Integrating Local SEO Into Your Existing Marketing Plan

February 26, 2018

Via: Target Marketing

Local SEO is Google’s gift to small businesses, yet many are ignoring it. Some marketers who’ve been doing SEO for years are too entrenched to see the benefits of shifting their strategies; others might be stuck in the past, thinking […]


Email Marketing, Marketing Channels

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

February 26, 2018

Via: Duct Tape Marketing

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned […]


Marketing Channels, Traditional Marketing

How to Add Meaning and Purpose to Marketing

February 22, 2018

Via: Chief Marketer

Ensuring your marketing campaigns include purpose and meaning has become even more important to create meaningful relationships with consumers and shoppers to build trust and loyalty. Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the […]


Email Marketing, Marketing Channels

The six challenges every email marketer must face

February 21, 2018

Via: Econsultancy blog

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address. Before you add more martech to your stack, have you properly addressed […]


Marketing Channels, Traditional Marketing

How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy

February 13, 2018

Via: Adweek

Influencers, they’re just like us—or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working […]


Marketing Channels, Social Media Marketing, Web Advertising

Five tips for a successful Facebook advertising strategy

February 13, 2018

Via: Econsultancy blog

Facebook remains a behemoth within the world of digital advertising. In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in […]


Marketing Channels, News, Social Media Marketing

Facebook has a ‘teen problem’ as younger audiences look to Snapchat

February 12, 2018

Via: Brand Republic

Facebook has a “teen problem”, digital researchers have warned, as new data shows the social media giant is losing friends among young adults. Fewer people aged between 12 and 24 are regularly logging into Facebook, eMarketer’s upcoming report on UK […]