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Category: Marketing Channels


Marketing Channels, Social Media Marketing

Facebook Punishes Engagement-Begging Marketers

January 5, 2018

Via: Target Marketing

Jay-Z may be able to ask “Can I get a woop, woop?!” But Facebook says marketers who ask fans to vote, like or share a post will be demoted in News Feeds. So dictated the rule handed down by Facebook […]


Email Marketing, Marketing Channels

Revamp Your Email Marketing in 2018

January 4, 2018

Via: Target Marketing

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for every dollar spent. It’s […]


Marketing Channels, Web Advertising

In 2018, New Challenges for SEO Await

January 4, 2018

Via: Target Marketing

Moving into the digital age has left me regretting my tradition of breaking out the new desk calendar during the last weeks of the year. I have kept both daily and weekly calendars for many years; and each year, I […]


Marketing Channels, Social Media Marketing

4 Strategies for Connecting With Schools on Social Media

January 2, 2018

Via: Convince and Convert

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find […]


Email Marketing, Marketing Channels

22 Amazing Email Marketing Tools Your Business Needs in 2017

December 29, 2017

Via: Social Media Today

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? This infographic by Joint Views shares 22 tools that will help you improve your emails and […]


Marketing Channels, Traditional Marketing

How Google, Amazon and Facebook Have Changed B2B Marketing

December 28, 2017

Via: Chief Marketer

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them […]


Marketing Channels, Traditional Marketing

5 Ecommerce Trends Everyone Should Pay Attention to in 2018

December 28, 2017

Via: Adweek

It’s hard to believe there’s anything to look forward to in 2018, but as the ecommerce wars heat up, there’s at least plenty to pay attention to. 2017 asserted the dominance of ecommerce: Amazon bought Whole Foods for $13.7 billion; […]


Marketing Channels, Traditional Marketing

Target Marketing’s 2017 by the Numbers

December 22, 2017

Via: Target Marketing

Well marketers, 2017 is drawing to a close, and because most people take the end of the year to reflect upon the previous months, the Target Marketing editorial team decided to do the same thing. But in a cheekier way. […]


Email Marketing, Marketing Channels

Creative Direct Mail for 2018

December 22, 2017

Via: Target Marketing

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017, you will see a drop in your response rates. You must create new, fresh and […]


Email Marketing, Marketing Channels

3 Quick Ways to Bullet-Proof Your Cold Email Messages

December 14, 2017

Via: Target Marketing

No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over. Unknowingly, sellers are often sabotaging themselves by “blasting” prospects: long, un-personalized “push” copy (rather than pull) persuasive marketing […]