While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns.
This article discusses three key best practices and integrations that can help maximize the value of using SA360:
- Leveraging data integrations with Google Analytics and BigQuery.
- Taking advantage of advanced bid optimization features like value-based bidding and custom variables.
- Using templates and feed automation to streamline ad creation and management processes.
