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Category: News


News

Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

June 1, 2018

Via: Online Marketing Blog

StumbleUpon Shuts Down After 16 Years StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with […]


News

Roseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking Ratings With Trump

May 22, 2018

Via: Adweek

Roseanne Barr is rarely at a loss for words, and this week’s Adweek cover story about her ABC revival’s surprise success was no exception. In these edited highlights from two separate interviews, Barr talks about tonight’s season finale, enlisting her […]


News

Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

May 18, 2018

Via: Online Marketing Blog

Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in […]


News

Amazon is reportedly launching a retargeting ad product

May 16, 2018

Via: Econsultancy blog

Without much fanfare, Amazon has managed to build a billion-dollar advertising business. That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site […]


News

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

May 11, 2018

Via: Online Marketing Blog

Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last […]


News

Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

April 13, 2018

Via: Online Marketing Blog

Influencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the […]


News

The best digital marketing stats we’ve seen this week

April 6, 2018

Via: Econsultancy blog

There’s a lot to sink your teeth into in this week’s stats roundup. It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium. So, let’s […]


News

What marketers need to know about the launches at MWC 2018

April 3, 2018

Via: Brand Republic

Only time will tell which of the new smartphones will win over consumers, however, here’s some of the key trends from the show that marketers need to know to ensure they get the most out of their mobile strategy in […]


News

B2B Marketers Need to Get Ready for GDPR

March 29, 2018

Via: Chief Marketer

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake. The May 25 deadline for compliance with the EU’s General Data Protection Regulations (GDPR) is rapidly approaching, but as […]


News

8 Most Common B2B Marketing Mistakes

March 28, 2018

Via: Target Marketing

B2B marketing mistakes can kill campaigns and response rates, and are usually made by two kinds of marketers. Let’s start with the second-worst kind of marketer, the “conscious uneducated.” An “uneducated” marketer is one who does not know the fundamentals […]