Category: News


Is the subscription commerce boom over?

March 27, 2017

Via: Econsultancy blog

One of the hottest trends in online retail in the past several years has been subscription commerce. Much of the boom has been fueled by the rise of subscription box services that deliver products on a regular basis in a pretty little […]


What skills do employers look for when hiring digital marketers?

March 20, 2017

Via: Econsultancy blog

From search and social to data and content, professionals can now specialise in various strands of the industry. As shown in the Career and Salary Survey Report, salaries within digital are largely increasing as a result. But with an expanding […]

Marketing Technologies, News, Other technologies

Mobile budgets widely tipped by marketers to grow despite privacy concerns

March 13, 2017

Via: Brand Republic

Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed (45%) anticipate growth in excess of 25%. But 36% said consumer privacy […]


Are Today’s Marketers Still Loyal To Loyalty Programs?

November 18, 2016

Via: Direct Marketing News

Loyalty programs are long-standing practices within the marketing industry, but are marketers moving away from this time-honored tradition? Loyalty and engagement solution provider CrowdTwist and marketing community organizer Brand Innovators conducted a poll earlier this year to take a closer […]


Resilient Marketers Needed

November 17, 2016

Via: Target Marketing

Resiliency. It’s the main quality tomorrow’s marketer needs, reiterated headlining speakers on Tuesday and Wednesday during the Marketo Marketing Nation Summit in Las Vegas. “Tomorrow’s marketer takes no shit,” exclaimed Marketo CMO Sanjay Dholakia on Wednesday afternoon. Read More on […]


3 Ways Artificial Intelligence Will Impact Marketing

November 14, 2016

Via: Target Marketing

Nearly every branch of marketing — be it direct, email, mobile, social, search, SEO, a combination of these or something else entirely — requires a series of actions, some of which can become mundane. For example, email marketing requires identification […]

Content Marketing, Marketing Technologies, News

5 Amazing Takeaways from Content Marketing World 2016

October 3, 2016

Via: Social Media Today

Top minds from around the world gathered together at the Huntington Convention Center to listen to and share inspiring stories about the ever-changing landscape of content marketing, and the importance it plays in the success or failure of a business. I […]


The Citizen Developer Tool Is Here for Marketers

September 8, 2016

Via: Target Marketing

It used to be that marketers needed to write sophisticated codes to build software to send bulk emails, make a report out of telephone data or add up the number of conversions in a week. Lacking that skill, you needed […]


How are marketers dealing with the martech onslaught?

July 26, 2016

Via: Econsultancy blog

A heavily decorated astronaut, engineer and pilot, Colonel Hadfield talked about overcoming challenges and excelling under pressure, topics that modern marketers, or at least the successful ones, are familiar with. During this incredibly inspirational talk, he shared some of the […]


Why Malibu rum is spending 75 percent of its marketing budget on digital

July 13, 2016

Via: Digiday

Pernod Ricard’s Malibu rum brand is betting on digital to spur a sales comeback. It plans to devote three quarters of its marketing budget to digital activities in 2016, up from 60 percent last year, according to Andre Marciano, director of […]