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Category: News


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Google Investigating Local Ad Fraud Affecting Business Pages

February 7, 2024

Via: Search Engine Journal

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]


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Google will face a new U.S. antitrust jury trial in September

February 5, 2024

Via: Search Engine Land

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, […]


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How media partners can communicate brand momentum in 2024

January 31, 2024

Via: Marketing Dive

As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, and overall brand momentum that remain the factors that can secure partners on media plans. These three […]


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YouTube Announces 4 New Studio Features For Creators

January 31, 2024

Via: Search Engine Journal

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. […]


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App: How To Find Your Company’s Direct Google Review Link

January 30, 2024

Via: Martech Zone

Online reviews have become a powerful influence on consumer decisions. When it comes to a local marketing strategy, Google Reviews has emerged as a critical factor in building trust, attracting new customers, and achieving prominence in the coveted Map Pack. […]


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Google search revenue rises to $48 billion, total ad revenue up 11%

January 30, 2024

Via: Search Engine Land

Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. […]


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4 Trends That Are Defining the New Era of PR

January 29, 2024

Via: Entrepreneur

The landscape of public relations is evolving at an unprecedented pace, driven by technological advancements and a shifting focus on what truly resonates with audiences. As we navigate this new era, several key trends are emerging that redefine the role […]


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Some advertisers are unable to access Google Ads

January 26, 2024

Via: Search Engine Land

Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and […]


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Marketing playbook: Breaking down industry trends to follow in 2024

January 26, 2024

Via: Marketing Dive

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]


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Data-driven marketing investments to top $36B in 2024, report finds

January 22, 2024

Via: Marketing Dive

Winterberry Group is aligned with other forecasters in believing 2024 will be a more vibrant year for ad spending than 2023 while noting that robust top-line growth does not tell the full story. Case in point: the upcoming election cycle, […]


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5 Smart Marketing Strategies to Boost Investor Confidence and Thrive Under Their Scrutiny

January 19, 2024

Via: Entrepreneur

As the most important audience for many companies, it’s important that investors are enthusiastic about the company’s marketing activities. Given that different investors have varying levels of marketing acumen and beliefs about effective marketing, your marketing team must customize how […]


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How to Maximize Sales Efficiency With These 2 Lead Generation Strategies

January 19, 2024

Via: Entrepreneur

Lead scoring and grading are essential components in sales and marketing, serving as powerful tools for enhancing the efficiency and effectiveness of lead management strategies. This comprehensive guide will delve into lead scoring and grading concepts, outlining their definitions, differences, […]


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Conversion Rate Calculator (With Optimization Slider)

January 19, 2024

Via: Martech Zone

The term Conversion Rate (CR) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or […]


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6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

January 18, 2024

Via: CMI

You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]


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Google’s Tips For Moving To A New Website Without SEO Issues

January 16, 2024

Via: Search Engine Journal

On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must […]


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Adapting Your Digital Marketing Strategy To Local Events And Seasons

January 12, 2024

Via: Search Engine Journal

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance […]


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6 Positive Impacts of Artificial Intelligence on Digital Marketing

January 11, 2024

Via: Entrepreneur

For those venturing into the realms of digital marketing and individuals contemplating a career shift into the tech industry, the professional landscape is undeniably dynamic, marked by constant change and uncertainty. According to the 2020 Deloitte global survey of early […]


News

Do You Need a PR or Marketing Professional? Here’s the Difference

January 11, 2024

Via: Entrepreneur

So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is usually one of two things. They are either looking to boost their revenue and make more money or trying […]


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8 predictions for 2024 as marketing seeks a new normal

January 9, 2024

Via: Marketing Dive

Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflation, which could lead CMOs to loosen their purse […]


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Google Search home page broken on Android devices using Firefox

January 9, 2024

Via: Search Engine Land

Google’s home page is currently broken on some Android devices using Firefox mobile as a browser. The Google home page loads a blank screen. Google confirmed the issue and is working on a fix. What Google said. Google posted the […]