February 7, 2024
Via: Search Engine JournalGoogle is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]
February 5, 2024
Via: Search Engine LandGoogle will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, […]
January 31, 2024
Via: Marketing DiveAs advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, and overall brand momentum that remain the factors that can secure partners on media plans. These three […]
January 31, 2024
Via: Search Engine JournalYouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. […]
January 30, 2024
Via: Martech ZoneOnline reviews have become a powerful influence on consumer decisions. When it comes to a local marketing strategy, Google Reviews has emerged as a critical factor in building trust, attracting new customers, and achieving prominence in the coveted Map Pack. […]
January 30, 2024
Via: Search Engine LandAlphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. […]
January 29, 2024
Via: EntrepreneurThe landscape of public relations is evolving at an unprecedented pace, driven by technological advancements and a shifting focus on what truly resonates with audiences. As we navigate this new era, several key trends are emerging that redefine the role […]
January 26, 2024
Via: Search Engine LandGoogle is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and […]
January 26, 2024
Via: Marketing DiveEven as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]
January 22, 2024
Via: Marketing DiveWinterberry Group is aligned with other forecasters in believing 2024 will be a more vibrant year for ad spending than 2023 while noting that robust top-line growth does not tell the full story. Case in point: the upcoming election cycle, […]
January 19, 2024
Via: EntrepreneurAs the most important audience for many companies, it’s important that investors are enthusiastic about the company’s marketing activities. Given that different investors have varying levels of marketing acumen and beliefs about effective marketing, your marketing team must customize how […]
January 19, 2024
Via: EntrepreneurLead scoring and grading are essential components in sales and marketing, serving as powerful tools for enhancing the efficiency and effectiveness of lead management strategies. This comprehensive guide will delve into lead scoring and grading concepts, outlining their definitions, differences, […]
January 19, 2024
Via: Martech ZoneThe term Conversion Rate (CR) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or […]
January 18, 2024
Via: CMIYou diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]
January 16, 2024
Via: Search Engine JournalOn a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must […]
January 12, 2024
Via: Search Engine JournalLocal businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance […]
January 11, 2024
Via: EntrepreneurFor those venturing into the realms of digital marketing and individuals contemplating a career shift into the tech industry, the professional landscape is undeniably dynamic, marked by constant change and uncertainty. According to the 2020 Deloitte global survey of early […]
January 11, 2024
Via: EntrepreneurSo often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is usually one of two things. They are either looking to boost their revenue and make more money or trying […]
January 9, 2024
Via: Marketing DiveIs the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflation, which could lead CMOs to loosen their purse […]
January 9, 2024
Via: Search Engine LandGoogle’s home page is currently broken on some Android devices using Firefox mobile as a browser. The Google home page loads a blank screen. Google confirmed the issue and is working on a fix. What Google said. Google posted the […]