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Category: News


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Siloed Data Stifling B2B Marketing Efforts: Survey

January 24, 2018

Via: Chief Marketer

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR). Over half of respondents (55 percent) to the survey, sponsored by […]


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Seven of the best charity marketing campaigns from 2017

January 23, 2018

Via: Econsultancy blog

Here are seven of the very best. Cyrenians – Ask Alex Cyrenians is a Scottish charity that helps the homeless and other vulnerable people in society. It is also one of the first charities to create a digital chatbot for […]


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What Facebook’s news feed changes mean for brands and publishers

January 12, 2018

Via: Brand Republic

Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands. In a post last night, Facebook announced that it would be introducing changes to its news […]


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Snap Inc Adds New Creative Partners, Education Courses to Improve Ads

December 12, 2017

Via: Social Media Today

Snap Inc. knows it has no chance of competing with Facebook on scale. This is the path that Twitter’s been funnelled into over time, and with Facebook now seeing more than 2 billion monthly active users, that comparison is never […]


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5 Strategies to Become a Digital Pacesetter in Banking

December 6, 2017

Via: Target Marketing

Financial services industries need to break free from the “fast follower” mindset and shift the focus to becoming innovators of digital technologies if they are to survive the next wave of digital disruption. For too long, the financial services industry […]


News

5 Influencer Marketing Trends That Are Changing the Game

May 23, 2017

Via: Chief Marketer

There are many tried and true strategies when it comes to generating sales online. But with the nonstop growth in influencer popularity (whether it’s a social media personality, a blogger with a killer fan base, or both) influencer marketing has […]


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Marketers warned against placing too much trust in algorithms

May 19, 2017

Via: Brand Republic

Kelly Williams, managing director of commercial at ITV, told the Media360 conference in Brighton yesterday that he struggled to understand why marketers would “hand over the welfare of their brand to an algorithm”. He said: “I see marketing directors cherish […]


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6 Tips for a Successful Remarketing Campaign

May 17, 2017

Via: Target Marketing

Who has a better chance of becoming a paying customer — a random user who is searching for relevant goods and services, or someone who was one click away from actually making a purchase on your website? The answer to […]


News

How Adidas uses digital to enable powerful experiences

May 16, 2017

Via: Econsultancy blog

While the first day of Adobe Summit was all about brand experiences, the second was centred around the emotions that they evoke. According to John Mellor, the VP of Strategy and Marketing at Adobe, emotion is the currency of experience. […]


News

Amazon tries its hand at influencer affiliate marketing

April 6, 2017

Via: Econsultancy blog

Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed […]