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Tag: digital


Automation, Marketing Technologies

How non-retail advertisers can embrace value-based bidding in Google Ads

June 28, 2023

Via: Search Engine Land

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail […]


Marketing Channels, Web Advertising

Elevate your PPC with ChatGPT: The art of asking disconfirming questions

June 20, 2023

Via: Search Engine Land

Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce […]


Marketing Channels, Social Media Marketing

Instagram Adds New Option to Include Music Tracks in Notes

June 13, 2023

Via: Social Media Today

This seems like another effort by Meta to keep up with TikTok, though I’m not sure how much practical value it’ll actually add. Today, Meta has rolled out a new option to add music tracks to your Instagram Notes, providing […]


News

Meta Previews New AR and Shopping Ads at NewFronts

May 4, 2023

Via: Social Media Today

Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app […]


Marketing Channels, Web Advertising

Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know

April 24, 2023

Via: Martech Zone

Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution […]


News

What to Look For When Hiring a Digital Marketing Account Manager

April 12, 2023

Via: Entrepreneur

So, you’ve decided to invest in franchise digital marketing to help grow your brand or business. You’ve got high hopes, a limited budget and a finite amount of time to start seeing results. You’ve done your homework and have vetted […]


Marketing Channels, Social Media Marketing

YouTube’s New Updates Help Creators Engage & Analyze Data

February 14, 2023

Via: Search Engine Journal

In this week’s news update for YouTube creators, the company announced several updates that will make it easier for channels to interact with their audience and better understand their video performance. Replying To Comments With YouTube Shorts YouTube is rolling […]


Content & SEO, Marketing Channels

Underused Tactics and Overlooked Metrics in E-Commerce

August 15, 2022

Via: Moz

There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let’s […]


News

What percentage of your budget should go toward SEO?

August 9, 2022

Via: Search Engine Land

Business investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing spending […]


Marketing Technologies, Other Technologies

Tips For Leveraging The Power Of Voice Search Optimization

August 2, 2022

Via: Search Engine Journal

Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company […]


Marketing Channels, Web Advertising

How Do Retargeting Ads Work, Anyway?

August 1, 2022

Via: Search Engine Journal

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it. Whether you’re new to the marketing industry […]


Big Data, Platforms & Software

How Do Enterprise & SaaS Marketing Software Solutions Differ?

July 29, 2022

Via: Search Engine Journal

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a […]


Marketing Technologies, Other Technologies

Are You Measuring The Brand Lift Of Your Video Ads? Here’s Why You Should Be

July 25, 2022

Via: AdExchanger

In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. We got a nice reminder in June 2022 when Internet Explorer officially retired as a web browser. A similar shift is happening in […]


Marketing Channels, Social Media Marketing

Facebook Home Feed Changes May Improve Reach & Discoverability

July 22, 2022

Via: Search Engine Journal

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its primary feed toward discovering new content, serving users with personalized recommendations as soon as […]


Marketing Channels, Web Advertising

What Are The Creative Requirements For Responsive Display Ads?

July 21, 2022

Via: Search Engine Journal

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights. No one wants to stunt a campaign in the […]


Content & SEO, Marketing Channels

6 Common Hreflang Tag Mistakes Sabotaging Your International SEO

June 27, 2022

Via: Search Engine Journal

Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many […]


Marketing Channels, Social Media Marketing

Social advertising growth slows to 11% in 2022

June 27, 2022

Via: Business of Apps

Social media advertising appears to be slowing down as Magna just revised its growth forecast for 2022 from 18% to 11%. It’s a sign that more advanced markets such as the US and China are reaching a saturation point. The […]


Big Data, Platforms & Software

10 Ways to Take Your Current Marketing Plan to the Next Level

June 25, 2022

Via: Small Business Trends

If you want your marketing strategy to be successful, you need to change things over time. Upgrades can help you make the most of new platforms, tools, and customer habits. These tips from members of the online small business community […]


Marketing Channels, Social Media Marketing

How To Drive More Traffic And Conversions From Social Media

June 24, 2022

Via: Martech Zone

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained […]


Marketing Channels, Social Media Marketing

7 Steps to Grow Your Podcast Audience Faster

June 24, 2022

Via: Entrepreneur

Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has […]