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Tag: digital


Big Data, Platforms&Software

Snapchat takes a flexible approach to how advertising is sold in its shows

March 23, 2018

Via: Digiday

Snapchat has chosen to take a flexible approach to how Snapchat shows make money. In some cases, that means partners taking the lead in sales; in others, Snapchat does. Snap’s content and advertising deals with major media companies including NBCUniversal […]


Big Data, Customer Data

Turning Empowered Customers into Brand Enthusiasts: A Case for Customer-Centric Corporate Strategy

March 8, 2018

Via: Aberdeen Essentials

Customer experience standards set by e-commerce giants like Amazon and eBay necessitate  the enhancement of order fulfillment processes to ensure customer satisfaction and increase loyalty. While there are reservations about omni-channel’s potential to drive profitability, intelligent omni-channel order management and […]


Content Marketing, Marketing Technologies

Boston Write Now: Content Marketing Insight from Pros

March 7, 2018

Via: Aberdeen Essentials

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. At Boston Content’s […]


Marketing Channels, Web Advertising

How Online Forms Connect With Your Customers and Employees

March 6, 2018

Via: Target Marketing

Having the ability to fluidly connect with your customers and employees will help keep your business organized and in sync. Using custom online forms to connect with those audiences will help achieve those goals, as well as help you better […]


Marketing Channels, Web Advertising

6 New Rules for Landing Page Success

March 5, 2018

Via: Convince and Convert

It’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used marketing […]


Marketing Channels, Social Media Marketing

Facebook’s branded content program loses its luster

March 5, 2018

Via: Digiday

Three years ago, Facebook rolled out its Anthology program, an attempt to pair brands and publishers to produce branded content to distribute on its social network. But brands have increasingly bypassed Facebook to do their own matchmaking, as the value […]


Email Marketing, Marketing Channels

6 Reasons Email Performance Is Increasing

February 28, 2018

Via: Target Marketing

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing. Here are the details. Yesterday, marketing automation provider SharpSpring announced research saying marketing automation is the reason email performance […]


Content Marketing, Marketing Technologies

Building an Audience-Focused Content Strategy

February 28, 2018

Via: Target Marketing

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. These days, it’s not enough to produce loads of content based on keyword […]


Marketing Technologies, Other technologies

The Financial Value of Recruitment Marketing

February 26, 2018

Via: Aberdeen Essentials

In 2018, Recruitment Marketing is hitting its stride. More HR departments are recognizing the strategic value of using a talent pipeline model for vetting and hiring. But while HR is realizing the value of Recruitment Marketing, investing in the necessary […]


Automation, Marketing Technologies

Amplify Uses Marketing Automation to Boost Engagement

February 23, 2018

Via: Chief Marketer

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts. In the past, Amplify had communicated with loan customers via direct mail. Deploying Salesforce Marketing Cloud enabled it to track various areas of its portfolio it previously […]