Automation, Marketing Technologies
June 28, 2023
Via: Search Engine LandAs Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail […]
Marketing Channels, Web Advertising
June 20, 2023
Via: Search Engine LandDisconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce […]
Marketing Channels, Social Media Marketing
June 13, 2023
Via: Social Media TodayThis seems like another effort by Meta to keep up with TikTok, though I’m not sure how much practical value it’ll actually add. Today, Meta has rolled out a new option to add music tracks to your Instagram Notes, providing […]
May 4, 2023
Via: Social Media TodayMeta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app […]
Marketing Channels, Web Advertising
April 24, 2023
Via: Martech ZoneAttribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution […]
April 12, 2023
Via: EntrepreneurSo, you’ve decided to invest in franchise digital marketing to help grow your brand or business. You’ve got high hopes, a limited budget and a finite amount of time to start seeing results. You’ve done your homework and have vetted […]
Marketing Channels, Social Media Marketing
February 14, 2023
Via: Search Engine JournalIn this week’s news update for YouTube creators, the company announced several updates that will make it easier for channels to interact with their audience and better understand their video performance. Replying To Comments With YouTube Shorts YouTube is rolling […]
Content & SEO, Marketing Channels
August 15, 2022
Via: MozThere are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let’s […]
August 9, 2022
Via: Search Engine LandBusiness investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing spending […]
Marketing Technologies, Other Technologies
August 2, 2022
Via: Search Engine JournalImagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company […]
Marketing Channels, Web Advertising
August 1, 2022
Via: Search Engine JournalSince Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it. Whether you’re new to the marketing industry […]
Big Data, Platforms & Software
July 29, 2022
Via: Search Engine JournalIt’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a […]
Marketing Technologies, Other Technologies
July 25, 2022
Via: AdExchangerIn the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. We got a nice reminder in June 2022 when Internet Explorer officially retired as a web browser. A similar shift is happening in […]
Marketing Channels, Social Media Marketing
July 22, 2022
Via: Search Engine JournalUpdates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its primary feed toward discovering new content, serving users with personalized recommendations as soon as […]
Marketing Channels, Web Advertising
July 21, 2022
Via: Search Engine JournalDisplay ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights. No one wants to stunt a campaign in the […]
Content & SEO, Marketing Channels
June 27, 2022
Via: Search Engine JournalCorrect hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used, you hurt your SEO. I first experienced this frustration many […]
Marketing Channels, Social Media Marketing
June 27, 2022
Via: Business of AppsSocial media advertising appears to be slowing down as Magna just revised its growth forecast for 2022 from 18% to 11%. It’s a sign that more advanced markets such as the US and China are reaching a saturation point. The […]
Big Data, Platforms & Software
June 25, 2022
Via: Small Business TrendsIf you want your marketing strategy to be successful, you need to change things over time. Upgrades can help you make the most of new platforms, tools, and customer habits. These tips from members of the online small business community […]
Marketing Channels, Social Media Marketing
June 24, 2022
Via: Martech ZoneSocial media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained […]
Marketing Channels, Social Media Marketing
June 24, 2022
Via: EntrepreneurDebate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has […]