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Tag: content marketing


Automation, Marketing Technologies

10 Service Business Essentials that Help You Win Clients with Confidence

April 30, 2018

Via: Copyblogger

Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there […]


Content Marketing, Marketing Technologies

Technical SEO for Content Marketing

April 23, 2018

Via: Target Marketing

Get the eye glaze ready — we’re going to get technical! I get that stuff like technical SEO is the last thing most marketers want to talk about, but I promise we won’t dive too deeply into the geek-speak. Consider […]


Content Marketing, Marketing Technologies

3 Content Marketing Myths and Their Reality-Based Solutions

April 12, 2018

Via: Copyblogger

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of […]


Content Marketing, Marketing Technologies

Make Your B2B Content Marketing Better

April 9, 2018

Via: Target Marketing

If you’ve been underwhelmed by the results of your B2B content marketing, it’s time to re-evaluate your efforts. There may be relatively simple solutions that will improve your results dramatically. Is Your B2B Content Marketing Spread Too Thin? insight into […]


Content Marketing, Marketing Technologies

How to Fix a Broken Content Strategy

March 6, 2018

Via: Duct Tape Marketing

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the […]


Content Marketing, Marketing Technologies

Content Marketing: Better Metrics Mean Better Measurement

February 27, 2018

Via: Target Marketing

It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is to improve the quality of your metrics. Analytics data is […]


Content Marketing, Marketing Technologies

9 B2B Content Marketing Musts for 2018

February 22, 2018

Via: Convince and Convert

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an eMarketer survey of firms with 100 employees or more. So the question about B2B content marketing isn’t WHETHER it’s a viable […]


Content Marketing, Marketing Technologies

Why Informative Content Will Make You Think Content Marketing Doesn’t Work

February 21, 2018

Via: Copyblogger

You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. Squares are rectangles, but not all […]


Content Marketing, Marketing Technologies

Content Marketing: How to Produce Better Content Faster

February 12, 2018

Via: Target Marketing

Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success. Putting a process in place will make you more efficient and keep your efforts on track even when […]


Marketing Technologies, Other technologies

4 Digital Marketing Trends to Watch in 2018

February 7, 2018

Via: Target Marketing

If the past is prelude to what lies ahead, then there’s every reason to believe that 2018 will be another exciting year for digital marketing. Technology companies and big data providers are innovating at lightning speed and disrupting old consumer […]