Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads.
Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode.
How it works. Scammer trick consumers by impersonating the targeted brand’s domain and ad copy. They intentionally pay for ad placements that show up when users search for those brands.
Here is an example of a fraudulent ad impersonating the flight comparison company, Skyscanner:
