Top

Category: Web Advertising


Marketing Channels, Web Advertising

How To Improve Page Speed To Pass Google’s Core Web Vitals Assessment

November 29, 2023

Via: Search Engine Journal

Google’s Core Web Vitals (CWV) aim to measure website quality and user experience. To do that, several new metrics were developed which can be collected in the Chrome browser. Three of these metrics form the Core Web Vitals: Largest Contentful […]


Marketing Channels, Web Advertising

Google Search adds Organization markup to add name, address, contact information, and various business identifiers

November 29, 2023

Via: Search Engine Land

Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. The previous markup previously supported only logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional […]


Marketing Channels, Web Advertising

Google Search now supports discussion forum and profile page structured data

November 27, 2023

Via: Search Engine Land

Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support […]


Marketing Channels, Web Advertising

YouTube is deliberately ‘suboptimal’ for people using ad blockers

November 22, 2023

Via: Search Engine Land

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Despite initial speculation about […]


Marketing Channels, Web Advertising

Google’s Plan For Ad Targeting Without Third-Party Cookies

November 9, 2023

Via: Search Engine Journal

As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid out its vision for a cookie-less future during a recent […]


Marketing Channels, Web Advertising

Why Most Video Content Fails To Reach Its Full Potential [New Research]

November 8, 2023

Via: CMI

In an AI-driven world, human connections matter more than ever. Video’s ability to tell stories and resonate emotionally with audiences makes it an ideal format for making those connections. That’s a big reason why B2B marketers frequently use it, according […]


Marketing Channels, Web Advertising

Offline conversion tracking: 7 best practices and testing strategies

November 7, 2023

Via: Search Engine Land

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or […]


Marketing Channels, Web Advertising

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

November 3, 2023

Via: Search Engine Land

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s […]


Marketing Channels, Web Advertising

Google Ads pop-up survey disrupting advertisers trying to pause campaigns

October 31, 2023

Via: Search Engine Land

Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey […]


Marketing Channels, Web Advertising

How to improve PPC campaign performance: A checklist

October 26, 2023

Via: Search Engine Land

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set […]


Marketing Channels, Web Advertising

Microsoft Search and News Advertising revenue up 10% in Q3

October 24, 2023

Via: Search Engine Land

Microsoft has reported its strongest financial quarter to date in Q3 of 2023. Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The rise in search and news advertising revenue […]


Marketing Channels, Web Advertising

WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites

October 23, 2023

Via: Search Engine Journal

The popular LiteSpeed WordPress plugin patched a vulnerability that compromised over 4 million websites, allowing hackers to upload malicious scripts. LiteSpeed was notified of the vulnerability two months ago on August 14th and released a patch in October. Cross-Site Scripting […]


Marketing Channels, Web Advertising

Four Guidelines For More Readable Web Content

October 20, 2023

Via: Martech Zone

Readability is the capacity to which a person can read a passage of text and understand and recall what they just read. Here are some tips for improving the readability, presentation, and expressiveness of your writing on the web. 1. […]


Marketing Channels, Web Advertising

What Is PPC Management – Do You Need It?

October 20, 2023

Via: Search Engine Journal

Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in PPC is investing in effective PPC management. Many components make up a PPC management strategy. Whether you’re a […]


Marketing Channels, Web Advertising

YouTube launches new feature to enhance product ad targeting

October 18, 2023

Via: Search Engine Land

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. When the timestamp is added, a shopping cart button will appear at an optimal moment when there is an anticipated increased […]


Marketing Channels, Web Advertising

Google Ads rolls out new tool for centralized access to all first-party data

October 12, 2023

Via: Search Engine Land

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look […]


Marketing Channels, Web Advertising

Google Search officially stops indented results

October 12, 2023

Via: Search Engine Land

Google has stopped showing indented results in the Google search listings. Google has historically showed an indented search result under the main result when it was from the same domain but over the past few weeks, Google stopped indenting those […]


Marketing Channels, Web Advertising

Google Ads is investigating problem affecting a ‘significant subset of users’

October 11, 2023

Via: Search Engine Land

Google Ads has confirmed it is experiencing a technical issue impacting a “significant subset of users.” The problem is specifically affecting spending controls and the delivery of active campaigns on the platform. A Google spokesperson has confirmed that the matter […]


Marketing Channels, Web Advertising

6 tips to track and analyze PPC results

October 6, 2023

Via: Search Engine Land

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens […]


Marketing Channels, Web Advertising

Are Core Web Vitals A Ranking Factor?

October 2, 2023

Via: Search Engine Journal

Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn whether there is any connection between Core Web Vitals and […]