With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential.
Aside from the well-known organic side of YouTube, it also offers highly lucrative marketing tools: retargeting video and display ads.
Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales.
But first, you have to make sure your target audience doesn’t just skip your ads.
